CharlesBellfield
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Capcom on Lost Planet, marketing, community
Charles Bellfield, Vice President of Marketing at Capcom, USA recently sat down with Gamasutra to discuss Capcom's recent changes in marketing strategy, and its overall direction for the future. Speaking specifically about Lost Planet, Bellfield notes that Capcom's marketing strategy was to involve the community from the beginning. In particular, several changes were made to Lost Planet after Capcom received feedback about the two Lost Planet demos that were available on Marketplace. Further adding to the Lost Planet community, Capcom made fansite kits available, even naming the three best Lost Planet fansites and including them in the manual of the game. Bellfield notes the important distinction between fostering community and falsely creating one (in reference to the "All I want for Christmas is a PSP" fiasco). We have to hand it to Capcom, they did a good job marketing Lost Planet and keeping the online community informed. Overall, the interview is a good read, especially for those interested in the business side of the game industry. Hit the "read" link for more.
Capcom wants happier PS3 news!
After the success of the mediocre hack n' slash fairly recently released Dead Rising and the supposed lackluster showing of Devil May Cry 4 at TGS (what a pack o' lies! Rebuttal still holds), Capcom has had enough of this negative Sony media (chances are they don't read PS3Fanboy, which they should... it's awesome). USA marketing VP Charles Bellfield, according to NextGen, "had some comments about the bad press that the PS3 has endured as of late, saying that Sony's console shouldn't be underestimated--during the interview he almost seemed giddy about the technical prowess of the PS3."Now, the interview is long and informative... most of the questions revolve around the loss of Clover Studios, but we'll skip those and focus on the Sony-specific issues. Not because the loss isn't important, but we're not focusing on it for now. So what does Bellfield say about the negative press? "I would like more positive angles of PS3 to be portrayed within the media than what's going on at the moment. It has a huge potential; firstly as the PlayStation brand and it's got great technical capabilities. I see it every day through our content-and I would like that positive story about it to be out there." Come on, Bellfield! We're hyping up your DMC4 like nobody's business! The positive stories are out there... it seems that even bigwigs in the gaming world are starting to roll their eyes at the overwhelming bias against Sony.
