Pentax makes K-30 official with weatherproofing and 1080p video

Pentax didn't wait long after a rather conspicuous leak to make the details official: welcome the K-30, the company's spiritual successor to the long-serving K-r. The camera makes its biggest numerical jump in sensor size, from 12.4 megapixels to 16, but you're primarily shelling out for a much tougher body that's both resistant to rain as well as to dust and temperature extremes; one of the cheapest cameras to do so, if you go by Pentax's word. We're slightly down on the light sensitivity being unchanged from three years ago at ISO 100 to 25,600, though you can now shoot video at a much higher 1080p at 30 frames per second -- and that French catalog was wrong about a drop in burst speeds, which still top out at a healthy 6 fps. Should you be committed to the K-mount ways, stores will have the K-30 in July at $850 body-only and $900 for an 18-55mm kit. While you're in the shop, there will also be a new 50mm f/1.8 prime lens to pick up for $250.

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Pentax K-30

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PENTAX Introduces New K-30 Digital SLR Camera

Featuring weather resistant capabilities, new mid-level DSLR is the perfect creative companion for active travel and outdoor photographers

Denver, CO (May 21, 2012) - PENTAX RICOH IMAGING AMERICAS CORPORATION today announces the introduction of its new weather and dust resistant digital SLR camera - the PENTAX K-30. Ideal for photographers with active outdoor lifestyles, the new PENTAX K-30 combines a compact, lightweight body with many advanced features found only in higher end DSLR camera models, such as a weather, dust and cold resistant body, a glass prism optical finder with 100% field of view, state-of-the-art autofocusing, and full HD video recording capabilities.

"No detail was overlooked when designing the dynamic new K-30 to be weather resistant," explains John Carlson, Sr. Manager of Sales and Marketing, PENTAX. "Every seam, every button, every hinge has been weather sealed for adventure-proof creative photography. Whether enjoying outdoor activities such as hiking in the Rocky Mountains or on vacation cruising along on the Maid of the Mist at Niagara Falls, photographers can stop worrying about weather conditions and start focusing on capturing the perfect shot."

In addition to its versatile weather-proof capabilities, the new K-30 offers features including high-speed burst shooting at a maximum speed of six images per second, a high-speed shutter unit with a top speed of 1/6000 second, and convenient dual electronic dials for quick, fingertip access to exposure control and several Auto Picture and scene modes. Coupled with an ergonomic grip that provides firm, comfortable control of the camera, and a sporty, functional design, the K-30 assures dependable, flawless performance in the field. The new K-30 is available in three body colors: Crystal White and Crystal Blue, with brilliant, glossy finishes reminiscent of the finish of an exclusive sports car; and Black, for a traditional SLR look. It is also compatible with all PENTAX K-mount lenses.

The new PENTAX K-30 will be available at retail outlets nationwide and online in July 2012 with a suggested retail price of $849.95 for body only, and $899.95 for the kit including the DA L 18-55mm zoom lens.

PENTAX Introduces smc DA 50mm f/1.8 Medium-Telephoto Lens

Compact, lightweight autofocus lens designed exclusively for PENTAX K-Mount interchangeable-lens digital cameras

Denver, CO (May 21, 2012) - PENTAX RICOH IMAGING AMERICAS CORPORATION today announces the introduction of its new smc PENTAX-DA 50mm f/1.8 medium-telephoto autofocus lens, which is designed exclusively for use with the company's K-mount interchangeable-lens (ILC) digital cameras. Thanks to state-of-the-art optical design technology from PENTAX, the lens' image coverage is optimized for PENTAX K-mount ILC cameras to deliver sharp, clear images from edge to edge. With a sleek, modern look and a lightweight body, the new PENTAX-DA 50mm f/1.8 lens was designed with versatility and flexibility in mind and is ideal for photographers of varying levels, from amateurs to professionals.

The PENTAX-DA 50mm f/1.8 lens will be available July 2012 with a retail price of $249.95.