The original Asus Eee PC took on the challenging North American market for a small notebook PC and was so successful that it created a new wave of product that's turned the PC business upside down. And although Asus has since released over a dozen permutations of its original Eee PC notebook as well as several desktop models both with and without integrated monitors, its next big test will be a keyboard.

A top-slice reincarnation of the pioneering Commodore 64, the Eee Keyboard has a full complement of ports and can run Windows, but its two standout features are a 5" LCD that replaces the numeric keyboard and wireless high-definition output to a television. Much like the original Eee PC, it is unlikely that the Eee Keyboard would be anyone's primary PC. In fact, Asus's keyboard-footprint computer will have to overcome a number the same problems PCs and other information products like WebTV have had in the living room. But Asus may be hitting the market at a critical inflection point -- for a few reasons.

Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.
The Blu-ray Disc Association has positioned Toshiba joining its membership as the epilogue in the company's once pitched battle for high-definition disc domination. It could, however, merely be a new chapter in the broader story of home entertainment as it uses the players not only to fill some product-line gaps but takes advantage of their connectivity to move to a future beyond any disc standard.

Back when it was tending to its fresh format war wounds, Toshiba did not always see this potential. After it exited-- and effectively ended-- the HD DVD market, the March 3, 2008 edition of The Wall Street Journal ran an interview with Toshiba chief executive Atsutoshi Nishida that detailed ambitious plans for avoiding Blu-ray. On the low end, Toshiba would improve DVD playback to seek near-parity with Blu-ray quality at lower cost. That idea was productized in Toshiba's XDE DVD players and televisions. XDE was met with mixed reviews, however, and the plummeting prices of Blu-ray hardware last holiday season cut its viability short.

Flirting with connectivity on the high-end, Nishida noted that it was now possible to bridge PCs and televisions better, and that he wanted to put "even more energy" into video downloading. He may have been considering Toshiba's Qosmio multimedia powerhouse notebooks as an engine for driving high-definition content to the television. However, the long-lingering idea of bridging the PC and television, while indeed becoming easier technologically, still simply isn't worth the effort for most consumers. At CES 2009 as Sony, Sharp, Panasonic, Samsung, LG and Vizio showed off connected televisions, Toshiba didn't announce any broadband content partnerships for its premium Regza line of TVs.

Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

Much of the speculation around an "iPad" -- a rumored 10" Apple tablet -- has portrayed it as an Amazon Kindle-killer or a large-screen iPod touch, but there's a strong case that such a product could effectively serve as a replacement for – or a compelling complement to -- Apple's non-platform sleeper Apple TV.

Apple faces a dilemma in moving iPhone apps to a larger screen size or higher resolution. It must either scale them (ugly), ask developers to create a large-screen version (cumbersome), or run them in a window (which would beg some level of multitasking at least beyond what the iPhone OS does today). Not only that, but a 10" device is simply inconvenient for some of the iPhone's apps. Just try focusing on the road with a 10" navigation screen suctioned to your windshield.

The base version of Apple TV is 40 GB, just a bit over the 32 GB that has been offered on the iPod touch and iPhone. By the end of the year, a 64 GB flash product could be well within reach for a flash–based iPad. That would easily store many consumers' photo libraries and a Netflix queue's worth of movies. Rumors about the "Cocktail" music experience notwithstanding, the tablet would make an excellent platform for watching and displaying video and photos. a 10" screen would be a fine fit for 720p video and the small size would mask artifacts that could show up on the 50" television. But the iPad would be even more versatile than Apple TV.

Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

Google's incursions into software -- particularly in strategic markets for Microsoft, are like an Earth-bound asteroid. Observers see it coming for a long time, and fear its impact will be devastating when it finally arrives. So far, though, Google's major software forays have been anything but cataclysmic, and Microsoft hasn't even had to send Bruce Willis into space to stop them.

On one hand -- as I discussed in a recent Switched On column that argued why Android was not the right choice for netbooks -- the mobile operating system continues to have a lot of potential to reshape the smartphone OS competitive landscape. On the other hand, while Chrome is a fine browser, Microsoft, Apple and Mozilla all have their counterparts, and certainly Firefox and Safari at least give Google's browser a run for its money in terms of speed, privacy and user interface. Chrome's impact has been blunted because the PC is already an open platform.

