The Google Phone: what we know... and what we don't (updated)
There's been an immense amount of crosstalk, speculation, and just plain noise over the past 48 hours about a device allegedly called the Nexus One, or as it's more commonly known: the Google Phone. We've heard all sorts of reports about the HTC-made device, and figured it might be helpful to put together a little roundup about what we know -- and don't -- on one of the potentially more exciting devices we've seen recently. Read on for an exploration of what this device could mean, as well as a little editorial perspective on some of those "confirmed" stories of the day!
And now, some philosophical perspective on what this device could mean, depending on how it ends up coming to market.
As we said, there is currently a theory floating around that the Google Phone will be sold directly by Google to consumers, or by the company to retailers and carriers. If that is the case, it should cause a real splintering of the Open Handset Alliance, and could also be a sign that Google is moving away from its "all in" mentality demonstrated at the birth of Android. Positioning itself as the purveyor of the "real" Google Phone, while controlling distribution of both hardware and software for that device could be hugely disruptive to its current strategy of 'one platform, many devices' (clearly taken from the Windows Mobile handbook). A move to full control over its ecosystem and hardware in this way certainly calls to mind something closer to Apple's strategy, though it is still confusing as to why Google would make this move given the relative success and growth of Android worldwide. Our guess would be the pressures to homogenize the experience and give developers a single path to app creation may now seem more logical to the company; it's worked beautifully for their biggest rival.
What everyone seems to be ignoring is the fact that Google has created two other "Google Phones" in the past; the Dev Phone 1 (shock, an unlocked phone that Google sold online!), and the Ion. Both were "Google" phones, both were given out to employees early on, and both were built by HTC. They also both went on to become "with Google" devices, and it's entirely possible that the Nexus One is the next generation of those phones. Given the fact that there is currently no developer device with specs similar to Android's current high water mark (the Droid), seeing a new dev phone with a faster CPU, newer version of Android, and higher resolution screen actually makes perfect sense. If we were the betting type, we'd say you were going to see this phone come to market much in the way the myTouch and G1 did -- as official, Google branded devices. Google Phones, if you will.
Regardless, all we know of this phone and Google's strategy behind it has been built largely atop rumors. The phone clearly exists, and some employees clearly have it, but as to what the long term positioning will be, Google has been 100 percent silent -- a point to note when reading articles claiming that this device is "confirmed" as being sold by Google. There is no evidence of that. For now, stay tuned -- we'll have more info as we get it!
Update: Peter Kafka over at All Things Digital says that T-Mobile is now on-board to sell this device as an unsubsidized, unlocked phone through its retail channels (he claims the big G first went to Verizon, but was turned down). That doesn't really make a lot of sense if the phone does indeed work on both T-Mobile and AT&T 3G networks. We can't see what's in it for T-Mobile in that scenario, unless this were 3G only on its network, like... previous Google dev phones. We can't help but feel there's a crucial piece of this puzzle still missing -- here's hoping we get that info soon.
Update 2: A tipster who has played with phone has some interesting tidbits about the new version of Android. Our source says that the app tray has been changed, and that instead of scrolling through icons, it now "flips" to a new page with a "3D tinge." We're also told that it's fast -- faster than the Droid. One disappointing note: our tipster says there's no multitouch to be found in the browser... AKA, no pinch to zoom.
- The phone doesn't really have an official name, though it's obviously being referred to as the Google Phone, and both its user agent string (browser identifier) and EXIF data on pictures taken on the device identify it as the "Nexus One," which we take to be a code name for the phone (it's also a reference to a line of replicants in the film Blade Runner). Some shots identify the device as "Phone 88," apparently an earlier code name. It is highly unlikely it will be released to the public as the Nexus One, in our opinion.
- The phone was given to Google employees at an all-hands meeting on Friday, December 10th. The story broke when a number of Googlers tweeted about the phone.
- Google posted on its blog that it was experimenting with "eating its own dogfood" on the Android front by giving employees "around the globe" a device to test. There have been zero -- zero -- official statements about Google selling the device to retailers or directly to consumers. There is a Wall Street Journal article which claims that this is the strategy Google is headed in, but the post contains a number of poorly sourced and suspect facts, so we say take it with a major grain of salt. Other reports say "what if" and "could." That doesn't make it so. As of right now, the only way to get this phone is to work for Google.
- The phone itself appears to be the HTC Dragon / Passion (with at least the specs of the Bravo, which looks to be a variant of the other models). All are Snapdragon-based phones with a 3.7-inch AMOLED displays, 5 megapixel cameras, and no physical keyboards.
