Sony's Dash gains a battery, not yet Justin Bieber approved
Oh, Sony Dash, your journey isn't over quite yet. Somehow Sir Howard forgot to mention this one on stage at Sony's CES presser, but the price of the current 7-inch Dash isn't just being dropped to $149, but there will soon be a new Dash with an integrated battery on the market. That's certainly a very welcome addition considering we didn't exactly love having the first one chained to an outlet. Other than the removable battery the "new" Dash seems to run the same Chumby-infused software, but it appears to have a slightly different design. The new battery-powered Dash will be available in orange, brown, and blue, while a version sans battery will only be decorated in a black hue. No word on pricing, but it will be available this summer. Now all we need now is to see it featured in a Justin Bieber video...
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SONY STRENGTHENS DASH LINEUP AT CES 2011
Introduces new model with rechargeable battery; reduces current Dash pricing
LAS VEGAS (CES Booth #14200), Jan. 5, 2011– Expanding upon its ability to deliver personalized, real-time information throughout the home, Sony today announced the introduction of two new Dash products, including a new portable, battery-powered model. Each will be available this summer.
The current Dash model, with many new features and services added since its launch last April, will continue to be sold nationwide and now priced at about $149.
Featuring a 7-inch color touch screen, Sony Dash products utilize a wireless Internet connection to deliver real-time bits of information from the Internet. Fully customizable, Dash allows users to create their own personal playlist from over 1,000 free apps to enjoy in the kitchen, bedroom, office, or any other room in the home.
"Transportability was the next logical step in the evolution of our Sony Dash product line," said Brennan Mullin, senior vice president of Sony's personal imaging and audio business. "With a battery, consumers have the freedom to bring Dash from room to room in their home, experiencing the benefits of glanceable, real-time tidbits of information in new and exciting ways."
Each of Sony's new Dash products utilize content from chumby industries, inc to provide access to over 1,000 free apps, including Facebook™, news, sports, webcams and more. Further, both models display up-to-date weather forecasts from AccuWeather™ and include the SHOUTcast™ Radio Directory, which features over 40,000 radio stations from around the world.
These versatile new Dash models can be activated and customized in minutes, without using a PC. Out of box setup is now quicker and easier than ever.
For those that would like to enjoy the latest photos of friends and family, popular photo sharing services like Photobucket™ and Sony's "Personal Space" application are easily accessible. Each new Dash also features a USB port for simple connection to external electronic devices or storage media, as well as a built-in speaker.
The new Sony Dash portable model will be offered in three colors including brown, slate blue, and orange. The second model, sans battery, will be offered in black.
Both models will be available this summer at www.sonystyle.com, Sony Style® retail stores and throughout the Sony Retailer Network nationwide. Pricing will be announced shortly.
Additionally, in order to provide consumers even greater options for customizing their Dash units, Sony will be supporting a Dash "App Development" promotion and contest for prospective app developers. More details coming soon.
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Editor's Note: News releases and digital images with captions are available at www.sony.com/news.
