Fusion Garage files to dismiss CrunchPad lawsuit
It looks like Fusion Garage is out to remind people that there's more than one $499 tablet in the world today: CEO Chandra Rathakrishnan is talking up the Joojoo tablet's pre-orders, and the company's lawyers have filed a delightfully snippy motion to dismiss TechCrunch founder Michael Arrington's lawsuit over the device formerly known as CrunchPad, saying his claims are "legally barred, facially flawed, and fatally imprecise." As we predicted from the outset, the argument boils down to the fact that there was never any contract between Fusion Garage and Michael Arrington or TechCrunch -- and Fusion Garage also points out it can't have stolen an idea that Arrington posted "all over the Internet." Snap. It's a little more complicated than that, though -- we've broken it down after the break, grab the PDF and follow along.
Okay, so if you'll recall, TechCrunch's hastily-written complaint alleged that Fusion Garage was guilty of false advertising, breach of fiduciary duty, misappropriation of a business idea, fraud, and unlawful business practices, all because Fusion Garage essentially took their ball and went home instead merging with Arrington's CrunchPad, Inc. In its motion, Fusion Garage says that each of those claims is wrong in some way -- sometimes in several ways -- and asks the court to dismiss them. The company also points out that it's not at all clear whether it's being sued by TechCrunch, CrunchPad, Inc., or Michael Arrington personally; Mike's not listed as a party to the suit, but his name keeps coming up, and the complaint refers to both TechCrunch and CrunchPad, Inc, as "TechCrunch," which we also found odd from the start. That issue comes up a few times in the claims -- let's go through them.
Okay, so if you'll recall, TechCrunch's hastily-written complaint alleged that Fusion Garage was guilty of false advertising, breach of fiduciary duty, misappropriation of a business idea, fraud, and unlawful business practices, all because Fusion Garage essentially took their ball and went home instead merging with Arrington's CrunchPad, Inc. In its motion, Fusion Garage says that each of those claims is wrong in some way -- sometimes in several ways -- and asks the court to dismiss them. The company also points out that it's not at all clear whether it's being sued by TechCrunch, CrunchPad, Inc., or Michael Arrington personally; Mike's not listed as a party to the suit, but his name keeps coming up, and the complaint refers to both TechCrunch and CrunchPad, Inc, as "TechCrunch," which we also found odd from the start. That issue comes up a few times in the claims -- let's go through them.
- Misappropriation of a business idea: We always thought this claim was a little strange, and Fusion Garage's first heading for this section says it all: "Plantiff's claim does not exist under California law." Business ideas aren't physical property like tables and chairs, so TechCrunch can't sue for misappropriation under regular property law -- it would have to rely on trade secret law, and Fusion Garage says there weren't any secrets involved here since all of Arrington's ideas for the product (like "large icons on the home screen") were openly disclosed on TechCrunch.
- False advertising: This one is based on the timeline of events -- if you'll remember, Michael Arrington had publicly killed the CrunchPad before we'd ever heard from Fusion Garage. Since the project was dead, Fusion Garage says its statements can't be considered false advertising that harmed a competitor's product -- there's no competing product. What's more, Fusion Garage says that it's not saying anything untrue, and points to specific lines from TechCrunch's own complaint as supporting evidence for its claims. Fusion Garage also points out that false advertising law specifically excludes disputes over who invented something -- it only covers the statements about the "nature, characteristics, or qualities" of competing products, and there's no TechCrunch product.
- Breach of fiduciary duty: This is where the ambiguity of who's suing who comes in -- Fusion Garage says there's no claim for breach of duty because it's not at all clear whether Fusion Garage had a deal with TechCrunch, CrunchPad, Inc, or Michael Arrington personally, and TechCrunch's complaint uses all three somewhat interchangeably. (This is why you need contracts, people.) Fusion Garage also says that it doesn't make sense for TechCrunch to refer to their relationship as a partnership because it was so unequal: Arrington repeatedly threatened to shut the whole thing down unilaterally but once Fusion Garage walked away he filed a lawsuit. This claim is actually pretty easy for TechCrunch to fix up in an amended complaint -- expect to hear more about it as this case drags on.
