Cowon V5 review
Cowon's V5 has been out and about in South Korea for just over two months now, but thankfully for the Yanks who are downright flustered with the existing PMP options here in the States, the company has decided to bring this beaut stateside. Boasting a 4.8-inch resistive touchscreen (800 x 480 resolution), a Windows CE 6.0 underlying OS, HDMI / USB sockets (via adapters from a proprietary socket), a voice recorder, integrated speaker, 3.5mm headphone jack, 8/16/32GB of internal storage, an SDHC expansion slot, a battery good for 45 hours of music playback (or 10 hours with video) and a format support list that would drive you batty to read, there's a lot (lot!) to love about this thing on paper. We were fortunate enough to get our hands on one of the first units to ship to America, so hop on past the break for our two pennies.
Design
Previously referred to as the V5 HD, the newly christened V5 is a handheld music and video player with the ability to also show photo slideshows, play Solitaire and Freecell, sift through documents and even shed its skin and do things that every other Windows CE 6.0-based handheld can do. There's no WiFi or 3G here, so the only browser you'll find is a file browser. Similar to the S9 and A3 units that we've reviewed in the past, the V5 is simply stunning from every angle -- and it ships in some pretty swank packaging to boot. Cowon is a master of design, and in our estimation, doesn't get nearly the credit it deserves here in the States. At 5.04- x 3.23- x 0.62-inches around, it's certainly not a bulky device, and the 6.95 ounces are light enough to carry around in a front pocket and forget it was ever there. Our test model was a white 16GB edition, though a black version will also be available alongside 8GB and 32GB variants.
The 4.8-inch touchpanel is striking to look at; the high resolution makes watching 720p videos an absolute pleasure, and the custom overlay that Cowon has designed really suits our fancy. As far as resistive screens go, this one is about as responsive as they come, though we're definitely grateful for the included keyfob that allows you to hit those minuscule "X" icons and the like when digit presses just won't register. The volume rocker on the side is positioned well, as is the 3.5mm headphone jack on the top-left. We were also appreciative of the integrated speaker, and while it's definitely on the quiet side, it's soothing to hear input confirmation beeps coming from the unit's rear. Our main gripe with connectivity is the dearth of WiFi and the choice to utilize a single proprietary output port to give users access to HDMI and USB 2.0. Portable devices such as this are often tossed in during last minute trips, and having to remember two cables (including one to transfer media on and off of it) is asking a bit much. Would it have killed Cowon to include a mini-USB socket underneath the volume rocker? That's doubtful.
User interface
In our opinion, the user interface is a marked improvement over the A3 that we tested in early 2008. Icons responded immediately to presses, and the music / video portals -- which are apt to be used most heavily -- are both well defined and easy on the eyes. Cowon managed to fit quite a few soft buttons onto the music panel, but amazingly, it doesn't feel cluttered. It's a breeze to scroll up and down your playlists, and it's easy to jump in and out of the EQ settings or to add a track to your Favorites list. In fact, we love just how many things you can do with a single press in the Music menu, but one of the most rudimentary things requires two clicks: getting out of one album and back to your list of albums. If a track is playing, you have to hit the Files icon and then the Folder Back icon; we would've loved to see a shortcut here for jumping back two steps with only one push, but again, this is pretty minor in the grand scheme of things.
Audio and video playback quality
Here's what you really came here for, and if you were crossing your fingers and hoping for the best, you can go ahead and let out that sigh of relief. The V5 is a top-notch media player. Videos load instantly and play back smoothly (even larger 720p clips), and music tracks do likewise. Fast-forward and rewind functions are also incredibly snappy, and the display really shines when you throw a higher bitrate movie clip in here. As for audio quality? It's as good as it gets. We'd argue that the quality here is right on par with Sony's (also excellent) OLED Walkman, and if you care about intricacies in your jams, you won't be let down by the V5. We tried it out with a variety of Klipsch and Sleek Audio headphones, and we definitely heard subtle guitar rings, cymbal taps and background vocals that we didn't hear on our iPhone. Granted, we're talking about minutiae at this point -- the vast majority of listeners wouldn't even care, and you probably wouldn't be able to notice these extras while riding a noisy train -- but for those who carry their audiophile badge with pride, the V5 is a unit worthy of serious consideration.
