Oh, don't act surprised. As is the norm with these things, Dish Network has filed a countersuit against DirecTV. Last month, the latter company filed suit, claiming Dish's "Why Pay More" ads were false and misleading. The countersuit, unsurprisingly, is also false and misleading advertising -- in this instance, the claim "nothing comes close to the reliability and quality of DirecTV." Dish asserts its signal reliability is exactly the same, 99.9 percent. Better strap yourself in, it's gonna be a long and bumpy ride through the court system.