Found Footage: How not to create a product video
Let's say you've just announced a really controversial iPhone unlocking method based in software. Do you: (a) provide step-by-step screen shots, showing what your product can do; (b) offer a carefully crafted demonstration piece, highlighting your product in action; or (c) create a completely unwatchable video with an incomprehensible voice over and put it on your corporate blog?
Tens of thousands, if not hundreds of thousands, of dollars are at stake. What option do you pick?
It's not as if an average video camera cannot be placed on a pile of books on a chair with a fixed focus setting. It's not as if you can't spend 5 minutes writing out a rough script and speak slowly. But after being brought to international attention in the media, don't you think that if the first video turned out poorly, you'd at least re-shoot it? Even if you had to buy or borrow another $400 or $500 iPhone?
We at TUAW have watched this new video from the iPhone Unlocking blog. And let's just say: we're not very impressed.
[Via Engadget]
