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Bose appoints its first female CEO
Bose names Lila Snyder as CEO, making her one of tech's few female CEOs.
NASA names its DC headquarters after its first Black female engineer
From this point forward, NASA’s Washington DC headquarters will be known as the Mary W. Jackson NASA Headquarters, named after the agency’s first Black female engineer.
UN study finds female voice assistants reinforce harmful stereotypes
For the record, the appropriate response to being called a slut isn't, "I'd blush if I could." But that's what Siri is programmed to say. According to a report by the United Nations, the fact that most voice assistant are gendered as young women is reinforcing harmful stereotypes that women are docile and eager to please, even when they're called lewd names.
Study: Women are abused every 30 seconds on Twitter
Earlier this year Amnesty International released a report discussing what many of Twitter's female users already know: the social network is not always a great place to be if you're a woman. Now, a new study reveals the hard statistics on just how toxic the situation is. According to the report by Amnesty International and global AI software company Element AI, female journalists and politicians were abused every 30 seconds on Twitter in 2017.
Science confirms what we already know: It's all in the hips
To find out what people think of lady dancing, you don't need to head to the club. Instead, researchers in the UK outfitted female dancers with motion capture rigs, much like the ones that bring digital movie characters like Gollum or Jar Jar Binks to life. According to science, then, women who swing their hips while moving their legs and thighs independently are rated high on attractiveness.
Google's emoji for working women get thumbs up from Unicode
Back in May, Google proposed a set of emoji that would offer options that depict careers of professional women with a range of races and ethnicities. Today, the company announced that Unicode, the organization that (among other things) handles the decisions for all things emjoi, agreed to 11 new professional options that showcase a range of jobs for both men and women. And yes, they'll be available in all of the existing skin tones. This means that the group adds more than 100 new emoji to the existing Unicode library.
Sales skyrocketed after 'Rust' added female character models
When Rust creator Garry Newman introduced female character models to the open world survival game, he said the idea was rooted in a social experiment: He wanted to see if lady characters would be attacked more or less because players might perceive them as being weak or vulnerable, respectively. What actually happened caught him off guard. Despite internet rage about gender being randomly -- and permanently -- assigned to Steam usernames, it's actually increased the amount of players.
Tim Cook says diversity is the future of Apple
Tim Cook has pledged that Apple's future won't be as white and male as it has been in the company's past. The CEO sat down with Mashable in advance of the WWDC keynote to say that diversity is the "future of our company." It's not just hand-wringing that has prompted his attitude, since he believes that "the most diverse group will produce the best product." The executive has added that the tech community needs to work a lot harder to show women that the industry is "cool" and "how much fun it can be."
SheTaxi's Uber-for-women service launches in NYC later this month
As sad as it is to admit it, there are a lot of creeps in this world, which is why we wouldn't blame anyone for feeling nervous about getting a late night taxi. That's why a new startup is launching SheRides in NYC and SheTaxi in Westchester County and Long Island, an app-based car service for women that only employs female drivers. In the same way that Lyft operators adorn their hoods with a hot pink mustache, SheRides drivers will wear a pink scarf to identify themselves to passengers. The app will ask a user if they're female, or if there's a woman in their group, and if not, they'll be directed to another app-based car service.
Report: No playable females, four weapon styles at Deep Down launch
The dungeons of Capcom's Deep Down may as well have a sign above them reading "No girls allowed." According to a DualShockers translation of a Niconico livestream presentation of the game, Deep Down will not feature playable female characters. It's not clear why this would be the case, but DualShockers claims it has something to do with the game's story. Additional details were also revealed during the stream, such as how the game's difficulty will be fixed, though changes can be made server-side by Capcom if necessary. DualShocker's translation also claims that Deep Down will only have four weapon styles available at launch, with more to be added in later. Three weapon styles have been revealed thus far: sword and shield, spear and greatsword. Wait ... you don't think ... no playable female characters plus one more weapon style to be revealed ... what if a female character is the fourth weapon? Hey, it's happened before. [Image: Capcom]
Prime World defies gender stereotypes in latest update
In a stunning twist of irony, Prime World is now challenging gender stereotypes by adding effieminate males and burly females for the upcoming NA and EU release. Producer Marc Singer commented on the new customization options: "We want to give a lot of skin options that are not just hairdos and color changes. We want to completely shift them from one spectrum to the other. We want effeminate males and we want burly, bulky females. We want animal-style stuff and old women and young kids." Singer said that this was part of a game-wide effort to combat tired portrayals of sexy girls: "A lot of games nowadays are very over-sexualised or male-centric when it comes to character pools. When you have over-sexualised characters, when you have male-centric hero pools, that's not something that the Russians are concerned about, because culturally for them, it's not a big deal. And even in parts of Europe, it's not a big deal either. But in the US, it's a very big deal." This change is ironic because the MOBA is perhaps best-known for originally forcing gamers to play their gender and incorporating gender-specific abilities and buffs, including a team-wide defensive buff if a female was part of the squad. Nival later decided to (mostly) remove these features for the NA/EU release, although gender locking is still part of the experience.