- Fraud: In order to allege fraud, TechCrunch has to be extremely specific about the time, place, and exact content of the alleged false statements, and also say how those statements damaged them. As you'd expect, then, Fusion Garage goes into great detail about how the claims aren't specific enough and TechCrunch hasn't shown how any of the statements actually harmed the company. Another relatively easy one for TechCrunch to clean up and try again.
- Unlawful business practices under California law: These are the state versions of the federal claims, so if the big claims fail, they take these with it.






















The name "CrunchPad" Just sounds so more apealing.
@MoonWalkerCTE
it sounds a lot more uncomfortable than "ipad", now that you mention it..
Sounds like something you eat food on.
I do crunches on mine, better than a Wii Fit.
@glenskey Joojoo tablet sounds like some chinese kirf
Michael Arrington not only fails as a tech journalist, he also fails as a lawyer.
@(Unverified) dude really?
@RLBurkes
Absolutely. He's a business lawyer with an economics degree, yet he failed to secure ANY kind of contract or formal agreement with Fusion Garage? That might be understandable if he was some shmuck that wandered in off the street with an idea, but he absolutely knew better. The only conceivable reason for a contract not to exist is that FG wouldn't sign one with someone who wasn't actually contributing anything.
@(Unverified)
Isn't Nilay Patel a failed lawyer too?
will CrunchPad be "Crunch-IPad" or "Crunched-by-IPad"
Ehm the JooJoo is 12" and iPad 9,7" :o
@Jakob
nobody cares ?
@Jakob The joojoo is 16:9 and the ipad is 4:3 so they have appx the same width. The extra size of the joojoo and other widescreen devices is actually only useful for video and the primary use of these devices (reading, especially in portrait) is better suited for 4:3 or 3:2. In fact that is the only thing the iPad got right (many complained about this but apple was not wrong on this decision, paper is 8.5x11, which is much closer to 4:3 than it is 16:9). That being said, I hate the iPad because I hate closed source and I hate iTunes. If they made an iPad (exact same design) with a USB and SD port running Android I'd go buy one.
@DarkElfa
Bullshit. Arrington had little to no actual involvement with the Joojoo's design or manufacture. FG developed it in their offices, on their dime. Arrington's total contribution to the project consists of a couple obvious UI suggestions and a whole lot of blog-o-hype.
Why all the lawsuits, this device is going to be a failure like the iPutz will be. So much drama and little reason for it.
Michael Arrington is naive and an idiot to pitch his idea without contracts in place, lesson learned. Fusion Garage is going to go no where with little to no marketing to backup this device.
Let this story die already.
@thetoad
They are going to go where no pad has been before.
Or so says their Klingon CEO.
That's right, I called him a Klingon in two different posts, on the same day.
@7egend
Best be careful he'll have Gagh and Blood Wine from your corpse if you keep it up.
@thetoad
What a dumb illiterate. Stupid muthafucka.
Lawyers win everytime!
@One Love Even when they lose!
@Chip
In the real world, people usually get paid for their ideas and contributions to a project. Marketing or as you call it "blog-o-hype" costs money in the real world too.
@DarkElfa
Not sure that I agree here...at all. Arrington's vision was a tablet...that provided a simple browser...for 200 beans. I have had similar visions. The difference is that Arrington had a web site, came up with a name, and posted related thoughts on the topic. Did he design the hardware? No. Did he package it? No. Did he write the code to make it happen? No. Did he secure funding to finance a third-party to support any of these activities? No. Well, that's the story as I believe that I have seen it reported.
Others did the real engineering...and did it on their own nickle...and Arrington appears to have failed to keep any of his financing promises. So what did he contribute? To the best of what I can see, he came up with the name and built some hype in a niche community on a niche web site. Sure, that has value, but these aren't exactly trade or design secrets.
He got kicked to the curb when FG decided that he provided no value to the effort and was more of a hindrance than a help...and that was probably a sound business move. Arrington then did everything reasonable in his power to sully the reputation of the folks who did the real engineering here (in addition to the open source community).
$0.02
This product isn't going anywhere, but you can bet your ass that Rathakrishnan's making some coin. Like him or hate him, Arrington deserves some or even all that coin instead. At least he seemed like he wanted to make a real product, while Rathakrishnan has been obviously just drumming up money to run away with. I doubt very much with or without the iPad, that this product was ever intended (by Fusion Garage) to come to market.