- There have been rumors (or fact, as stated in the aforementioned WSJ report) that this phone runs a "real" or different version of Android. Based on the pictures we've seen, this is inaccurate. It appears to run a version of Android that looks nearly identical to the version currently found on the Droid (2.0.1) -- Google's latest, most official device. The version number we've heard is Android 2.1, which would not be a drastic departure from 2.0.
- There are rumors that if sold, the device will be available unlocked and able to function on both AT&T and T-Mobile 3G bands. A source tells us that they have spoken with someone with first-hand knowledge, and this is the case, despite earlier rumors that it would only function using T-Mobile's 3G network.
And now, some philosophical perspective on what this device could mean, depending on how it ends up coming to market.
As we said, there is currently a theory floating around that the Google Phone will be sold directly by Google to consumers, or by the company to retailers and carriers. If that is the case, it should cause a real splintering of the Open Handset Alliance, and could also be a sign that Google is moving away from its "all in" mentality demonstrated at the birth of Android. Positioning itself as the purveyor of the "real" Google Phone, while controlling distribution of both hardware and software for that device could be hugely disruptive to its current strategy of 'one platform, many devices' (clearly taken from the Windows Mobile handbook). A move to full control over its ecosystem and hardware in this way certainly calls to mind something closer to Apple's strategy, though it is still confusing as to why Google would make this move given the relative success and growth of Android worldwide. Our guess would be the pressures to homogenize the experience and give developers a single path to app creation may now seem more logical to the company; it's worked beautifully for their biggest rival.
What everyone seems to be ignoring is the fact that Google has created two other "Google Phones" in the past; the Dev Phone 1 (shock, an unlocked phone that Google sold online!), and the Ion. Both were "Google" phones, both were given out to employees early on, and both were built by HTC. They also both went on to become "with Google" devices, and it's entirely possible that the Nexus One is the next generation of those phones. Given the fact that there is currently no developer device with specs similar to Android's current high water mark (the Droid), seeing a new dev phone with a faster CPU, newer version of Android, and higher resolution screen actually makes perfect sense. If we were the betting type, we'd say you were going to see this phone come to market much in the way the myTouch and G1 did -- as official, Google branded devices. Google Phones, if you will.
Regardless, all we know of this phone and Google's strategy behind it has been built largely atop rumors. The phone clearly exists, and some employees clearly have it, but as to what the long term positioning will be, Google has been 100 percent silent -- a point to note when reading articles claiming that this device is "confirmed" as being sold by Google. There is no evidence of that. For now, stay tuned -- we'll have more info as we get it!
Update: Peter Kafka over at All Things Digital says that T-Mobile is now on-board to sell this device as an unsubsidized, unlocked phone through its retail channels (he claims the big G first went to Verizon, but was turned down). That doesn't really make a lot of sense if the phone does indeed work on both T-Mobile and AT&T 3G networks. We can't see what's in it for T-Mobile in that scenario, unless this were 3G only on its network, like... previous Google dev phones. We can't help but feel there's a crucial piece of this puzzle still missing -- here's hoping we get that info soon.
Update 2: A tipster who has played with phone has some interesting tidbits about the new version of Android. Our source says that the app tray has been changed, and that instead of scrolling through icons, it now "flips" to a new page with a "3D tinge." We're also told that it's fast -- faster than the Droid. One disappointing note: our tipster says there's no multitouch to be found in the browser... AKA, no pinch to zoom.



























So what makes it different from other HTC-made android phones to make this THE "google phone"?
And on an irrelevant note:
Am I the only person who is reminded of windows when seeing that rgby symbol on the screen?
@Outsider
Nothing but it does lack the HTC Sense UI which is unfortunate. It really spruces up the Android experience.
@Outsider
Right now, what we're excited about is mostly the specs. There will be no android phone, nor any phone whatsoever that will match the sheer power of this device.
I think 2.1 will be a more substantive update than Engadget suggests here. Google has referred to 1.6 and 2.0 as "minor" upgrades, while calling 1.5 a "major" one. It also could have an entirely different mechanism for sales. ie. it uses only data plans and flat rates.
@Outsider yes it does reminds me of the windows logo color's choice .... i thought it was funny and the only one to see it
@Outsider The windows colours are in a different order.
Rotate that logo 90 degrees counter-clockwise.
Still... I thought of that first too...
@(Unverified)
Yes but the HTC experience slows down the rapid pace of updates. It was only a few months ago that Android 1.6 was released, then 2.0 a month ago with the droid, and 2.1 in January. If adapting HTC Sense to each new update takes forever, it really isn't worth it to me.
I'd just as soon have access to the updates as soon as their available.