Wrap-up
Ah, but here's the rub. Cowon's 16GB V5 is listed at $299.99, while the 32GB version demands an extra $60. It's impossible (and frankly, irresponsible) to view a media player's value without comparing it to Microsoft's Zune HD and Apple's iPod touch, and the V5 loses serious points in this vital area. The 16GB Zune HD can be had for under $180, while the 32GB iPod touch can be had for the same price as a 16GB V5. Oh sure, the V5 has a much nicer display (and a killer battery), but the lack of WiFi, a web browser and an app store will be more than enough to push the Average Joe or Jane away. All things considered, we can't heartily recommend the V5 unless a larger, higher resolution panel is more important to you than inbuilt WiFi and the ability to surf the web; the pristine audio quality is definitely a boon, but for most, we're guessing the cons will outweigh the pros. 'Course, if Cowon comes along and hacks $100 to $150 from the MSRPs, we'll happily revisit this conversation.
Hands-on overview of the user interface
Design
Previously referred to as the V5 HD, the newly christened V5 is a handheld music and video player with the ability to also show photo slideshows, play Solitaire and Freecell, sift through documents and even shed its skin and do things that every other Windows CE 6.0-based handheld can do. There's no WiFi or 3G here, so the only browser you'll find is a file browser. Similar to the S9 and A3 units that we've reviewed in the past, the V5 is simply stunning from every angle -- and it ships in some pretty swank packaging to boot. Cowon is a master of design, and in our estimation, doesn't get nearly the credit it deserves here in the States. At 5.04- x 3.23- x 0.62-inches around, it's certainly not a bulky device, and the 6.95 ounces are light enough to carry around in a front pocket and forget it was ever there. Our test model was a white 16GB edition, though a black version will also be available alongside 8GB and 32GB variants.

The 4.8-inch touchpanel is striking to look at; the high resolution makes watching 720p videos an absolute pleasure, and the custom overlay that Cowon has designed really suits our fancy. As far as resistive screens go, this one is about as responsive as they come, though we're definitely grateful for the included keyfob that allows you to hit those minuscule "X" icons and the like when digit presses just won't register. The volume rocker on the side is positioned well, as is the 3.5mm headphone jack on the top-left. We were also appreciative of the integrated speaker, and while it's definitely on the quiet side, it's soothing to hear input confirmation beeps coming from the unit's rear. Our main gripe with connectivity is the dearth of WiFi and the choice to utilize a single proprietary output port to give users access to HDMI and USB 2.0. Portable devices such as this are often tossed in during last minute trips, and having to remember two cables (including one to transfer media on and off of it) is asking a bit much. Would it have killed Cowon to include a mini-USB socket underneath the volume rocker? That's doubtful.
User interface
In our opinion, the user interface is a marked improvement over the A3 that we tested in early 2008. Icons responded immediately to presses, and the music / video portals -- which are apt to be used most heavily -- are both well defined and easy on the eyes. Cowon managed to fit quite a few soft buttons onto the music panel, but amazingly, it doesn't feel cluttered. It's a breeze to scroll up and down your playlists, and it's easy to jump in and out of the EQ settings or to add a track to your Favorites list. In fact, we love just how many things you can do with a single press in the Music menu, but one of the most rudimentary things requires two clicks: getting out of one album and back to your list of albums. If a track is playing, you have to hit the Files icon and then the Folder Back icon; we would've loved to see a shortcut here for jumping back two steps with only one push, but again, this is pretty minor in the grand scheme of things.

Audio and video playback quality
Here's what you really came here for, and if you were crossing your fingers and hoping for the best, you can go ahead and let out that sigh of relief. The V5 is a top-notch media player. Videos load instantly and play back smoothly (even larger 720p clips), and music tracks do likewise. Fast-forward and rewind functions are also incredibly snappy, and the display really shines when you throw a higher bitrate movie clip in here. As for audio quality? It's as good as it gets. We'd argue that the quality here is right on par with Sony's (also excellent) OLED Walkman, and if you care about intricacies in your jams, you won't be let down by the V5. We tried it out with a variety of Klipsch and Sleek Audio headphones, and we definitely heard subtle guitar rings, cymbal taps and background vocals that we didn't hear on our iPhone. Granted, we're talking about minutiae at this point -- the vast majority of listeners wouldn't even care, and you probably wouldn't be able to notice these extras while riding a noisy train -- but for those who carry their audiophile badge with pride, the V5 is a unit worthy of serious consideration.