I'm not sure any OEM would be willing to touch this thing given all the negative press and the imminent availability of the iPad. There just won't be room for most of these other products in two to three months.
@Books88
Arrington deserves exactly what he's getting - nothing. Fusion Garage is entirely responsible for the hardware and software design. Arrington's contributions consist of a couple vague suggestions and a whole lot of hot air.
If I do a blog post about how cool it would be if someone created magic flying underpants, and then some other company actually invents and manufacturers them, am I entitled to a piece of the flying underpants pie? Of course not. The money goes to those who do the work. As a trained lawyer, Arrignton would have absolutely known to secure a contract with FG before contributing anything of value. The reason he couldn't is because he DIDN'T contribute anything of value.
@Chip
You have some inside info? Or did you just like one side of the argument more than the other?
Armchair quarterback
@DarkElfa
@ScubaSteve
BTW, if Arrington was an actual player here (as he represents himself to be), he would have had a contract or partnership agreement. He had neither as far as I can tell. Why not? Interesting question. Makes you wonder why FG would have signed one with him. What would he have provided? Engineering? Funding? What precisely would be FG's motivation to cut him in?
Seriously, people have been working on tablets and MIDs for years and the portable browser/eReader concept was evolving already. Did he spur on the Joo Joo? Almost certainly, but Arrington was giving those ideas away to anyone who was reading Tech Crunch. If he wanted to get paid, he should have figured out how to define his value and then get someone to sign a contract for that contribution. If he agreed to be responsible for securing funding, that would have been something...but even that seems to have been just a verbal promise that appears to have gone nowhere...which appears to be why he got dumped.
To address a previous poster - you only get paid for marketing a product if you are an employee of that company or have a contract in place for such services. Coke is not going to pay you if you start a non-sanctioned guerrilla marketing campaign for them. It's business. Get an agreement on paper. Otherwise, perhaps I can demand payment for all of the CrunchPad ideas that I submitted to the comments section for related pre-FG stories that appeared on TechCrunch. ;) Nope, I gave those ideas away for free...as did Arrington...for better or worse.
Either way, at 500 beans, it's a dead man walking.
@Chip
It is immoral to tell Michael on the last week(?) that FG will go on their own. Seems they used TechCrunch for publicity as much as possible and then told them to fo. I mean even if Michael was wrong in thinking he was in on it as well, FG should have told him from the start, or at least as things went along, not at the end of the development. And you can't say that they didn't know Michael thought he was in on it.
@pukerocket
In chip's defense, there are many source of info on what went south here...and I don't think it's reasonable to expect him to source every assertion. You can search on Giz and Gadge for piles of info from both sides.
Personally, I was dying to see this thing hit the market...and I can't say that I am happy where things are now. That said, I also seem to recall that Arrington said (i.e., wrote on TC) very early on that the CP project was not about making money - they just wanted the device out there. Well, the price vision was naive...but something is getting out there...so what is his problem? I tend to think you have an engineering company on one side of this equation and a huge ego on the other...but that's just a guess.
@Chip
Arrington said that Fusion Garage was working out of his office for quite some time.
Here's more from Arrington: "Development expenses have been shared, and our team has spent time in Singapore and Taiwan, and their team has spent time here."
I would say that Techcrunch had more involvement then just posting some ideas on the internet. Do you really think Michael would assume he would get money for it, and his name on it for something that he had no contribution to?
I think everyone jumping on joojoo is a little naive. First Arrington is a lawyer, I really think if there was a product that he felt would succeed, he would of found a way to get them in to a contract. If anyone knew about the development of iPad, it would be him. Obviously he knows that he couldn't compete, and found a way to get off a sinking ship by turning it around on them. Imagine how bad it would hurt his reputation by releasing an inferior product on the market. I think you should all give joojoo a break, its clear as day as to what happened.
TechCrunch is trying to win a lost case... this is what happens when you dont put stuff on paper, hope this thing crunches the iPad ~_0
@draino
I think that folks should read some of the early articles on TC. Here are some select quotes...from Arrington:
"So let’s design it, build a few and then open source the specs so anyone can create them."
"Our partner Fusion Garage continues to drive the software forward..."
