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An interview with the most influential women in MMO development: Part 2
Throughout this entire week, we're presenting one question a day from an interview we did with the top women in MMO development. We asked them how they got into the industry, how public opinion on women gamers is evolving and what advice they have for female MMO players who want to make that leap into development. So starting last Friday and continuing throughout all of this week, we'll present one article a day with one of the questions we asked these key developers. Look for each post to drop at 5pm EST every day until Friday. Keep reading below for today's question.
An interview with the most influential women in MMO development
It's not often that we get a glimpse into the behind-the-scenes operations of an MMO, but when we do, we can appreciate the real people seen creating our favorite games. Included in this pool of development talent are more than just the stereotypes you would see on TV or film, depicting nerdy men with thick glasses and severe hygiene problems. There are nerdy women making these games too! Ok, maybe not all so nerdy, but the fact is, there are many women in the MMO development industry as well. To showcase and celebrate this, we at Massively interviewed 12 of the most influential women in MMO gaming development. We asked them how they got into the industry, how public opinion on women gamers is evolving and what advice they have for female MMO players who want to make that leap into development. Starting today and continuing throughout all of next week, we'll present one article a day with one of the questions we asked these developers. Look for each post to drop at 5pm EST this coming Monday through Friday. But first, we'll kick it all off by getting to know these fine developers. Keep reading after the jump for a brief introduction to each participant and a bit more about their time in the industry.
Verizon advertising says Droid is for men, Pre is for women (video)
If you ask us, the Palm Pre Plus pretty much sells itself. So if we were working out a promo campaign for it, we'd just display the competitive pricing front and center and get the hell out of the product's way. But that just wouldn't do for Verizon. After all the machismo it attached to the Droid, the wireless provider is back with a set of ads for the Pre Plus targeted at the modern lady. We're not told why two slabs of plastic and silicon with comparable sliding keyboards and similar internals must be compartmentalized by gender, but we don't really care. The new ads are crazy enough in themselves, so just go see 'em after the break.
Jill Stuart's Sweet Limited Package PSP makes its own innuendos, coming in March
¥21,000 ($232), Japan, March 4. All of the foregoing should be irrelevant information because we're absolutely, positively, definitely sure you're not going to actually buy one. Right? Look, even if you genuinely don't object to Blossom Pink as your color scheme, and if you quite rightly find yourself attracted by the handy soft pouch for ensconcing your new PSP-3000 in, don't you care about what other people might think? And that's entirely aside from the generic and lazy expectation that women will buy anything so long as it bears a hue from the pink portion of the spectrum. Either way, this bundle of corporate greed and malevolence is coming in about a month's time, if you're weird enough to care. %Gallery-84471%
New study reveals insights into gender in MMOs
A new study has appeared over at the Virtual Worlds Observatory, the home of a team of social scientists interested in researching online games, and it delves into perceptions of gender in online games and the reality behind it. Utilizing EverQuest II, the study uses a sample size of over 7,000 players to measure player interactions along gender lines and learn more about the gamers behind the keyboards. Surprisingly enough, while males exhibited predicted aggressiveness and achievement-oriented gameplay, it was the female gamers that exhibited more "hardcore" behavior. The top 10% of male gamers only played an average of 48 hours a week, while the top 10% of female gamers played an average of 56 hours a week. Yet, during the study, females under-reported their playing habits more than male gamers, as if unconsciously reacting to a stereotype. The study is full of interesting details, and the full report is available for your viewing pleasure online. [Via The Border House]
15 Minutes of Fame: Amazon grace, how sweet these guilds
15 Minutes of Fame is WoW.com's look at World of Warcraft players of all shapes and sizes -- from the renowned to the relatively anonymous, the remarkable to the player next door. Tip us off to players you'd like to hear more about. Why would players want to play only with others just like themselves? Members of special interest guilds tell us their groups allow them to play away from others who either inadvertently or purposely seek to harass or offend. GLBT guilds, Christian guilds (scroll down to Recruiting) and similar groups offer a haven for players seeking a peaceful place to hang out with like-minded souls. This week, we look at a new group that offers not one, not two, but three special interest guilds. The Goddess guilds of Nesingwary and Winterhoof, along with a brother guild also on Nesingwary, welcomes females - actual, physical females, not female characters - with a friendly, events-focused environment. We visited with long-time gamer and Goddess guilds founder Myredd to find out why so many women appreciate playing in a females-only environment.
Nintendo Wii has lion's share of female console gamers
Nintendo's been doing a bit of digging and it turns out it's already won the console wars. If we're only talking about the ladies, that is. A whopping 80% of American female primary gamers (the person who primarily uses the console rather than the occasional dabblers) do their thing on the Wii, which we see as a clear indication to the graphics-obsessed Xbox 360 and PS3 developers that women prefer their games to be fun to play, rather than just look at. Maybe if we also stopped dressing female characters in swimsuits, they'd find non-Wii games relatable too -- that's just a guess though, probably wrong.
