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Tesla admits to underpricing Roadsters, still hopes profitability is near
Here's a tip: you should probably research the bill of materials before pricing the item you're building to sell. In an effort to calm down potentially irate early buyers, Tesla Motors Elon Musk has issued an email confessing that it had no idea actual production costs for the $92,000 Roadster would run closer to $140,000. The automaker is hoping the changes in "manufacturing approaches, the car's drive train, heating and air conditioning system, wiring and even the supplier of body panels" will lower production costs to somewhere between $90,000 and $100,000 soon, which certainly gives a little insight into the $128,500 starting price of the recently unveiled Roadster Sport. In order to recoup some of the losses, Tesla is asking pre-orderers to pony up an extra six large for a high-speed charging cable and custom wheels -- both of which consumers were expecting to be included in their original purchase price. At any rate, the firm is aiming to get build costs down to $80,000 by summer, with profitability following close behind. And you thought the automotive problems began and ended in Detroit.[Via Edmunds]Update: Response from Tesla is after the break.
Tesla revs up more powerful Roadster Sport: starts at $128,500
Don't even bother with that BRABUS overhaul, as you can now get a Roadster with 15 percent more peak power and a 0 to 60 time of 3.7 seconds right from the factory. Out of seemingly nowhere, Tesla Motors has just announced the lovingly refined Roadster Sport, which arrives with a hand-wound stator and increased winding density for lower resistance and higher peak torque. You'll also notice Yokohama Ultra High Performance tires, improved suspension with adjustable dampers and anti-roll bars that will be tuned to the driver's preference. The automaker is taking orders now in the US ($128,500 and up) and Europe (starts at €112,000), with deliveries slated to begin in late June -- oh, and if you're currently on the waiting list for a standard Roadster, you most certainly can scratch the upgrade itch.
Tesla Motors burns out another as Darryl Siry signs off
Apparently the fear of snapping up another job after ditching the green fields of Tesla Motors isn't on Darryl Siry's mind, as the SVP of Marketing and Sales has publicly admitted to leaving the company over "disagreements in strategy." The news comes but 1.5 months after Elon Musk made himself CEO and told a few others to stay happy elsewhere, and while Darryl's replacement wasn't directly named, Siry does outrightly state that he has only remained on this long to recruit "a very strong successor." The best part of his farewell? This gem: "So what now? I have no immediate plans but look forward to exploring various opportunities that I find out there." Translation? I'm so loaded after my stint in this place, it doesn't even matter, holmes.[Via Autoblog]
Better Place's $1 billion electric vehicle grid headed to Bay Area
Need another reason to live in America's other bastion of social liberalism and homelessness? How about a $1 billion electric vehicle re-charging infrastructure in the Bay Area? Palo Alto's Better Place is finally bringing its ambitious, city-wide electrical grid and battery exchange service home after staking plans to do the same in Israel, Denmark, and Australia. The plan just endorsed by the San Jose, Oakland, and San Francisco Mayors (without coughing up any money), is expected to result in 250,000 charging ports (for topping off charges), 200 battery-swap stations (for trips over 100 miles), and a driver service center by 2012 -- network planing and permitting will begin in 2009 with infrastructure deployment set to kickoff in 2010. Here's how it works, customers will receive a discounted price on electric vehicles when they subscribe to drive a certain number of miles -- Better Place will own the batteries. Besides clearing the way of government bureaucracy, the mayors have agreed to offer incentives for companies that install the plug-in stations. Now get this, Better Place expects to lure electric vehicles from the usual suspects like Toyota, Renault-Nissan, and GM in addition to, get this, Tesla Motors. Oh yes. Almost makes us want to hug an Upper Haight, teenage, poser hippie. Almost.Update: Coincidentally, Tesla is considering a small, swappable battery for its Model S sport sedan that, according to Elon Musk, could be changed "faster than you can fill a car with gasoline." Ah, synergy.[Via San Jose Mercury News, Thanks KKH]
Judge sides with Fisker in Tesla arbitration case
It started out with allegations of stolen secrets and quickly gave way to plenty of jokes involving "bad karma" before ultimately winding up an in arbitration, and it now looks like the legal tussle between Tesla Motors and Henrik Fisker of Fisker Automotive has finally come to a close. That lawsuit, as you may recall, had accused Fisker (who worked on Tesla's WhiteStar sedan) of stealing Tesla's hybrid technology and using it in Fisker's own car, the Fisker Karma. The judge in the case apparently couldn't disagree more with Tesla's claims, however, and has now cited "overwhelming" evidence in ruling in Fisker's favor. For it's part, Tesla simply said that, "we disagree with the ruling, and we're focused on producing and shipping cars to our customers," while Fisker is expectedly taking the opportunity to gloat a bit, saying that the ruling "completely vindicates" Fisker.[Via AutoblogGreen]
Tesla's 4-door, all-electric Model S sports sedan gets pictured
