Twitter nabs former Google media ad sales chief to push TV and movie expansion

Considering how many people use Twitter to channel their inner Mike Nelson, it's no surprise to see the social network pushing to cozy up to Hollywood. That's why the company has poached Jennifer Prince, formerly Google's head of entertainment ad sales, to pimp Twitter out as a "social soundtrack" for TV and movies. According to Variety, Prince will spend the first two weeks in the job meeting with cigar-chomping moguls, although Twitter has denied that it's also getting into the original content business. Just imagine, all of this effort to make sure you can mock Simon Cowell during The X Factor.

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Twitter nabs former Google media ad sales chief to push TV and movie expansion