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YouTube creators can hype prerecorded videos with 'Premieres'
While YouTube users have been able to schedule prerecorded videos for years, until now there hasn't been a seamless way to build anticipation for those videos. But there's a feature being launched at VidCon 2018 called YouTube Premieres that's going to change that. This tool will let creators hype future on-demand videos with a dedicated public landing page that they can link to before a video is live on their channel. Right now, YouTube creators tend to go on other social sites like Instagram or Twitter to let their followers know about incoming videos, but there wasn't a way for them to direct people to a specific page on YouTube -- not for prerecorded videos, anyway.
YouTube looks to merch and memberships to make creators more money
YouTube is having a busy day at VidCon 2018. Aside from launching Premieres, a feature that lets creators hype prerecorded videos with a public landing page, the company is also announcing new ways for them to make more money. For starters, channels with more than 100,000 subscribers will now have access to Memberships, which will allow viewers to pay a monthly fee of $4.99 to get exclusive access to badges, emoji, livestreams, members-only videos and shoutouts, among other perks. This is exactly what YouTube was already doing with Sponsorships, though that was available only to a select group of YouTubers. If you're a creator but don't meet the 100,000-subscriber threshold, YouTube says it hopes to bring Channel Memberships to more people in the coming months.