@Outsider Because of Google's usually clever marketing ploy.
I still swear Google's going to rule the world.
@Outsider Yeah, and no keyboard = no sale to me, anyway. I don't see how this is any different than the myriad of other Android-powered touch-screen phones that have cropped up recently that I have also found worthy of completely ignoring. (I suppose Google's name was enough for me to write this reply, at least.)
My next phone will probably be an Android phone, but it'll have a keyboard. There's nothing special about this phone.
@Ike Turner In what world is screen size and RAM equal to power?
@Bobbo
That's true but there's not all that much new in Android 2.x so you're really only losing out on the version number and a couple minor features compared to 1.6
@Outsider Has no one noticed that Google uses the same colors in their 'Google' logo and Chrome?
@Ozymandias
Sheer power?
I assume you that by that you mean hardware specs.
There are plenty of phones with Snapdragon.
And android phones with it exist, probably the HTC Bravo and SE X10.
The X10 even has a bigger screen.
And I am not sure how it compares with OMAP3 and its PowerVR Graphics, but i think they are evenly matched.
So I don't know what you mean by that.
@Goc
Oh cool! Could you go ahead and name me one Android phone available right now that has Snapdragon?
@Outsider I didn't know dog-fooding 'till I heard it first on the statement of google. Mr. Queroz VP-Product manager of Google surely know how to keep the excitement of people. Yes they confirmed that the conceptual phone is for real, but they didn't open the details up. Why should we wait for this phone? http://bit.ly/google-phone-finally-confirmed
@Ozymandias acer liquid.
@Ozymandias
The HTC Passion has been known about for a while. What's so exciting about a developer's version of a phone that we already knew was coming? No one made a big deal about this phone until it was branded the "google phone" and lusted over by developers who acted like it was a previously unheard of device.
Honestly, if we're going to get exciting about unreleased phones, the Bravo bests the Passion in looks while also having an OLED screen.
@Outsider It is the windows colors turned, if you will, 90degrees clockwise.
Holy crap, I go to bed and wake up
and have 18 emails in my inbox. So this is the power of "FIRST!"...
@Macmee : dude, are we the only to people that realize Google's taking over the world? I realized it months ago, but nobody listened.....
@Outsider
Go to Google.com, those have been Google's colors since they started. Windows came first, but I sincerely doubt Google tried to rip it off.
This very well could be a game changing device. Im ready to see what they can do with the phone
@AlienSix: And what game shall be changed? When will the clowns at Engadget recognize that in realm of the consumer, the power of brand slays all comers. Call it what you will, but the Jack & Jill Everybody could care less about Google, Verizon, HTC, Motorola and on and on...
Which is why Droid is marketed as the anti-iPhone, to attract buyers who could care less who makes it, as long as it doesn't have an Apple logo on it. Which, when you get right down to it, makes classic sense, given the fact that every single person I've met either refuses to pay out of Verizon or is a jerk-off of the highest order.
@Ariel Bender
Did you really say nobody cares about Google when it comes to name?
Slap yourself hard please. Thank you.
@AlienSix
I really don't see what is so game changing about this device, the G1 was supposed to be game changing as well, but nothing good started happening till the Just now witht he Hero, Eris, and DROID. I think we are just now seeing phones that have great hardware paired with great software. But by no means is it game changing. The iPhone was game changing cause it was the first mainstream touch interface device, it also introduced a superior OS platform, as well as brought about applications to do just about anything.
If you want to change the game now, you are going to have to re-invent the whole genre of cellphones by eliminating what we think a cellphone is and introducing a radical new concept that makes you think "wow, so simple, I could have thought of that".
But that isn't going to happen anytime soon, right now we are seeing Android vs Apple, WinMo is gone, they are going to have to kick it up, Symbian is going to be MIA till their new OS (which I hope is awesome) and RIM, well, thats a lost cause in my book, it's the smartphone for people who really don't know any better.
But, I think if Apple doesn't introduce some great new features in their OS, and a smoking new design and specs for their hardware Android is going to eat them for lunch with all these new Snapdragon phones we are seeing glimpses of. If that Xperia X10's user interface wasn't so over the top I would be all over that like white on rice.
I think the phone is great, "Eris on Steroids" like someone said, but game changing, hardly.
@Ariel Bender
Let me start off my comment by pointing out how stupid you are.
Now, let me continue by saying that the technologically un-inclined will mainly look at who makes it and what they're friends say about it. You have it entirely backwards.
And, now I will end my comment by pointing out, again, how stupid you are.
