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  • Facebook’s pop-up store has everything from clothes to burger sauce

    by 
    Edgar Alvarez
    Edgar Alvarez
    11.08.2018

    The last thing you might expect to find inside a Macy's store is a space decorated by Facebook. But that's exactly what people in Atlanta, Fort Lauderdale, Las Vegas, Los Angeles, San Antonio, San Francisco, Seattle, Pittsburgh and New York City will see when they visit The Market, a curated collection of established and up-and-coming brands that Macy's features as a shop-within-a-shop at select locations. Through a partnership with the retailer, Facebook this week launched its first-ever pop-up store, which is going to put a spin on The Market and feature 100 "digital-native" brands inside Macy's. Digital native, essentially, means they've either advertised on Facebook or Instagram.