HarrisPoll
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Samsung's US reputation plummets after Note 7 mess
In 2015, Harris Poll ranked Samsung third in its US Reputation Quotient report, ahead of Apple, and rated it number seven last year. Thanks to the recall and eventual withdrawal of its exploding Galaxy Note 7 smartphone and arrest of CEO-in-waiting Lee Jae-yong, however, the company has tumbled to number 49. The poll, conducted between November 28th and December 16th, 2016, queried 30,519 US adults on areas like social responsibility, products & services and workplace environment.
Apple wins Harris Interactive Brand of the Year in three categories
Market research firm Harris Interactive, which annually measures the public perception of corporate brands in various ways, has awarded Apple repeat Brand of the Year in three categories in the Harris Poll EquiTrend ranking for 2013. Apple ranked highest in the computer, tablet and mobile phone categories. The study, which surveyed 38,500+ Americans representing the average American consumer aged 15 and over, covering 1,511 brands, seeks to determine the strongest brands based on familiarity, quality and purchase consideration. Apple's Mac, iPad and iPhone came up tops in the computer, tablet and mobile phone categories respectively, beating the likes of HP, Dell, Sony, Amazon, Samsung, HTC and Google. In February, Harris Interactive announced that Apple was considered to have the best image of any American company in 2012. So far, Apple seems to be doing very well in this regard for 2013. For more details head on over to PRNewswire. For the full list of EquiTrend rankings click here. [Via The Loop]
Apple tops Harris poll with record high
Harris Interactive takes an annual public opinion poll on corporate brands, determining which companies have the best -- and worst -- reputations in the eyes of the public. This year, Apple jumped to the top of the heap and is considered to have the best image of any American company. Just last year, Apple was in the fifth place position, but the death of Steve Jobs, the incredible profitability of the company, and its improving environmental record all combined to put it in first place for 2012. In second through fifth position this year were Google, Coca-Cola, Amazon.com, and Kraft Foods. The poll queried 12,961 people online during December, with the respondents evaluating companies based on leadership, financial performance, workplace environment, social responsibility, emotional appeal, and the quality of products and services. Apple's quick action in terms of supplier responsibility to workers appears to be having a positive effect on the company's score as well. Apple scored a record 85.62 points out of 100. In case you were wondering where Microsoft ended up, the Redmond WA-based tech company was in ninth place.
Harris Poll concerning Blu-ray and HD DVD penetration is way off
We had a feeling something was up with the results of the recent Harris Poll and it looks like we had good reason. No one is trying to say that the folks that conducted the poll had a Red agenda or anything, it is just like Adams research puts it when talking about consumer polls in general, "you can't trust the average survey respondent to correctly identify the high-tech devices in their homes." You can say that again. The funny thing is that the results of the poll even look screwy when compared to the HD DVD Promotion group's numbers which reported that even after a few months following the format war, only 1 million stand-alone HD DVD players were sold. This is nowhere near the 10 million that it would take to make up 9 percent of the 111 million US households the poll reports. And in case you care, analysts project -- you know, the ones actually based on retail sales instead of a consumer survey -- that 14.8 percent of US households will have some way to play a Blu-ray Disc by the end of 2009, which is almost double what it was at the end of 2008.
Harris Poll results indicate little Blu-ray interest, even as HDTV sales go up
Just some more data for you HD fans to pore over, as The Harris Poll talked to a couple thousand people in April and came away with statistics it claims show interest in Blu-ray is still "lukewarm." We're a little less than convinced, especially after reading over the press release that uses HD DVD to refer both to the dead format and all high def media as a whole in the same sentence, while mentioning that its stats show sales of HD DVD players are up over their 2008 marks by the same amount that Blu-ray is (excluding the PS3). Once you've gotten over that shock, there's also interesting stats showing the number of people planning to switch to Blu-ray in the next year is down to 7%, from 9% last year. Grab the PDF at the read link for the full breakdown, but we're not sure you'll give the survey any more credence than we do (not much.)