We knew good and well it was on the way, but now we're bubbling over with excitement. The forthcoming Model S -- an all-electric, five passenger sports sedan that will ride on a platform developed entirely by Tesla -- has apparently been revealed. Of course, there's still a real possibility that the image you're drooling on above isn't a finalized look, but Road & Track has a pretty good record to fall back on. We're also hearing that the 2010-bound whip will get around 240 miles per charge while still doing the zero to sixty in under six ticks, and the $60,000 base price just makes it all the more appealing. For those with a thing for rear bumpers, check out Autoblog's link below for a sneak peek of the fanny.Read - Road & Track writeupRead - Sneak peek of the rear
Tesla exec shuffle: Elon Musk appoints himself CEO, lays off staff
The drama never stops at Tesla Motors -- following a morning of feverish rumors, the company has officially announced that it's replacing CEO Ze'ev Drori with board chairman Elon Musk. Tesla says that Drori will remain "active" with the company as a vice chairman of the board, but it looks like it's now more Musk's company than ever before -- and his first order of business is apparently to lay off staff to get the company "cash positive" in the next six to nine months. Other than the closing of the Detroit Tesla office, it's not clear what the layoffs will entail -- Musk say they'll be "modest" -- but hopefully we'll start to see more cars and fewer headlines from the upstart electric car company in the near future. Read - CNET report Read - Elon Musk blog post
Tesla CTO talks Bluestar, the affordable electric auto
Despite not making any lusty noises when tearing away from a stoplight, Tesla's eco-friendly supercar the Roadster still sets our hearts aflutter. Its price, however, makes our bank accounts sad, so we're happy to report the company is still working hard to develop an affordable option dubbed "Bluestar." Tesla CTO JB Straubel recently spoke about green transportation at MIT's Emerging Technologies Conference, elaborating on earlier plans to build a $20,000 - $30,000 family car that, he hopes, could some day result in hundreds of thousands of sales per year. Given the company thus far has shipped just 27 cars, a partnership with some major automotive player will almost certainly be required, and as SUV-dependent 'Merican manufacturers continue to suffer we think any of them would be wise to play along.
Tesla readies new transmission, ramping production
To date, since production began in March, 27 Tesla Motors Roadsters have been delivered. Now the production rate is expected to ramp considerably thanks to a deal with BorgWarner to build the enhanced "Powertrain 1.5." The Telsa designed, single-speed gearbox is expected to help provide 30% more power allowing the Roadster to once again accelerate from 0 to 60 in 3.9 seconds as it did with the original, flawed, two-speed transmission. It's also more efficient resulting in an extended, 244-mile range (221 miles currently) from a single charge. All Roadsters equipped with the interim transmission will be upgraded free of charge. Tesla says that it will now ramp production to 10 Roadsters per week, hitting 20 per week within a few months, and 40 per week by early 2009. Most of which we expect to find riding the PCH in total, luxurious, battery-powered silence.
Tesla to supply Mercedes-Benz with lithium-ion batteries?
Man, Tesla's been busy today -- in addition to the announcement of the Model S and Elon Musk's promise of a sub-$30K electric car in four years, word on the street is that the company's inked a deal with Daimler AG to supply it with lithium-ion batteries for upcoming electric cars. Daimler's CEO has said the company was open to leasing battery tech to get out an electric Smart by 2010 and it's rumored that the German marque is looking to ditch gas entirely by 2015, so going to Tesla, which has been working on battery tech for some time, isn't a totally out there proposition. Just a rumor for now -- given Tesla's generally-prickly relationships with others, we'd wait for an official announcement before getting too excited about a Roadster-powered SLR, but it's certainly intriguing.
Tesla's Elon Musk promises sub-$30k all-electric car in less than four years
Yes -- more breaking electric car news! Just after Tesla CEO Ze'ev Drori announced Telsa's plans to build the Model S, Elon Musk began discussing its development of electric car tech to get the price of future cars to (and below) $30,000. When asked when that technology would be commercially available, Musk said that it shouldn't be any more than four years from now. Granted, a $60,000 car is affordable but still quite steep for most buyers -- but a vehicle mass-produced at half the price is essentially mainstream, which could have a substantial impact on the automotive world.[Image courtesy of Edmunds]
Tesla announces the Model S: a $60k, all-electric, five passenger sports sedan
Our favorite Terminator (and Governor of California) Arnold Schwarzenegger has just helped Tesla Motors make an announcement that's probably sending chills through traditional automaker's boardrooms. The company has just introduced a fully-electric, five passenger sports sedan dubbed the Model S, which will be selling for $60,000, and will manage 225 miles on a full charge. The carmaker says it will produce the vehicles in a brand new manufacturing plant it's opening in Northern California. We're on the ground at the announcement right now -- no pictures or release date have surfaced yet, but you'll know more as soon as we do.
