Hasselblad cuts H4D prices by up to 23 percent, might let you afford rent

Hasselblad H4D

Hasselblad is typically known for everything but price cuts, and sometimes goes in the opposite direction. As such, we're more than a little caught off-guard by a round of price cuts on what's usually considered the definitive medium format camera line. The 'entry' H4D-31 has been cut down by as much as 23 percent; we're not sure we'd call it a steal at $11,995 without a lens, but it's now an option if you think even a Nikon D800's full-frame sensor is puny. Price slashes aren't reserved for the bargain models, either, as even the 200-megapixel, status symbol H4D-200MS shaves enough off the cost (now $35,995) to be a worth look for those sitting on the fence. You can get the full details at the source link, and you won't have to survive on ramen noodles for a year to shoot billboard-sized photos.