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The ad game is all about targeting: demographics, locations, keywords -- and really, few companies are more equipped to target users than Google. In case you were worried that the search giant doesn't have enough information to harvest, a newly surfaced patent outlines the company's interesting utilizing environmental conditions, including things like temperature, humidity, sound, light or air composition, in order to serve up advertisements to devices. Of course, as with other interesting ad patents from the company, the fact that Google applied doesn't necessary mean we'll be seeing this specific technology rolling out any time soon -- or ever, for that matter.

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Google patent outlines ads targeted to 'environmental conditions'