Wrap-up
Ah, but here's the rub. Cowon's 16GB V5 is listed at $299.99, while the 32GB version demands an extra $60. It's impossible (and frankly, irresponsible) to view a media player's value without comparing it to Microsoft's Zune HD and Apple's iPod touch, and the V5 loses serious points in this vital area. The 16GB Zune HD can be had for under $180, while the 32GB iPod touch can be had for the same price as a 16GB V5. Oh sure, the V5 has a much nicer display (and a killer battery), but the lack of WiFi, a web browser and an app store will be more than enough to push the Average Joe or Jane away. All things considered, we can't heartily recommend the V5 unless a larger, higher resolution panel is more important to you than inbuilt WiFi and the ability to surf the web; the pristine audio quality is definitely a boon, but for most, we're guessing the cons will outweigh the pros. 'Course, if Cowon comes along and hacks $100 to $150 from the MSRPs, we'll happily revisit this conversation.




























Wow, a device that large gets 45 hours of audio playback? That's even longer than my s9 gets.
That's impressive.
@Prevacator not so much. my bf is making me get one of these WITH A PHONE! ugh.
@emopoops
No one cares. Nothing you ever say is even remotely intelligent, nor does it add to any article.
@Prevacator
That's for mp3 playback, probably, with hardware decoding, and the screen off. Their D2/D2+ mp3 player had a similar battery life for audio.
@Lord Vader
The force is strong with this device with its 45 hour music playback capabilities and hi-res screen. It will join us or die!
Impressive battery life and design but we really need at least WiFi on this device.
what about sound quality , is it comparable to sony walkman ?
@XRX
It said right in the article it was one of the best in terms of audio quality, and yes they compared it to the Walkman. Though you might have glossed over that because instead of calling it the X-series Walkman, they noted it as the OLED walkman.
@Prevacator
thancs
@XRX Just to reinforce the point - Cowon has always had what is probably the best sound quality in the PMP industry.
@Prevacator
Them saying they could hear subtle guitar portions isn't really enough information.
@XRX
I do not know about this player, however in the past, Cowon players have had amazing sound quality when the EQ is customized using BBE+ effects. This is an important point to consider since the flat sound is not comparable to the Sony Walkman X series, however when basic BBE+ is turned on, the two players are very close. If you know how to set an equalizer properly, this player will sound amazing, being able to cater it to specific types of music and different headphones. On the other hand, if you want a player to sound amazing out of the box, the Sony Walkman may be easier (however Cowon does have preset options).
Nice device, but... Overpriced + lack of browser = pass.
Cowon always had long battery life, my 5 years old cowon a2 gave you 10 hours of video playback.that is far longer than any device i know in that size even in today technology. wish cowon come out a phone.
@techlord - I agree. I have had my A2 since 2003 and the thing just won't quit. I have seriously considered upgrading many times, but I just can't quite justify it yet. It plays everything but HD (I know thats a big deal, but on a small screen it almost doesn't matter), the battery still lasts close to the 10 hr. max for video. It doesn't have wifi, but I haven't seen a player that comes close to the 10-hr video that Cowon constantly puts out. The Archos 5 internet tablet is the closest thing I've seen to a tangible upgrade since maybe this V5 now...
I've never seen a Cowon device in the wild. How many devices do they need to keep failing at before they give up?
@s2m0
Fail? You do realize the U.S. isn't the only market in the entire world, right? They're one of, if the most popular PMP-maker in Korea, and South East asia, with a good following here even in the states. Just because they don't spend millions on advertising like apple does, doesn't mean nobody uses them.
price?
@wryker DOH! "it's in there"!
wow... how could a company not put wifi on a device like this? They would have my money right now if it had 2 things... HDMI out and wifi.
If they include
WiFi
Android
HDMI-out
I'm sold.
You know not every device in the world needs to connect to the internet.
@ccsulax True, but when there alternatives that do, why give up the feature? It's illogical.
@ccsulax
No, but every *media playing* device should.
@Johnny Tremaine
Not when its real purpose is to 'play media'. That should come before extras like internet.
If this has wifi and android it will be very pricey device and poor battery life.
How is this device comparable to the Zune HD and Ipod touch. Cowon has a device comparable to them. It's called the S9. This is aimed at a different market. And frankly the zune and ipod can barely be called media players next to this thing. they won't play half the files it plays.
@The Kite Eating Tree Good point. Cowon needs to make a smart phone!