"But one thing I’ve learned about hardware in the last year is that you need partners to actually make things happen, and the credit for what we saw today goes entirely to the Fusion Garage team. Those guys are rock stars."
"In fact, all the credit should go to Fusion Garage."
Just a random sample of his own words...before the breakup.
Any video anywhere of this device in action?
@Plazmic Flame
Here ya go: http://www.engadget.com/2009/12/08/joojoo-tablet-hands-on-video/
Apple is behind this whole thing, they know they couldn't have competed with Arrington and his Crunchpad.
@Schmich
Not at all. FG had no obligation to Arrington, since Arrington had nothing invested in the project except his own hot air. And since they're not even using his Crunchpad name, whatever hype he built up does not apply. Any free publicity the Joojoo gets from Arrington is a result of his public hissy fits. If he had just said "Never mind, the Crunchpad is dead" and FG released the tablet with its new name, nobody would even make the connection between the two.
Arrington is a business lawyer and has a degree in economics. If there was ANY way that he could have gotten a contract signed with FG, he would have. The only logical reason that he didn't is because FG would never sign a contract with someone who wasn't actually contributing anything. FG is wholly responsible for the manufacturing, hardware and software design. Even going by Arrington's own blog posts, his only contributions were vague UI suggestions like "Make the icons big". That's hardly valuable input. It doesn't entitle you to a piece of a product's profits. Certainly not without some kind of contract or formal agreement.
I think a lot of people are simply falling for Arrington's side of the story because he shouts the loudest. Look into the details and use a little reasoning, and his story suddenly becomes totally illogical.
@DarkElfa
and @ No one in particular
Well, perhaps the best way to sum things is to state the obvious --
1) Most folks here (myself included) probably really don't know everything that transpired.
2) A court will eventually decide the issue. Thus, throwing rocks at either side is probably not useful...and certainly not definitive.
Frankly, the entire episode also seems fairly academic unless they can figure out how to sell this thing for 200 beans. Otherwise, it is going nowhere...and they are arguing about who gets credit for particular arrangements of deck furniture on a fairly well-known ocean-going vessel.
I am no lawyer, but it would seem that Mike Arrington probably has a prototype sitting in his office. Why not find another hardware partner, sign some contracts this time around and release the CrunchPad? Further, if the OS isn't yet complete yet or critical parts were withheld by FusionGarage, open-source what you got.
At the same time, Arrington should continue litigating. If Fusion Garage amends their lawsuit to go after Arrington for his actions, it shows the partnership he described is accurate. When faced with a CrunchPad vs. JooJooPad decision, I think the overwhelming majority will buy the CrunchPad - especially if it is open-source, no matter whether it is complete or not, and despite the launch of the iPad.
I'm sorry, but seriously, does anyone REALLY care about this lawsuit OR device. I'm sure this Arrington guy is probably pretty smart, but who would be dumb enough to try to develop a device, without patents & contracts? Any company with no history that takes pre-orders for a $500 device without videos of it working, and some slick looking screen shots is shady at best.
If any of you pre-order this thing, you deserve it when they take your money, spend it on "development" without giving a refund, and laugh at you on their way to a non-extradition state.
"You don't hack a bank across state lines. Universally stupid man."
It sounds more and more to me that Arrington invented the CrunchPad as much as Al Gore invented the internet...
My questions is if he didn't really have any involvement with it, why did they give him one to show off? He did post it all over the net and FG didn't say anything until it was almost time to release it. That sounds a little strange to me.
@Synergi
His "involvement" was the sort that Michael Jordan has with Nike. Jordan makes suggestions about how the shoes should look, and Nike gives him some to try out and show off. The actual design and manufacture (the hard parts) are left to professionals.
The only difference is that Jordan was smart enough to get a contract for his (minor) contributions.
"facially flawed"? I guess they're claiming also that Arrington is fugly?
I think this is all a wash anyway. Have u guys seen the product? It stinks. I don't see it selling anyway (especially when u can find similarly priced devices with more functionality *coughiPadcough*).
Monochrome home screen on a color screen device with ugly background colors. You're kidding me right? Internet only.... Seriously?
No thanks.
Good news for who ... it's a lawsuit. I supposed TC readers will not be in any hurry to support this product. http://bit.ly/joojoo-who-tablet
""legally barred, facially flawed, and fatally imprecise." -- That's a headache indeed.