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Hasselblad cuts H4D prices by up to 23 percent, might let you afford rent

Jon Fingas , @jonfingas

Hasselblad is typically known for everything but price cuts, and sometimes goes in the opposite direction. As such, we're more than a little caught off-guard by a round of price cuts on what's usually considered the definitive medium format camera line. The 'entry' H4D-31 has been cut down by as much as 23 percent; we're not sure we'd call it a steal at $11,995 without a lens, but it's now an option if you think even a Nikon D800's full-frame sensor is puny. Price slashes aren't reserved for the bargain models, either, as even the 200-megapixel, status symbol H4D-200MS shaves enough off the cost (now $35,995) to be a worth look for those sitting on the fence. You can get the full details at the source link, and you won't have to survive on ramen noodles for a year to shoot billboard-sized photos.

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