Harris Poll concerning Blu-ray and HD DVD penetration is way off
We had a feeling something was up with the results of the recent Harris Poll and it looks like we had good reason. No one is trying to say that the folks that conducted the poll had a Red agenda or anything, it is just like Adams research puts it when talking about consumer polls in general, "you can't trust the average survey respondent to correctly identify the high-tech devices in their homes." You can say that again. The funny thing is that the results of the poll even look screwy when compared to the HD DVD Promotion group's numbers which reported that even after a few months following the format war, only 1 million stand-alone HD DVD players were sold. This is nowhere near the 10 million that it would take to make up 9 percent of the 111 million US households the poll reports. And in case you care, analysts project -- you know, the ones actually based on retail sales instead of a consumer survey -- that 14.8 percent of US households will have some way to play a Blu-ray Disc by the end of 2009, which is almost double what it was at the end of 2008.
