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  • AOL strikes deal with YouTube to start streaming content from various brands

    by 
    Edgar Alvarez
    Edgar Alvarez
    10.01.2012

    AOL's continuing push to boost its video presence on as many internet places as possible has just secured many of the company's brands a spotlight inside one of the world's biggest sites. According to AllThingsD, AOL and YouTube have inked a deal that will bring "branded channels" with content from sites such as Huffington Post, TechCrunch, Moviefone and even clips from the recently launched HuffPost Live over to the video streaming platform. And while AOL did previously offer some tidbits on YouTube, this move is expected to better solidify and highlight the vid work from properties like the ones mentioned above -- which, of course, could only be accomplished by reaching a new "everyone wins" type of revenue sharing agreement. [Disclosure: Engadget is part of the AOL family]

  • Microsoft hires former CBS executive to produce original video content for Xbox

    by 
    Edgar Alvarez
    Edgar Alvarez
    09.18.2012

    Earlier today, rumors started circulating around the web about Microsoft having hired a former CBS executive to oversee the creation of original video content for the company's famed console. It didn't take long for the whispers to turn into something more concrete, however, as Redmond has now made it official, announcing that Nancy Tellem will be the outfit's Entertainment and Digital Media president. According to Microsoft, Tellem's set to take over a new production studio in Los Angeles, California -- one that's going to be in charge of developing "interactive and linear content for Xbox and other devices." Certainly this could be seen as a smart move from Microsoft in its quest to take over the living room reigns, which would make perfect sense given the Xbox's obvious transition from a simple gaming console to an all-around media hub. You'll find all the official details inside the presser below. [Image Credit: Getty Images / Peter Kramer]