Recent announcements on iTunes rentals certainly caused a stir amongst the neglected Mac-masses, but it looks like the online rental game is about to get a little more cutthroat for fanboys and fangirls everywhere. According to a new report (and backed up by an earlier blog post), streaming content for Netflix subscribers is headed to Mac screens in 2008 -- if everyone has their way. During the company's Q4 earnings call this week, the snail-mail service hinted that this would be the year that streaming rentals would come to Mac users due to the advent of DRM options that play nice with Apple's gear (namely, Microsoft's Silverlight technology). Combine this with news that the company plans to offer all-you-can-eat online rentals for $8.99 a month, its intentions to bring a STB to market with LG, and a possible game console partnership -- well, it all adds up to stiff competition for Apple and other challengers, despite what they say.

[Via Mac Rumors]

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