The Morning After: Everything announced at Samsung's Summer Unpacked 2023 event

Two new foldables, two new smartwatches and a new tablet series.


Cruelly timed for just after The Morning After newsletter yesterday, Samsung’s latest Unpacked media event was a first for the company. It’s the first time the company has launched over five devices in a single day. Ah wait, no. Was it the first time K-Pop superstars BTS helped promote Samsung’s latest smartphone? Nope, that’s been done before, too. No, this July event was the first Unpacked in the company’s native South Korea, in Seoul.

The move speaks to the confidence Samsung has about its newest smartphones, which includes its fourth-generation foldables. For me, those devices are the exciting part, even though the company is bringing back the bezel to its wearables and has made its premium tablets water resistant.


The Galaxy Z Flip 4 ($999) gets the most evolutionary treatment this year, with a far more expansive external display, new widgets and features. At this point, it has to match what we saw on Motorola’s Razr+, but it initially doesn’t seem as versatile as Moto’s take on the secondary screen. Expect our review to put those new features through their paces.

The Galaxy Z Fold 4 ($1,800, yikes), meanwhile, is slightly slimmer, slightly more powerful and a little too similar to last year’s Fold 3 at first blush. Samsung’s new Flex Hinge – said to have a more streamlined design while still boasting IPX8 water resistance – erases that jarring gap between the screen halves while decreasing its overall thickness to 13.5mm. (Note: That’s still thicker than its rival foldable, the Pixel Fold.)

I’ve corralled the other highlights from Samsung – is this the year you’ll buy a foldable?

– Mat Smith

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Samsung Unpacked July 2023 highlights

Samsung Galaxy Z Flip 5 hands-on: A larger external display holds promise

Samsung Galaxy Z Fold 5 hands-on: Is Samsung squandering its head start?

Galaxy Z Flip 5 vs Moto Razr+: A clamshell comparison

Galaxy Z Fold 5 vs Pixel Fold: Did Samsung rise to Google's challenge?

Samsung Galaxy Watch 6 hands-on: The spinning bezel’s triumphant return

Samsung Galaxy Tab S9 Ultra hands-on: A premium tablet with water protection

Samsung Galaxy Z Fold 5 pre-orders on Amazon include a $200 gift card

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X threatens to drop verification status for advertisers spending under $1,000 per month

Musk says it's to prevent scammers from creating millions of accounts.


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