Heh! A allmost completley possitive review of a cowon device from engadget! I thought it was a joke in the begiunning, but well done Engadget. Cowon allways make HQ players, but often with a con or two...
too expensive for what it is. especially without the added features of browser / wifi / apps. if they keep the price the same and double the onboard memory they might get some sales in the States (repeat: might).
Document Reader: story says "sift through documents and ... do things that every other Windows CE 6.0-based handheld can do," which implies that it can read
- Microsoft Office formats (Word, Excel, Powerpoint), and
- PDF
with this package: http://www.microsoft.com/downloads/details.aspx?FamilyID=d2fd14eb-7d5c-428b-951c-343f910047c1&displaylang=en
What other reader formats are supported? mobi? epub? text?
That user interface is horrid. A grey background with tiny little flat-shaded icons. Urgh.
@voodoo Cowon unlike Applr lets you customize your UI so the default might not be for you, but you can at least change it
Wish i can find a deal on this :-(
You guys have to remember that Cowon doesn't aim to the "Masses" but to the aficionado that knows his/her stuff. Although I love the player, the price seems a bit steep.
It looks nice, and the media specs are nice, but so are past gen Cowon devices. In 2010, without Wifi and an HDMI out port, this particular Cowon device shouldn't be priced any higher than $150, tops.
And in this day and age, is a *portable* device without an internet connection (Wifi or 3G) REALLY be a multi media device?
At this point, the way forward for Cowon is to make a MID or a smart phone, otherwise, even in their home Asian market, they'll quickly go the way of Creative---irrelevancy.
$300 is over-priced. I just picked up a Viewsonic VPD-400 for $79 from COMPUSA (online). Now, that is some cheap thrills - 720p, micro SDHC support and h.264 playback.
Cowon - A cross between "Come on" and "Don't have a cow"
I'm on my second Cowon D2. Frankly, you can pry it from my cold, dead hands, etc etc. This is pretty sexy, but I have to echo what some others have said: Android + wifi (and a friggin SD Card slot.. I don't care if it's microSD, just give me an option for expansion!) and Cowon would finally get me to upgrade. And please make it easy to hack/upgrade so we can get custom ROMs/Themes. I like the way Cowon is going, but still not enough. :/
@charlieangel
"8/16/32GB of internal storage, an SDHC expansion slot...."
No wifi,and no web browser? Seriously! We are not in 2005 anymore.
I'd like to know what's so different about Korean and engadget blogger digits that make resistive touch such a problem for one and, seemingly, not for the other.
Resistive -> "press"
Capacitive -> "touch"
I really love Cowon's new packaging. It is so strange and yet enjoyable. On the other hand, this is also from the same company that makes this product:
http://shop.cowon.com/goods_detail.php?goodsIdx=1071
@John W Harding
That's funny, I'd never seen that speaker before. But, I would point more to this product:
http://www.cowonglobal.com/product_wide/product_Q5W_feature.php
Cowon dumped this POS on America, then abandoned it. I'm one of the suckers who shelled out almost $500 for this, and I will never buy another Cowon product again.
The battery never got nearly what they rated it at, and today barely gets 1/2 hour of audio playback. The WIFI is awful - gotta be just about 10 feet from my router to get a connection. It has WinCE5.0, but a highly customized WinCE5.0, and most third party CE programs don't work on it, those that do often have limited working functionality.
About one year after bringing it to America, they just stopped updating the firmware or programs (the korean version kept getting updates for over a year longer), and if you contacted them, they more or less told you they'd accepted that it was garbage, and weren't going to waste anymore resources on it (but thanks for the $500!)
Today, I use it only for the GPS, since the battery won't last without pluggin in. But even the GPS program sucks - it keeps routing me off highways, only to have me turn right back on them again - literally at the same on ramp, at every off ramp.
I wonder if they fixed the lack of sound adjustments when watching music videos that the O2 had.
lord vader has spoken.
no WIFI = FAIL
The reviewers said they tested with various Klipsch earphones.
I have a Cowon V5 HD 32 gig and I use a Klipsch Image S4i.
For me the sound is attenuated towards the bass and the high-freq.
I'm not sure if it's the impedance that is causing the problem.
Can you guys guide me as to how to get the best sound out of the PMP ?
It'll be great if reviewers could reply to this as well. Since you guys tested with Klipsch, you'd be able to give me right driections.
Kindly help...