LG BL40 Chocolate Touch hands-on
LG's latest Black Label device, tastefully titled the Chocolate Touch, caused quite a few gasps and swoons around the Engadget mansion when it was first spotted, and subsequent photo shoots have not diminished our admiration. The gorgeous 4-inch, 21:9 display promises a whole new way to experience web browsing and video playback on a mobile phone, and we've been salivating for an opportunity to try it out. Finally, that day has come, so follow along as we get our fingerprints all over a final production sample, and bring you pictures, video and our thoughts on the functionality that lay behind that tempered glass screen.
We headed off to the London Design Museum this cloudy and muddy afternoon with a healthy dose of skepticism. After all, as promising as it may look, we still knew very little about the BL40's usability, and there was at least the shadow of doubt in our mind that perhaps LG would rely on the unique form factor (128 x 51 x 10.9mm) and attractive display to woo people into buying otherwise unremarkable hardware. So it was both a delight and a relief to confirm for ourselves that this is by no means a gimmick phone.
The construction of the Chocolate Touch exudes both luxury and longevity. Yes, that reads like it's been lifted from the PR sheets, but it's true nonetheless. With the screen well protected and a generally minimalistic external design, it should be able to withstand the ocassional drop without much trouble. We commend the inclusion of a 3.5mm headphone jack on the top of the phone, and there's a usable, if not spectacular, 5 megapixel camera on the back.
The S-class UI will be familiar to users of the Arena, as it remains largely unchanged. We're not exactly huge fans of it, and the main menu comes with an overwhelming number of difficult to distinguish icons to work through, but it's still functional and probably a lot more intuitive once you've spent some time with it. The good stuff includes a virtual QWERTY keyboard in landscape mode (though it takes up most of the screen), and the all new dual-screen UI, which lets you look at two different menu items when in your email, messaging or schedule apps. Another neat addition is the ability to use gestures on the screen as shortcuts to particular apps. So if you draw an S shape on the locked screen, you will be taken directly to, say, your video gallery. These would all be meaningless, however, without a responsive handset and the BL40 duly delivers. We found menu navigation snappy, multitouch pinching and zooming was excellent, and rotation between landscape and portrait modes was near instantaneous. This should be no surprise though, as the processor running things is a slightly slower version of the ARM CPU found inside the iPhone 3GS.
With support for DivX, Xvid and MPEG-4 video, WiFi and HSDPA connectivity, and one of the most daring designs we've seen for a long while, the Chocolate Touch looks all set for success. The interface may prove too unwieldy for some, but overall the phone makes a very positive first impression. The BL40 has already cleared the FCC hurdles to making it to North American markets, so while the rumored August 23 launch date hasn't materialized, we don't expect our American readers to be left out in the cold for much longer.
P.S. - You can change the font, in case that flamboyantly ugly one isn't doing it for you.
We headed off to the London Design Museum this cloudy and muddy afternoon with a healthy dose of skepticism. After all, as promising as it may look, we still knew very little about the BL40's usability, and there was at least the shadow of doubt in our mind that perhaps LG would rely on the unique form factor (128 x 51 x 10.9mm) and attractive display to woo people into buying otherwise unremarkable hardware. So it was both a delight and a relief to confirm for ourselves that this is by no means a gimmick phone.
The construction of the Chocolate Touch exudes both luxury and longevity. Yes, that reads like it's been lifted from the PR sheets, but it's true nonetheless. With the screen well protected and a generally minimalistic external design, it should be able to withstand the ocassional drop without much trouble. We commend the inclusion of a 3.5mm headphone jack on the top of the phone, and there's a usable, if not spectacular, 5 megapixel camera on the back.
The S-class UI will be familiar to users of the Arena, as it remains largely unchanged. We're not exactly huge fans of it, and the main menu comes with an overwhelming number of difficult to distinguish icons to work through, but it's still functional and probably a lot more intuitive once you've spent some time with it. The good stuff includes a virtual QWERTY keyboard in landscape mode (though it takes up most of the screen), and the all new dual-screen UI, which lets you look at two different menu items when in your email, messaging or schedule apps. Another neat addition is the ability to use gestures on the screen as shortcuts to particular apps. So if you draw an S shape on the locked screen, you will be taken directly to, say, your video gallery. These would all be meaningless, however, without a responsive handset and the BL40 duly delivers. We found menu navigation snappy, multitouch pinching and zooming was excellent, and rotation between landscape and portrait modes was near instantaneous. This should be no surprise though, as the processor running things is a slightly slower version of the ARM CPU found inside the iPhone 3GS.

With support for DivX, Xvid and MPEG-4 video, WiFi and HSDPA connectivity, and one of the most daring designs we've seen for a long while, the Chocolate Touch looks all set for success. The interface may prove too unwieldy for some, but overall the phone makes a very positive first impression. The BL40 has already cleared the FCC hurdles to making it to North American markets, so while the rumored August 23 launch date hasn't materialized, we don't expect our American readers to be left out in the cold for much longer.
P.S. - You can change the font, in case that flamboyantly ugly one isn't doing it for you.



























