Apple announces presumed iPhone 5 launch event for September 12th

Apple has just invited members of the press to attend a San Francisco-based product launch event on September 12th, where the next generation iPhone is expected to be officially unveiled. As rumored, it seems as if the company's prior iPod-focused fall events may be split off into two. It's been reported that an October event may follow this one, with a miniaturized 7-inch iPad on the docket for that. This event, however, seems a lock for the iPhone 5 -- or "new iPhone," or whatever it ends up being coined -- and while CEO Tim Cook confessed at D10 that it would be doubling down on secrecy, leakers seem to have doubled down on tipping the world off on what's to come. The keynote kicks off at 10AM PT in SF, and you can bet we'll be there covering every second of it live. Didn't have any "lunch" plans for 9/12? Looks like you do now.

September 12, 2012 10:00 AM PDT