Prime World devs tackle gender issues, hero prices
The folks over at Nival have posted a quick dev diary that addresses some of the biggest player concerns with its still-in-beta MOBA, Prime World. The studio wants players to know that matchmaking is being refined, an EU server should solve European lag issues, a report system is on the way, and hero prices are under review (though the team seems generally happy with them). Perhaps the most interesting tidbit is Nival's decision to nix all gender features from the game. Prime World has been the subject of some controversy due to its treatment of gender; male and female characters have different abilities that operate in relation to their gender and the gender of other heroes, and player hero choice is determined by the gender established either on the player's Facebook page or Prime World account. Nival explained that the decision to remove gender-specific features will soon be discussed in greater detail in a separate post. [Thanks to Dengar for the tip!]
Female fighters Ronda Rousey and Miesha Tate announced for EA Sports UFC [Update]
EA Sports announced that female fighters Ronda Rousey and Miesha Tate will be included in EA Sports UFC's roster. This is the first time the UFC series has included women, and comes just months after the women's bantamweight division was first added to the UFC's real-life arena. Rousey was the first woman to sign with the company in November 2012. EA Sports UFC will launch in Spring 2014 for Xbox One and PS4, and is in development by EA Canada's Fight Night team. The game will run on EA Sports' next-gen Ignite Engine. Update: EA tells Joystiq that "in order to remain authentic to the sport, female fighters will not be able to fight male fighters" in EA Sports UFC and that more female fighters will be announced closer to the game's launch.
AC4 director: Another leading lady 'wouldn't be surprising' in the future
The Assassin's Creed team at Ubisoft never imagined placing a woman in the lead role during the era of the Kenways, which spans Assassin's Creed 3 and Black Flag, director Ashraf Ismail told IGN."Really early on, we decided to tell the story of the Kenways," Ismail said. "So we already had in place the idea to tell Edward, Haytham and Connor. This was actually years ago, we had this." He continued, "We actually never thought, 'Could this be a woman?'"Historically, there weren't many famous female pirates, Ismail said, and he didn't want players to fixate on that detail. Still, there's a lot of history between pirates and now, and Assassin's Creed may explore a leading lady in another, main game. The lead character of Assassin's Creed 3: Liberation for Vita was a woman, and that story fed into directly the prime Assassin's Creed 3 narrative. Ubisoft may continue this trend with future games."I would say it wouldn't be surprising to see a female assassin coming up in a mainline Assassin's Creed," Ismail said. "But for us, for AC4, it was always Edward."If choosing the gender of protagonists was a business decision, it would fall to Ubisoft's brand team, and Ismail said he didn't know what they were cooking up for the "next few games.""But the concept of a female assassin, I can tell you it's not a no-no; it's not something we're trying to avoid at all."Epic Games art director Chris Perna, recently sounded off about selling a female protagonist, saying "it's tough to justify something like that," at least from a business standpoint.
Gears of War art director: 'It's tough to justify' a female lead character
In a macho, Power Thirst-inspired market, it's difficult to sell a game with a female protagonist, Epic Games art director Chris Perna tells OXM."If you look at what sells, it's tough to justify something like that," Perna says.Epic's Gears of War series features supporting female characters that Perna describes as "butch," rather than a stereotypical portrayal of feminine beauty in an action game."You see the implants and the blonde hair and pants and you roll your eyes – it's almost like the game geek's idealization of what a woman should be. I think because we didn't go that route we have more believability." Perna continues, "They're still feminine. Anya in Gears 3 comes across as being very feminine, and I think it works."Perna says player feedback supports his theory, in the form of female players dressing up as Gears of War characters at conventions and shows."They feel empowered," he says. "They put on that armor and they walk around with these massive weapons and I think they get a kick out of it – I get a kick out of seeing it. From what we've heard, when they play the game they feel empowered and they feel good. Some of the feedback I've heard from women that I talk to is that if we'd made these women more feminine and more stereotypical it wouldn't have been so nice."