So is this a smart-dumb phone?
Good looking smart-dumb phone and not as long that i thought it was.
Actually, it's a dumb-smart phone. ;-)
Its more like a media dumbphone, probably more or less a LG Dare. I have a feeling this will be an At&T phone mostly because the UI has been developed to work in this format instead of the particular dumbphone format that Verizon uses. As well as that most Verizon Phones don't come unlocked and addable, so that probably means that a CDMA flavor that doesn't sport a SIM card will be coming later if its on Verizon. It looks like to me anyway, a revamped and restyled LG Vu
21:9.... wtf ??
I prefer the term "feature-phone". And with Verizon, its about the best way to go. You can get 90% of smart phone features, without needing a data plan (which VZW requires, and is $30-50). You can even have unlimited web browsing by adding on V-Cast for under $15.
I love that font, it's like Comic Sans reborn!
It's like they wanted to use Comic Sans but decided that would be abjectly evil, and so decided on a compromise that was only mostly evil. Why must such beautiful hardware be ruined by such awful software UIs?
...
Whatever, I'm gonna have a dream tonight about a BL40 running WebOS. You can't stop me.
@Joshua
You know VZW changed the requirement on feature phones and the new ones require data, either $9.99 for 25MB, $19.99 for 75MB, or a Connect or Premium plan.
What about all my old B-52's videos that are 4:3?!?!
Just what I needed... something even bigger than the iPhone for my pocket...
But the size has it's ups! Hows the touch part? Capacitive?
Capacitive. It has multi-touch.
The Iphone is perfectly pocket size.
This phone looks like complete crap.
I think the phone LOOKS great, and I absolutely adore those icons on its launcher screen, but if the processor in this is slower than the iPhone, then it's going to be sluggish as fuck. It's a shame, too, because it's a slick package.
what movie is that in the video?
Avatar trailer
why did I cancel my contract to get an iPhone...
We all make iMistake sometimes...
There's quite a few of us that will NEVER make that mistake.
Because the iPhone is faster and better.
Because you wanted a better phone than this one. One that is actually a computer and a phone.
he bought an iphone not your imaginary phone^
LG bitchlady 40yrs phone, the "All my children, bold and beautiful" crowd.
Can you change that hideous font? I mean, even for the browser?
You beat me to it. I know it seems nit-picky, but it bothered me in nearly all the photos. When I saw the web-browser using it, it made me feel a little sick to my stomach.
Couldn't agree more. Hate the font, but I have a feeling you can change it. Admittedly, while I'm not a fanboy either way, I do like the fonts on the iPhone and the Pre (slightly more on the Pre). But if you really want to get your fonts designed well, just ask Patrick Bateman.
Agreed. What the heck is that, anyway, Comic Sans? Do they know how bad that looks on such a well-designed device?
That font looks a hell of a lot like Comic Sans.
/kills self
/orgasm
ooops.,,, me tooo. but the Nokia X6 still looks a little cooler...
+1
That font is close enough to Comic Sans to make me feel dirty just by reading it.
It's like Comic Sans dressed up for a night on the town.
On the other hand, the icons look quite nice.
A woman came into our office [an architecture office where we're all overly critical about aesthetics nonetheless...] last week and gave a presentation all done up in comic sans. I couldn't take her seriously the entire time she was talking. I can't even tell you what the presentation was about, I just know it was in Comic Sans.
I admit, it has some cute transition effects. However is it me, or did that LG rep totally dodged the 'resolution' question with a bunch of BS?
Either that or he's just really dumb.
Well, it wasn't a bunch of BS, but it wasn't a great answer either. Basically he said you can use the desktop software to convert videos into the 21:9 format (e.g. toss a bunch of the content away), meaning probably the phone can't do this on its own. Which is odd since the iPhone CAN do this (touch the little icon near the top on the right during playback), so its not like the chip can't handle it. And that's for 16:9 stuff. I can't imagine how much stuff you'd have to throw away on 4:3 content to leave only a 16:9 video. Basically, most of the frame?
I did like the "full width" web browsing, though obviously you only get a few lines. Personally when I saw the virtual keyboard come up and it left you with only one line of text visible I thought that was quite unacceptable.
Your review didn't comment on the feel or pocketability of the thing, which is odd since its such an odd shape...
im not a fan of keyboardless phones but this is really awesome
+1
I love how the guy never really answers the question about the resolution of the video...
Yeah, I noticed that too. I also like it how they showed just one internet page, and it couldn't even load it correctly. Some text... A photo... Some text... A photo. Hey guys: a full internet browser is a 100% must on a cell phone these days. You gave it a big enough screen, with obviously plenty of power. Install opera for christ sake.
Sexual Chocolate! SEXUAL CHOCOLATE!!!
Prince in New York, classic.
Ladies and gentlemen, give it up!
Excuse me?
hahaaa thats awesome
It looks pretty slow which is disappointing. But damn, watching movies looks like it's gonna be even better than I thought!
fail.. there were like negative two lines available to see teh text you were typing in qwerty
One question, can you change the font from comic sans MS?
Nice work, Vlad!