Apple didn't do too badly, though-- the MacBook hit number 11 and the iPhone was at number 15. And that is a ranking of all generic products, so considering brands, Apple actually lands in the top 5, with 1 in 6 consumers wishing for an Apple product this year.
Sounds about right. I need an iPhone before the year is out, and as soon as Leopard comes out, I'll have a Mini, too. Of course, I also want a Wii, and about 50 different games, and a new Macbook Pro, and an iPod Touch... well, let's just say if this survey had polled me, Apple would have showed up a little higher on the list.