What women want: Fujitsu's Floral Kiss Ultrabook with pre-installed horoscope app
Fujitsu has just revealed its Windows 8 lineup for the Japanese market, and top billing goes to the new "Floral Kiss" Ultrabook, which the manufacturer claims was built "under the direction" of its female employees in order to entice an equally female audience. At heart, it's just a regular Core i5 notebook with a 500GB hard drive, but the womanliness is all in the presentation. There are subtle color schemes like "feminine pink" and "luxury brown" to choose from and every laptop comes with pre-installed Windows 8 apps including a digital scrapbook for collecting website bookmarks, a diary and a daily horoscope checker. This almost oppressively enticing bundle will hit stores on November 2nd, with some sort of premium designer version arriving a few weeks later. As for the exact price, that'll be determined by retailers in Japan and by how good your husband is at haggling.
DOA5 lead: Japanese view of women in games 'not going to change'
The Dead or Alive franchise is notorious for its blatant emphasis on sexy female fighters in tiny, physics-defying outfits – in the western world, at least. In Japan, this form of female representation is "common sense," Team Ninja's Yosuke Hayashi tells MCV."With the representation of female characters in the Dead or Alive franchise, we've always wanted to make the girls look as attractive as possible, and that's something that's not going to change for us at all," Hayashi says. "We are a Japanese developer, and we're making the female characters with our common sense and our creative sense. When you take that to countries outside of Japan, it tends to be very misinterpreted in some cases, people considering it sexist or derogatory, etc."In February, Hayashi said Team Ninja would attempt to shift focus in Dead or Alive 5 away from sex and violence, heading instead in "a direction that contains emotional experiences that can move players." It's entirely possible that Hayashi was pandering to western sensibilities with that statement, but it's also possible he plans to combine deep, emotional experiences with sex-infused character models. There's nothing immoral in making beautiful things, as Hayashi sees it."For us, within our culture, we're showing women like that, and we're trying to make them look attractive," he says. "We can't help if other cultures in other countries around the globe think that it's a bad representation. Within our nationality and within our national borders, we obviously have morals that we create our female characters from, but within our Japanese sensibilities, we've made those characters the way they are and we're not going to stop doing that."
The Summoner's Guidebook: Is League of Legends sexist?
The portrayal of female characters is a popular topic on the League of Legends official forums. People are very enthusiastic about their opinions of the League's female champions, most of whom are drawn to emphasize their sex appeal. Rather than focus on that, though, I'd like to home in on whether the League is an equal-opportunity workplace. Are women fairly represented in all roles, or is there a gender bias? This week, we'll look at the various roles that can be played in both gametypes and ask the important question: Are men and women fairly represented?
Prime World charges women less to play, 'protects' them in mixed groups [Updated]
It's ladies night at Prime World, and drinks are on the house. The upcoming MOBA is offering unique incentives to rope in real-world women to play, including discounted heroes and special buffs if girls team up with guys. The game is connected to players' Facebook accounts, so women looking for special treatment need to actually be a member of that gender. Nival's Creative Producer Larisa Nuretdinova hopes this will expand Prime World's potential audience: "The idea is to introduce the MOBA genre not only to hardcore players who already love it, but to their friends who might be more casual, and of course to their sisters and girlfriends who may not be as hardcore." To encourage both sexes to group up together, Nival has devised a special defensive buff that is only activated when a woman playing a female character is part of the team. According to Prime World's About page, "this bonus helps encourage beginning female players, who feel more helpful when fighting in a mixed group." Prime World offers six heroes for free, three of each gender; additional heroes can be purchased with actual money. It's here, too, that real-world women have an advantage, as Nival is offering a discount for the ladies who go shopping in the game. [Update: Kotaku reports that Nival later clarified that it is offering discounts for both genders purchasing the same gendered character.]
Female-only Queens Blade launches website, pubescent fantasies
Do you ever complain that video game females are too chastely attired, even when heading into major combat? Is TERA's feminine armor covering up completely unnecessary square inches of real estate? Then you're not only someone whom we'd probably inch away from in an elevator but the target audience for Queens Blade, an upcoming MMO that features six all-female classes -- and little female clothing. One of the game's spotlight features is the ability for characters to transform into super-powerful versions via the Maximizing System. It both lifts and separates, we're told. Actually, the transformed versions of the characters are giant, hulking suits of armor with nasty weapons. Queens Blade now has a teaser site available with loads of information, pictures, and videos of the game. There's an option to view the site in either its native Korean or in English. If you're interested -- and we're not judging here -- stay tuned as the game is slated to head into closed beta testing earlier next year. The official trailer after the cut gives a good glimpse into this colorful post-apocalyptic landscape and the women set out to tame it.