Anti-Aliased: Boobs and you
Well Happy Turkey Day everyone! It's Thanksgiving Thursday, but it's also that time of the week again -- the time where Sera gets to rant in her opinion column to her heart's content. Yes, that's right, it's time for Anti-Aliased.This week's topic is one that's near and dear to my heart. Well, it's near to my heart, at least, and I mean that quite literally. It's also a perfect topic for today's holiday! I mean, who doesn't like to talk about large breasts on Thanksgiving? (Score one for the terrible synonym.)During last week's column on Blade & Soul, the main topic that came up time and time again in the comments wasn't the game's combat, or the game's engine, or anything really related to the game at large. No, it seems that many of you were turned off of the game by the fact that the screenshot I used had a woman with huge boobs. That was the deal breaker for the game.
Japanese company Greenhouse launches camcorder for women
Hmm... we'll pass.
Bandai unleashes beauty tool to detect the condition, mood of your skin
This is the kind of gadget we'd assume was a joke -- if we didn't know that it wasn't. Bandai -- makers of such useful time wasters as the Tamagotchi and the little doohickey that helps women "understand" men -- has just unveiled a new device which should make you feel even less comfortable inside your own skin. Partnering up with Japanese cosmetics company FANCL, Bandai's Skin Expert is a tiny device which you apparently hold up to your face to receive detailed information on its 'quality' and health. Now, all of the information we can find about this little guy is in Japanese, so excuse us for our mystification on how the doodad works, but we'll tell you this: we're definitely buying it if it shows up on Sephora. The Bandai Skin Expert will be unleashed in Japan on November 30th for ¥3,750 (about $40). There's one more super informative shot after the break. [Via Hobby Blog]
TUAW Gift Guides: Gifts for tech-savvy women
Holiday time is drawing near, with Black Friday just over the horizon. So have you started thinking about what to get your favorite gal? You might want to subscribe to a Monoprice e-mail alert to catch the latest restocks for your beloved's iPhone or iPod touch. Last night, they sold out of their 2200 mAh charge boosters within minutes. I snagged mine just in time. Because, gentlemen, you need to face it: cables, remotes, and batteries are made of holiday win. Why not consider a miniDisplay cable to give your lady that second Mac mini monitor she's been dreaming about? Those redesigned Apple remotes make the perfect accompaniment to the treadmill, when watching "The View." Or, for that matter, when watching the morning financial news. Whatever floats your boat. One of my female TUAW colleagues writes, "Last year I got earrings and returned them for a MacBook. My husband also knows that on Black Friday morning, in the dark, I will be at Radio Shack or MicroCenter -- elbows out to fend off other customers -- hissing at the sunlight and hoarding hard drives, enclosures, and spindles of DVDs." Face it: Chicks love technology. Trust me. I'm a woman. Results are not typical or representative of all real women's buying habits. Please check with a lawyer before deciding whether purchasing Mac peripherals are right for you. Side effects, including being kicked out of your home and/or marriage, may occur. Peripherals are not a substitute for fine jewelry. Do not attempt to offer technology when the spouse is pregnant or nursing. Consult a physician should a piece of technology make an accelerated impact with your head. In case of technology overdose, seek professional assistance, or contact a family counselor immediately.
Lullabelly prenatal music belt rocks the cradle of love
Hey, you want to start annoying your kids with your crummy taste in tunes before they've even been born? Fine, go for it. The Lullabelly prenatal music belt -- which is like a giant, soft cummerbund with a speaker stuffed into it -- is here to help. Just plug your fave PMP into it and you'll be all set to turn the womb into a super musical fun fest. The speaker has an output of about 60 to 80 decibels, and you can jack in with your earbuds to jam along. Just remember: you're the one with the volume control, and no matter how good the Tran-Siberian Orchestra sounds to you at 11 am, some people would rather listen to Megadeth. This bad boy comes in two slightly different packages, one which will run you $49.99, the other is $59.99[Via Switched]
Massively multiplayer online... boobs?
Did you know that MMOs and breasts have a long history with one another? It's true, you know. From the time MMOs came onto the scene, so too did scantily clad women with huge hooters. Also, yes, this is indeed one of "those" articles. The article where we talk about breasts seriously, I mean.Sanya Weathers, no stranger to the MMO industry (or breasts, for that matter) just recently took a pretty funny tour of how breasts work into advertising, whether we like it or not. From box art to marketing departments, she looks at some of the good, the bad, and the downright horrible when it comes to putting hot women on boxes to sell games.If you're up for a laugh, go check out her article over at MMORPG.com. It's funny, it's insightful, it's historical, and it's full of what men want most -- awesome games. (Get your head out of the gutter if you thought that last line was going to be another boob joke.)
Drama Mamas: Don't feed the trolls
Dodge the drama and become that player everyone wants in their group with the Drama Mamas. Lisa Poisso and Robin Torres are real-life mamas and experienced WoW players -- and just as we don't want our precious babies to be the ones kicking and wailing on the floor of checkout lane next to the candy, neither do we want you to become known as That Guy on your server. We're taking your questions at DramaMamas (at) WoW (dot) com.When is a troll not a troll? We can't answer that one for you (when he's a Goblin, instead? /shrug) – but we can definitely tell you when a non-troll actually is a troll: more often than you may oh-so-righteously imagine. Only two weeks ago, the Drama Mamas were reminding readers that you cannot "fix" other people. This week, we must add on to this principle: You may neither "fix" your fellow players, nor may you "beat" them. In fact, when you try to beat 'em, you join 'em. The Drama Mamas explain why.
