Independent games are a cornerstone of Sony's PlayStation 4 messaging, and a contributing factor to the system's blockbuster success. They are not for Nintendo -- neither for the Wii U, nor the 3DS. An unsurprising strategy given the Japanese company's reliance on Mario and Zelda, its familiar, first-party franchises. And yet, independent games have had a presence on the company's digital software channel, the eShop, for almost a decade. Only now, they're more noticeable. "We've been supporting Indie content and self-publishing for a really long time," says Damon Baker, senior manager of licensing at Nintendo. "I mean, [going] back to the WiiWare, DSiWare days. But I think that it's just a more visible community because there's so much talent that's coming out of it; there's so much coverage for it that it just makes it naturally higher profile."