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Opt-in to get Netflix Watch Instantly Now
We noted a little while back that Netflix is finally bringing its Watch Instantly streaming TV and Movie service to the Mac. They began by rolling out the service slowly and it wasn't initially available to all Netflix subscribers. Now, however, it appears that there's a way for all Mac-using Netflix subscribers to get in on the action.The Netflix blog has instructions that will allow you to activate Watch Instantly on your Mac via Microsoft's Silverlight browser plugin. It is worth noting that if you switch over to the Silverlight player you must use that on any Windows machines you might have as well, which means that you'll have access to less streaming content (at least at the moment) than the old Windows Media option. Also, as VentureBeat notes, you're limited to a total of six devices for streaming content, which includes both computers and stand-alone set top boxes. Nonetheless, if all you want is to get Netflix's Watch Instantly on your Mac, there's pretty much no reason to wait.[via Engadget]
Netflix opens 'Watch Instantly' to Mac owners who opt-in
Mac owners who have been waiting for Netflix to open up the 'Watch Instantly' option just got a little something to light up their day -- the service is now available to the public; or at least members of the public who opt in via a web form. It's all based on Microsoft's Silverlight, so you'll need to download and install the plugin for your web browser, but please mind the six device limit if you've got a small cadre of 'Watch Instantly' devices in use. So if you can live with the fact that Microsoft tech is the lynchpin to your Mac streaming enjoyment, hustle on over and sign yourselves up for that non-HD, but ample selection of streaming content.
Netflix Watch Instantly coming to TiVo
The TiVo Series 3 and TiVo HD join the ranks of the Xbox 360, Roku and various Blu-ray players, with Netflix Watch Instantly streaming movies coming to several thousand households today in beta testing, followed by a wide release scheduled for "early December." There won't be any additional fees (other than you TiVo and Netflix subs, of course) leaving the only questions when does high definition video arrive and how do we get in the early tests? Check out the full press release after the break.
HD Netflix streaming comes to Xbox 360 first
It's something you can't get on the Roku. Nor on LG's BD300. Nor on Samsung's P2500 / P2550 Blu-ray players. Nor through Netflix's own "Watch Instantly" portal. It's high-def Netflix streaming, and it's coming first to Microsoft's Xbox 360. Just in case you glossed over this massively huge tidbit when digesting the new dashboard information this morning, we're here to remind you that when the aforesaid dash hits on November 19th, with it will come HD Netflix streaming for (US-based, presumably) Xbox Live Gold members. You should know that this is only a "soft launch" with about 300 titles available for now, and the litany of details you're surely craving simply aren't available at present time. At any rate, we'd say things just got a lot more interesting in the world of digital downloads, but there's really no need. The real question is: when will everyone else follow suit, and how quickly can we expect current Netflix streamers to get the HD upgrade?Update: We're hearing this whole HD Netflix streaming thing may actually hit all those other boxes in late November as well. Guess we'll see in time, huh?
Netflix begins testing Watch Instantly on the Mac
Netflix has been talking about bringing its "Watch Instantly" movie streaming service to the Mac for a long time, and now Engadget is reporting that they're finally beginning to roll it out. The "Watch Instantly" service allows unlimited Netflix subscribers to stream about 12,000 TV shows and movies to their computers (or set-top devices), but has been limited to Windows PCs since the service first appeared. Ironically, this is being made possible thanks to Microsoft's Flash-wannabe Silverlight browser plugin. As we noted way back in 2007, the holdup was the need for Microsoft DRM on the streaming videos and the new Silverlight-based player incorporates Microsoft's Play Ready DRM. Unfortunately, the initial roll-out is limited, but Netflix expects to bring "the new platform to all Netflix subscribers by the end of the year." Sadly for PPC owners, it will be limited to Intel Macs. Nonetheless, it's great to see Netflix finally coming through on the promise of Watch Instantly for Mac users.
Netflix finally brings 'Watch Instantly' to Macs via Silverlight
In a move that seemed like it would never, ever, ever happen, Netflix has finally managed to bring its streaming video technology (and decent library) to Macs everywhere, thanks to Microsoft's Flash-esque also-ran, Silverlight. It seems that the software will allow the rental house to safely DRM its content where ever it goes via Redmond's Play Ready, thus leaping the hurdle that has kept some 12,000 movies and TV shows off of non-PC systems. Netflix claims that the new implementation in Silverlight provides "breakthrough navigation for fast-forward and rewind," though fails to indicate exactly when this is all being rolled out (we assume immediately). Unfortunately for super-duper late adopters, the software will only work with Intel-based Macs, so if you've been holding onto a G3 for dear life, here's one more reason to finally can it, along with your Xbox 360 HD DVD player, Von Dutch trucker cap, and gas-guzzling Escalade. Full PR after the break.
PlayOn Media Server streams Netflix to PS3 / Xbox 360 today
Forget the lames waiting for a New Xbox Experience to bring Netflix streaming to the console, the latest edition of Media Mall's PlayOn Media Server beta includes Watch Instantly support right now. An update notification should be on the way to anyone already testing things out, the impatient can grab it from the website. Also streaming Hulu, CBS, YouTube, ESPN and others to the PlayStation 3, Xbox 360, HP MediaSmart TV or other DLNA hardware (Nintendo Wii's still on the coming-soon list) the presence of Netflix (and the recent Watch Instantly additions) gives even more reason to check it out. Since its still in beta don't be surprised to find a few issues, but considering our smooth sailing so far, the list of reservations over its $30 price tag (after the 60 day free trial period is over) is rapidly shrinking.
Netflix Watch Instantly and iTunes movie rentals: aiming for two different markets
Quite frankly, it was hard to take Netflix's sudden freeing of its Watch Instantly feature as anything but a response to Apple's forthcoming iTunes movie rentals, but according to a piece at The New York Times, the two are actually aiming at different markets. After speaking with Netflix's Reed Hastings, it was found that the vast majority of its streamable content was "older," and considering that users of this service can never look forward to brand new releases being available, the cost (i.e. free to most mail-in subscribers) makes sense. As for Apple, it's able to focus on crowds who are looking for a more robust, generally fresher selection, but of course, you'll pay the premium each time you indulge. Furthermore, Netflix has yet to make transferring video to any display / device other than your monitor easy, and while an LG STB is indeed on the horizon, the differences in content selection are still likely to lure separate eyes. For more on the how's and why's behind the battle that probably isn't, go on down and tag the read link.
