Google's Senior Vice President of Chrome & Apps Sundar Pichai confirmed to the crowd back at D10 that Chrome browser use was soaring -- particularly in the consumer space -- and StatCounter's latest data most definitely backs that up. The newest report, ending July 2012, shows the Chrome creeping up to 33.8 percent worldwide from 32.8 percent in June. Internet Explorer is sitting at 32 percent, while Firefox is seen slipping a bit to 23.7 percent; meanwhile, Apple's Safari picks up the Participation Award with 7.1 percent. As The Next Web points out, it's also worth nothing that Chrome is doing particularly well in Europe, South America and Asia, while IE is still charging in the UK, US and Down Under. Granted, StatCounter is hardly the end-all when it comes to browser usage; that said, it's definitely useful to get a general idea of which browsers are moving in which direction, and it's certainly astonishing to see a piece of software that didn't exist four years ago already claiming such a significant piece of the pie.