@7egend G1 did change the game. It was the first android phone in the world i.e and indication of things to come i.e bringing a change to the apps eco system. I know what your thinking but thats not how the market works i mean it doesnt have to be a radical shift. Apple just didnt come out with iphone in a jiffy. Apple released ipods and saw how well the public took it and gradually announced and made(outsourced) and released the phone... So game aint gonna change in a sec, its gonna take a couple of right decisions to change the game.
and one more thing ..."I think the phone is great, "Eris on Steroids" like someone said" ... i wanna clarify this. "Iphone on beautifying steroids" was the true quote. and why do you wanna be like Steve Ballmer ... remember how that ass clown laughed at the idea of Iphone in fact i remember bits of his interview before the iphone was launched " 500 Dollars hahahaha... no i think we're qite happy with our mobile platform and how things are, do you really think Americans are gonna go and buy the iphone" Boy was he wrong ... dont make the same mistake mate.
I await with great anticipation the arrival of a new gadget ....
@iDavey: Oh, I see. Google competes with Apple from brand loyalty perspective with consumers. Get over yourself. Last time I checked, Google search is free to users, and paid for by advertisers. The Googlephone is more than a major debacle in waiting, it will redefine the term epic fail for all eternity.
Next step? Apple offers free search to advertisers, sharing profit on transactional and subscription services beginning with media delivered by its mobile platform.
Disruptive? Google, chokes on its own shit and dies. Book it.
@HardToBelieve: What product or service does Google offer that is paid for by consumers and not subsidized by the monetization of search? I must have missed out on the big day when a consumer actually put their hand in their pocket and paid a premium for one of their services.
Oh, I see. The rest of world will stand aside and let Google continue with their monopoly and/or there will be no disruption to their business model. Wow. You must have fallen hard for Windows as well.
Google is over. Plain and simple. They have failed miserably at every turn beyond their first roll of the dice.
@Ariel Bender
googles great at alot of things..
I use them for news, blogs (google reader), search , mail, pictures (picasa, just got 80gbs), video (youtube, sure they bought it, but still, and i use google video to), maps (on my phone, and on my computer), transit. I currently don't use a google phone, and don't know if a ever will, but it has some great features! (my fave being google navigation, but it isn't supported in canada, and i really like my pre.)
Apple has also changed the game in alot of ways, and so has microsoft, sony, nintendo, intel, amd, nvidia , etc... Just cause u don't use them, or like them it doesnt' mean they haven't been succeeded.
@AlienSix: Yeah. Yeah. Yeah. The iPhone was the game changer. The iPod/iTunes combo was a game changer. The Macintosh was a game changer. The Apple II was a game changer.
Android? You must be joking.
@Nimer55: Wow. That's alot of stuff. What have you paid for all of those 'great' services provided by Google? Oh, they're free. Except their not. You don't care. OK.
Let's get this straight. Everything Google offers is shit. I mean total shit. But it's free to use, so people use it. I get it. But it's still shit. And it's not even original shit. It's the work and IP of others given away for free so they can suck every last drop of data out of skull.
Filthy Vampires.
@Ariel Bender You are obviously an idiot.
Please disconnect form the Internet. You're obviously to stupid to be allowed to form an opinion and offer it.
@AlienSix i agree. why do other people not see that this is a game changer?? an unsubsidized, unlocked phone sold in the US means that you don't have to sign a friggin' CONTRACT with a carrier because you bought their crap subsidized phone (if it works how I think google wants it to work). if it works on gsm & cdma (or preferably lte), then anyone can buy this phone, sign up for whatever plan/service is best for them on any carrier they want. if you live in the northeast and you have verizon and 3 months later you move to podunk nowhere and you get 0 bars now, NO PROBLEM! just switch to sprint or at&t and change your plan and KEEP YOUR PHONE! if google keeps it up, you'll never be on a contract again.
T-mobile saying they'll carry it in their retail stores unlocked and unsubsidized (hopefully) means you can go into a t-mobile store, buy the phone without signing up for a plan, then walk out to another carrier's store and sign up for a plan per month.
for the US, wireless companies will have to actually improve their plans and service instead of getting exclusive phones to tie a customer to a 2-year service plan. google is doing what the incompetent gov't can't or won't because congressmen are lining their pockets, and it's in google's interest.
other countries already have unlocked/unsubsidized phones and don't have to sign annual contracts. they're used to spending $100-$500 on the new PHONE and signing up for whatever plan. it's different in the US because the wireless companies make more money by tying you to a 2-year contract, nickel & dime your charges, yet you still can't leave them or you have to pay a stupid ETF like verizon's new $350 fee for smartphones. If you sign up for a plan, a company nickel & dimes you for one month, BAM, you're gone, you're on another carrier who doesn't do that, no ETF, no contract.
this can most certainly be a game changer not for the actual hardware/tech but how it's being sold.