Comment spam, lewd advertising, and stolen assets abound for Evony
If you've been on the internet for longer than five minutes then you've probably run into ads for Evony, an online free-to-play browser real-time strategy game. The game is a medieval MMORTS, but you probably wouldn't be able to figure that out from some of their recent advertisements, most of which center around lingerie and women.The game's unorthodox marketing strategy has been a target of the blogosphere for some time, starting back when they were still called Civony instead of their current title. During that time the company was caught by bloggers for stealing images without permission from other sites and using them for their game's marketing. Since then, the name has changed and new advertising has appeared, including an overuse of blog comment spam.Interestingly enough, the company has denounced the use of spam amongst their users of the iEvony codes, calling it a "unethical" and "abusive."The company may have more to worry about than just poor taste in marketing, as many sites are also noting that the game's art assets and writing assets have been ripped from other real-time strategy games. Things such as text from Civilization 4 to the castle sprites from Age of Empires have been found in the game, creating the feeling for some users that this developer, whoever it is, is not entirely on the legitimate side.
Dell dumps Della, just wants to be friends
Looks like someone's gonna have to explain why there's a "no longer in a relationship" status update on her Facebook profile. Just ten or so days after Dell officially hooked up with its female counterpart Della, helping real womenfolk find computers that meet their recipe-finding, calorie-counting ways, she's now been thrown the wayside and all mentions of her have been replaced with (or redirected to) the similar, yet decidedly more androgynous "Lifestyle." Last we heard, Della was sitting on the couch watching Notting Hill with a pint of Ben and Jerry's, crying softly to herself and wondering what other female stereotypes she can best beat with a dead horse.
Dell unveils Della website to help women choose which totally cute laptop they prefer
It was probably only a matter of time: Dell -- a company that's been churning out some pretty wildly (and attractively) designed laptops of late -- has just rolled out a new website especially for the ladies. Called "Della," the site presents a shopping experience that is presumably less manish and annoying than good ole' Dell proper -- with lots of photos of women lounging around at the beach, drinking coffee, and browsin' the 'net in small groups on beautifully matched neutral-toned furniture sets. The site looks pretty slick, and while we can't really take issue with that, we do find it a bit disconcerting that they mention "finding recipes," "counting calories," and blissing out to "guided meditations" on the Tech Tips page. Tech Tips!? Then again, we didn't find any references to shoe shopping, so you know: whatever.
Report finds single women enthusiastic about technology, single men enthusiastic about single women
A new report, entitled "The Single Female Tech Buyer: Cast Aside Myths And Embrace This Target Segment" may read like the latest Tom Clancy techno-thriller (okay, not really) but its message is crystal clear: "cast aside myths," it says, "and embrace this target segment." In its study of one thousand single men and one thousand single women residing in the United States and Canada, Forrester Research uncovered a slew of facts you can use to sell single women stuff that they probably don't need. Behold: When asked about their next computer, the vast majority of women (forty-seven percent) said they were planning on buying a laptop, while most of the men (again, forty-seven percent) said they'd be buying a desktop. Clearly, laptop makers should be concentrating hot-to-trot models like the Vaio P (or, for the budget conscious, the Vaino), while desktop manufacturers should concentrate on superhero or vicious animal-themed desktop rigs. But that ain't all! Ownership amongst bachelors and bachelorettes were darn near equal for things like gaming consoles, handheld games, and digital cameras. If you can't wait to dip into what is sure to be a real page turner, make sure you hit the read link -- the report can be yours for a mere $749.[Via CNET]
The Queue: The Scantily Clad Edition
Welcome back to The Queue, WoW Insider's daily Q&A column where the WoW Insider team answers your questions about the World of Warcraft. Alex Ziebart will be your host today.Hello, everybody! I'm going to jump right into things today because I'm sure at least a dozen people will want to shiv me for my answer to our first question, and I'd like to give everyone time to do that.Andrew R. asked..."Why do the females in WoW always wear such scantily clad gear? I don't see how plate armor that exposes half your upper body will do you any good when someone wants to stab you. Isn't it kind of degrading to real women who play the game?"
SXSW 2009: Gaming as a Gateway Drug: Getting Girls Interested in Technology
The "Gaming as a Gateway Drug: Getting Girls into Technology" panel at SXSW proved to be extremely interesting, and sparked quite a debate on Twitter during the talk. The panelists focused both on the increasing number of girls getting their game on and the ones that eventually become employed within the gaming industry.Ostensibly, they want to use gaming to get girls interested in the STEM career tracks, which are usually boy heavy: science, technology, engineering, and math. The panel was moderated by Dee Kapila of Girlstart, a non-profit organization aimed at getting girls interested in those fields. Kapila and the rest of the panel brought up some interesting points, and you can check out the highlights after the break.
