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PC industry unites to convince you that it's still relevant

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It's no secret that the PC industry is hurting. Sales are down, in no small part because the PC itself isn't as important as it used to be -- why get a basic computer when your phone is frequently good enough? However, that isn't stopping some heavyweights in the field from making a bid for relevancy. Recode understands that Dell, HP, Intel, Lenovo and Microsoft are uniting for a "PC Does What?" ad campaign that shows what newer computers can do. It'll reportedly run in China and the US, and it'll likely include a "sizable" marketing blitz. Don't be shocked if you see ads plastered all over the web and TV.

There have been general PCs-are-great ads before. Just look at Microsoft's "I'm a PC" pitch from 2008 if you need proof. However, this would mark the first time that several of these companies (including direct rivals) have banded together. The unity would represent a tacit admission that the PC market has diminished -- it wouldn't otherwise need a boost to its public image, would it? It's hard to say if the campaign will be effective, but the promos won't hurt when there's a wave of interesting new PCs arriving at the same time.

[Image credit: Simon Dawson/Bloomberg via Getty Images]

Source: Recode
In this article: ads, advertising, computer, dell, hp, intel, lenovo, microsoft, pc
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