Los Angeles becomes home to Tesla Motors' first dealership
Nary two months after the Tesla Roadster finally hit production, the automaker's first dealership has swung its doors wide open. Not surprisingly, the establishment is planted in gridlock heaven, better known as Los Angeles, California. Even less shocking is the fact that it opened at one of the busiest intersections in the city -- near the practically useless (we kid... sort of) 405 freeway and the always-packed corner of Santa Monica and Sepulveda boulevards. Of course, the 10,000-square-foot dealership isn't exactly rolling cars off of the showroom floor just yet (something about a lingering transmission issue), but it's hoping the $2 million cost of construction more than pays itself off in a couple of years. And if you're hankering for a Tesla Motors store near you, you can look forward to others popping up in Menlo Park (CA), New York, Miami, Seattle and Chicago in the next year or so.
Tesla Motors sues Fisker over stolen secrets
Tesla Motors can't seem to keep itself out of the press, can it? The newest flare-up concerns rival Fisker and claims that the automaker has stolen trade secrets and copied design concepts. In a lawsuit filed Monday by Tesla, the carmaker accuses Henrik Fisker -- whom the company had hired to design its WhiteStar sedan -- of accepting the work to "gain access to confidential design information and trade secrets." The company alleges that Fisker then used that knowledge to launch a competing vehicle, and believes Fisker has implemented its range-extended vehicle (or REV) technology in the recently introduced Karma. "I think it's ironic that Fisker chose to name his car the Karma, when what he's done is very bad karma," said the company's lawyer. Fisker wouldn't comment on the case, then drove silently away when pressed.[Via CNET]
Tesla Motors says its Roadster is not a converted Lotus Elise
Tesla Motors sure has been doing a lot of explaining about its all-electric Tesla Roadster since it first announced it way back when, and it's now aiming to clear up what it says is another common misconception about the car: that it's a converted Lotus Elise. According to Tesla's Darryl Siry, the total number of shared parts between the cars is actually "under 7%," and that "if you were to try to convert an Elise to a Tesla and started throwing away parts that aren't carried over what you would basically be left with a windshield, dashboard (complete with airbags!), front wishbones and a removable soft top." He does admit, however, that the remaining pieces (particularly the dashboard and steering wheel) are so noticeable that they give drivers the impression of an Elise, as we've seen in some of the road tests of the vehicle. If you're still not convinced, you can find Siry's full, lengthy explanation at the read link below.
Tesla hopes for $250 million in funding for electric sedans
Remember that elusive WhiteStar we first got wind of earlier this month? Apparently, Tesla Motors is doing its best to round up a quarter-billion dollars over the next two years in order to produce the aforementioned electric sedan. Reportedly, the firm is deciding between Albuquerque, New Mexico or the East Bay area in California to construct its plant, and if all goes to plan, it'll use that facility to crank out the 2010 luxury sports sedan. As expected, concrete details are scant at the moment, but we are hearing that it hopes to launch the WhiteStar for around "half the price of its roadster," which currently retails in the US for a shade under $100,000.
Tesla announces its first dealership; no, you still can't have one.
We knew Tesla had plans to open up dealerships in some of the, how should we say, more affluent markets in the US, and according to the company its first dealership and service center will be opened in one of the richest neighborhoods in the States, Menlo Park (just an electric hop, skip, and jump away from its San Carlos-based HQ).[Via AutoblogGreen]
First batch of Tesla Motors electric cars sold out
It wasn't too long ago that Tesla Motors had its (admittedly glamorous) unveiling of the forthcoming Tesla Roadster -- you know, the 130-miles per hour battery powered whip that rolls 250 miles on a single charge. While it can't be too shocking to see a few celebrities here and there plop down unspeakable amounts of coin to get their hands on something new, don't tell Tesla that the reaction to its creation is surprising. Less than a month after this extra-green automobile hit the pre-order market, all 100 that were offered up are now claimed. Just doing simple calculations, we're seeing a company that went from next to nil in terms of sales to $10 million in capital quicker than a shipment of crude oil could hit the American shores. Martin Eberhard, the CEO of Tesla Motors, reported that "all 100 are gone," which means those hundred highfaluting individuals that have paid the $100,000 deposit have guaranteed themselves one of the first Roadsters off the production line in 2007. While the buyers may end up paying more than the deposit price when taking delivery, it's fairly unlikely they'll see any partial refunds if the MSRP somehow clocks in under 100 grand (considering the apparent popularity), and we've heard that both of Google's co-founders, as well as eBay's Jeff Skoll, have thrown down for the seemingly coveted ride. There's no word on when Tesla plans to re-open its bank account for the next wave of orders, but if such an opportunity does arise, you should probably call dibs with some level of haste if you plan on shunning those costly fuel pumps next year.
