Sony Ericsson's new MBW-150 Bluetooth watch rocks AVRCP

Bluetooth wristwatches are all the rage lately -- or at least Sony Ericsson hopes so, because it has a vested interest in most of them -- and just like we suspected, the JV has announced its latest model, the MBW-150, complete with AVRCP support for wireless control of your music phone. This followup to the MBW-100 comes in three styles (Classic, Music, and Executive, pictured left to right) that all perform the standard caller ID / SMS notification thing, while tossing in the highly-desirable ability to change tracks and adjust volume as well as view track info on the face. No pricing or release details were immediately released, so we'll keep ya updated.

[Cory @ Jun 14th 2007 1:06PM]

So will these only work with Sony-Ericsson phones like the last one?

[Rohit Kapur @ Jun 14th 2007 1:10PM]

Why, oh WHY must they ALWAYS be ugly?!?!?!?

[andy @ Jun 14th 2007 3:38PM]

The classic and executive don't necessarily stand out from the crowd, but ugly? They look like every other fossil/kenneth cole/timex/citizen watch in the men's section.

Or do you want them to look like those sparkly floppy belt buckle like bracelets all of the rappers are wearing now?

[Jesse S @ Jun 14th 2007 1:21PM]

I don't understand why the only make them for sony Erickson...It limits their market so much.

[fred @ Jun 14th 2007 1:29PM]

The reason is the phone manufacturers. Fossil has a deal to make these watches for Sony Ericsson, but they could make them for others if those others would give them the info they need to program the watches.

[NHAnimator @ Jun 14th 2007 2:02PM]

Great. Another device you hold in your hand that can wireless control the device you are holding in your other hand.

[007baf @ Jun 14th 2007 2:36PM]

I'm old fashioned. I want a classic automatic watch, even Swatch makes them, like Rolex, Omega, Eco-Drive. I had a Timex Data Watch, so-so. It was programmed from your CRT flashing at it. No wires! Very much a niche product. They won't be on E-Bay worth with collector status.

Curious product. Not compelling. Maybe it will save Sony from its PS3 travails! Nah.

[hobgoblin @ Jun 14th 2007 3:04PM]

given that much of the features come from bluetooth profiles, i would say they should work fine with other phone brands to. at least they should be able to work as bluetooth remotes and vibrate on call or message, but i wonder about their ability to show call id or track id when paired with non-SE phones.

[christomapher @ Jun 14th 2007 3:17PM]

did anyone bother to watch the "time masters 3" backstage movie? all i can say is CORNY.

[carlo @ Jun 14th 2007 9:12PM]

yeah they were AWFUL. the subtitles were incorrect, they were very badly written.

how embarrassing. i wonder if they'll sell any at all...

and did you see that strange accessory connected to the stereo? there's the watch, then there's the phone, then there's another knobbish/usb drivish looking thing that the stereo plugged into.

[murray @ Jun 14th 2007 4:03PM]

I'm waiting for the bluetooth ring that I can wear on my right hand. It will flash and vibrate to let me know the watch on my left arm is trying to tell me the phone in my pocket is ringing.

[BEETROOT @ Jun 14th 2007 7:44PM]

I'm a huge nerd, and I love watches...this should be my perfect storm. I ain't rockin those ugly things though.

[DJGietzen @ Jun 17th 2007 4:05AM]

My guess was in the music edition back stage video you see his cell phone, a SE walkman sitting next to a A2DP dongle that is connected to the stereo with a 3.5mm jack plug. He controlled the phone with the watch and caused the mp3 to play over the dongle.

Ironicly, he could have had the phone in his pocket, or in the car and achieved the same effect, not a bad idea actualy. Walk in the house, get the phone out, pair it to my stereo and enjoy the music. Not that I need a watch to do that.

Now, the big big question, did SE learn to think BIG and just use standard A2DP and ARCP profiles to control the phone, or are they using a serial profile for a round about way of controlling it.

[Michael @ Sep 7th 2007 8:36PM]

How much for it?