Fender's Mod Shop lets you customize a new guitar on the web
It's like Moto Maker or Nike iD, but for 6-strings and basses.
Typically, ordering a custom guitar not only means spending more money, but it usually means an extended wait as well. Fender has a solution for both of those issues, taking a cue from the likes Motorola and other companies that have offered customers the ability to tweak the design of a product or device before ordering. With the Mod Shop, Fender will let you put the finishing touches on a Stratocaster, Telecaster, Precision Bass or Jazz Bass so that the instrument matches your sense of style exactly.
Once you select the model you want to customize, you're able to select the orientation, body color/finish, fingerboard, pickups, pickguard, tuners, bridge and hardware color before handing over the funds. Of course, pricing starts at $1,650-$1,800 and varies depending on the level tweaking you do and just how much the selected materials cost. You're free to fiddle around as much as you like, with the ability to take a snapshot when you get to something you might want to buy. This gives you a reference to come back to later on if you still want to make further changes.
All of the usual sharing tools are there too, so you can let your friends weigh in before emptying your savings account. You can also post a design to Fender's own gallery for other aspiring designers to ogle. The best part? Fender promises you'll be playing your custom creation in a month, no matter how many changes you make to the instrument The Mod Shop is live now on desktop and mobile, so go on and design the axe of your dreams.