@ravissimo
How big is your knowledge of international phone markets? Most of Europe and the other rich countries work under the same subsidized system as the US, even though phones are widely available without contract for those who want them. Customers clearly prefer the low upfront payment (the 1€ phone), I would say by 8 or 9 out 10. Especially for expensive smartphones. If this Google phone comes out w/o contract for $499, it will be out of the question for 9 out of 10 US customers as well. There's a reason why Apple, the control freaks, agreed to work with a carrier partner instead of going it alone.
@Everyone So why can no one notice the obvious trolling here? This is Paul A. Chapel under a different name.
@Ariel Bender I'm sorry you're so rich that you have to prove to everyone that you enjoy paying for products that you can get for free.
And I'm sorry that you use Yahoo search or Bing search because you don't believe in free services paid by advertisements... Oh, wait, Bing and Yahoo do the same thing. Hmmm. And so does Hotmail.
I'm sorry that you think an open development system is bad, obviously, openness is bad for the ecosystem.
I'm sorry you're losing and feel the need to continue to fight a losing battle.
@Ariel Bender
I see. So since you have absolutely no point, and just want to pout like a three year old, we should listen to you? No. You're a pathetic excuse for a human being, that can't even keep his argument straight.
I will stick with my point. Google has raked in enormous amounts of money for advertising. Fail? Nope. Google has expanded to other fronts as the trends changed. Fail? You're wrong again. Really failed at everything? Really? And now you're probably all huffy and puffy, because you're wrong.
And really, what does Windows have to do with any of this? You fail. You fail HARD.
@Tullsy: Finally an honest man. You use Google products because they're free and don't give a shit about quality or privacy. Bravo.
Hmmm. Google is open. Does Google provide their search algorithms for open source development? Google, like every other company, will say or do anything as long as it is in their best financial interest.
@HardToBelieve: No point? The point is simply this. The Googlephone, or NexusOne, or whatever you want to call it, is not a game changer. It is a desperate act by a company that is clutching to straws after being blown off by Verizon.
The day average US consumers drop $500 bucks on an unlocked phone will be the day. Book it.
@Ariel Bender
And all that nonsense just to spout your opinion? Sheesh. Not very focused, are you?
Have you seen this phone running? Have you used it? Do you know how good the call quality is? Do you know how much it will cost? Do you know anything about it that nobody else does? If so, by all means share. Until then you will be labeled as a total moron with an inferiority complex, that most certainly does not have this gift of prophesying that he claims to possess.
@HardToBelieve: Talk about truth in advertising. Do you actually believe that the average consumer aspires to own products based upon functionality such as version 2.1 of Android or a Snapdragon processor?
If so, I find that hard to believe. It must be my imagination that only weeks after gushing about that crippled dog aka Droid, the Andbois have moved on to their next 'gamechanger'.
Now that Apple has dominated Google, Verizon, Sprint, T-Mo, WinMo, Palm, RIM (2 for the price of 1!), HTC and Moto in 2009, look for Apple to defecate all over these sorry excuses in 2010.
Their brand new subscription and transactional business model for media based upon the principle of free and anonymous search will have Google eating their own dogshit and choking on it in the not too distant future.
@Ariel Bender
Apple dominating Google? Really? So now Apple is doing search engines and advertising? Dominated Sprint, Verizon T-Mobile, etc? Apple is also offering cell service now? And all these other manufacturers/operating systems? Apple does all these things so well that these people aren't making money anymore?
And tell me, what made the iPhone so popular? The fact that it's good for apps? That it handles a few things pretty well? No. Because people talk about it a lot. That's all it takes. The very day after news of this Nexus One phone started popping up, I was hearing radio stations talking about this new phone. If it has good call quality, a large app store and people to hype it, it will compete very well with the iPhone.
looks good but unless they fix that keyboard it will fail
love android but i need a good virtual keyboard
@(Unverified)
HTC's version of it (on Sense) is great, I have zero complaints. Guessing you are talking about the standard Android keyboard? Since I haven't used it, what is needing to be fixed on it?
@ljm Agreed... I went from an iPhone 3G to a HTC Hero and I found the keyboard to be MUCH better - my regular problem is hitting the "." dot instead of space, but being able to hold down a key to get the alternate number/character saves tons of time.
I can't wait until this all pans out. And I'm definitely ready for a change from my fruity phone. Show me what you've got, Google!
RIP iPhone.
@cherryboom take a chill pill ... lol
@cherryboom
jordan is the one filled with corporate hype?