Enter Chrome OS, which will be available on ARM and Intel processors. For the high-volume Intel PC market, Chrome OS will have to take on Windows, but Chrome OS is very different than other Windows competitors such as the Mac OS, Ubuntu or the OS/2 of yore, in that Google does not seem focused on creating platform-exclusive applications. In some ways, Chrome is more of a competitor to Silverlight than to Windows, as Silverlight is Microsoft's cross-platform application foundation. Of course, Windows is Microsoft's home field, and Chrome OS will be Google's.

Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology.

When the iPod touch swiped away the small display, aversion to WiFi and telltale scroll wheel of previous iPods. Microsoft was left with Zune models squarely targeted at Apple's state of an older art. This fall, though, Microsoft will close the features gap and, in some ways, leapfrog the iPod touch with the Zune HD, which takes advantage of the startling contrast of OLED screen technology and will be one of the first (and likely the most popular) portable HD radio receivers. But no DNA test is needed to see that the Zune HD is inspired by the iPod touch, with a single button below the screen, side-mounted volume controls, and a power button at the top.

Now that the Zune HD will have a hardware exterior that looks like a credible challenger to at least today's iPod touch, what about filling the flash memory in its interior? Here, Microsoft has a number of opportunities that could improve the Zune's standing if successful, or leave it in the iPod's shadow if not.

Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment.

In a year in which the OLPC foundation turned attention on its child-optimized OLPC stateside and Palm's backbone curved as it contracted Foleosis, an unlikely ultraportable rose to capture enthusiast praise.

Arriving late and at twice its original touted price of $199, the Asus Eee has succeeded in the muscle-driven PC market with modest screen size, processor, RAM and storage specifications and solid (but not outstanding) battery life. Its name and design philosophy take unabashed cues from Nintendo's Wii. And like its inspiration, it's been a budget-conscious blockbuster.

Reuters reports that Asus is now shipping 20,000 of the 2 lb. mobile computing quasi-appliances every month. The Taiwanese manufacturer has been so encouraged that it has raised its global forecast to five million Eees by the end of 2008 as it aims at becoming the fifth largest notebook PC company by 2010. Those are the kind of numbers that could make the top four take notice, setting off a frenzy of melodramatic pound-shedding to rival The Biggest Loser.

Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment.

Imagine a history in which broadcast television programming was not sent directly to television sets. Rather, it was sent to another, more expensive device in the home with a smaller screen. If you paid $40 per month, you could access at best only about 10 percent of the shows you really wanted. These shows were available on demand, but under ideal conditions needed a few minutes before you can start watching them. Furthermore, to watch them in the comfort of your living room, you had to rely on a slow, unreliable connection between the box and the TV set.

This bleak situation characterized the state of much broadband video at the debut of Vudu earlier this year. Vudu's $400 glossy black box sports a curvy perimeter that is a bit taller than an Apple TV. It delivers instant access to about 5,000 movies (with capacity for double that amount) using a slick and sophisticated combination of local caching and distributed computing. Rent or buy the movie and it starts playing. Vudu just introduced its first high-definition movies -- the Bourne movie trilogy, offering the high-definition media-free version of The Bourne Ultimatum for sale for the first time.

The physical version of that movie is available exclusively on HD-DVD, but with Vudu you don't have to worry about the alliances of studios or video rental chains. The company has struck deals with all major studios and the Vudu device is hundreds of dollars less than dual-format high-definition disc players from Samsung and LG Electronics. On the other hand, nearly all of its content is more of a quality match for the dirt-cheap and universally-supported standard DVD player today.

Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment.

Last week''s Switched On discussed some of the similarities and differences between Amazon's Kindle and the Sony Reader. Where the Kindle really sets itself apart, though, is more in the buying of books than reading them..

The sleek Sony reader costs $100 less than the Kindle and relies on PC software for book purchases.The model for the Sony Connect integrated software and bookstore was the pairing of the iPod and iTunes, a system that has worked so well for Apple's digital music players that the Cupertino-based company made it the basis for all media downloads with an inherently connected device, the iPhone. But just as Apple brought the sensibility of desktop software to cell phones, Amazon has brought its legacy of convenient online retail experience to bear on its reader.

As with its Web-based store, Amazon has stressed the value of a broad selection of content. This is critical in a device that features access to books (or commercial video), since consumers don't have easy and legal access to this content the way they did with CDs for the iPod. The Kindle store has about 90 percent of the New York Times' top 100 bestsellers, and over 90,000 titles in all. This dwarfs the selection available in Sony Connect bookstore. And the purchase process is as smooth as a paperback book cover. Amazon has been such an innovator in online commerce that Apple licensed its patent for one-click purchases on its Web-based store and in the iTunes store.

Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment.

Naming a product "Kindle" might be a bit unusual for a company named after a giant waterway. Did Amazon have visions of Fahrenheit 451 for its electronic book reader? Perhaps, at $399, the product is aimed at those who have the kind of paper to burn that is legal tender for all debts, public or private and not involving iPhones.

Regardless, Kindle is far from the epilogue for paper-based books and won't materially alter the course of Amazon's river of reading revenue for some time. On the other hand, the grapheme-strewn box of Kindle notes the word can also mean to "inspire" or "stir up." And the oddly-shaped tablet's wireless commerce capabilities herald big changes for several related industries.

Kindle, as Sony recording artist and pop chart fugitive Billy Joel might have said in 1989, didn't start the fire. Amazon has become the second player to enter the embryonic electronic ink-based book reader market in the U.S. after Sony's introduction of its Switchie award-winning Reader. Both products offer excellent readability using electronic ink display technology and are tied to stores controlled by their manufacturers.

Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment.

For nearly as long as the Internet has had value to average consumers, companies have sought ways to deliver its infotainment more conveniently. Early efforts such as WebTV, the hackable Netpliance i-Opener, and the MSN Internet Companion suffered from slow dial-up access and unsavory subscription plans. Portable wireless efforts using inexpensive distribution networks such as the paging network (Ambient Dashbard) or FM radio (MSN Direct watches) have struggled with information presentation interfaces and breadth of content.

While most of these devices have been marketplace failures, the quest clearly continues. Much of the attention yesterday around Android and the unveiling of the Open Handset Alliance revolves around getting a better Internet experience into the mobile phone, the clear payoff for Google.

Chumby, the open source, Wi-Fi-savvy, touch screen-enabled, accelerometer-equipped bit bag represented by what appears to be a mutant octopus, has been tossed onto this treacherous trail of Internet appliances. Chumby resembles a portable GPS device such as the TomTom Go or Garmin StreetPilot C330, but with a rear that hasn't been to the gym in a couple of years. Instead of displaying directions, Chumby can display Flash Lite widgets from scores of content providers. These include, for example, movies from FimCritic.com, weather updates from The Weather Channel, "news" from MTV, and even SAT vocabulary words from fear profiteer Kaplan.

Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment.

Continued from last week's Switched On.

The Chumby control panel is activated by pressing a subcutaneous button and provides options for manually browsing widgets and keeping one on the screen or switching among channels. Most widgets have limited configuration options but you can add multiple widgets to a channel to compensate for this. For example, one horoscope widget can be set to Libra while another is set to Aries. Currently, only one channel can be active at a time. However, it can be time-consuming to get to a particular widget, particularly if it's not in the active channel.

The control panel also includes a "Night" button" which puts Chumby on its lower brightness setting and turns the screen black except for a very faint clock. Chumby has a built-in dual alarm clock application and can play iPod playlists if the digital music player is connected to one of its two rear-mounted USB ports. This charges the iPod, unlike the line-in jacks of many "MP3-compatible" alarm clocks. Chumby would benefit from a way to specify certain widgets as favorites. Holding down its top-mounted button could bring up a thumbnail grid that would streamline the process.

Clearly, the value of Chumby is dependent on its content. The company offers the versatile widget player for $179; probably the closest comparable product is a midrange iPod dock with which it compares favorably in terms of value. Chumby also costs $120 less than Nabaztag, the Wi-Fi-enabled digital rabbit that features light patterns and moving ears..However, there's little on the network today that would be considered critical information and even the Chumby Web site concedes that there's nothing on the network that isn't accessible via a PC. Chumby Industries notes that it is still selling mostly to opt-in "insiders" and will expand its content offerings next year beyond today's slide shows while beefing up the content offerings.

Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment. This week's marks the column's third anniversary:
Entering the market with smaller dimensions and a lower price than television bridge products such as Apple TV and the Xbox 360, SanDisk's TakeTV is unconcerned with DHCP, WPA, SSIDs and several alphabetical dalliances of IEEE 802.11. In fact, it eschews any kind of direct home network connection, returning to that tried-and-trod transfer known as "sneakernet." Using portable physical media as a liaison between devices goes back at least to the early days of the floppy disk and was revived a few years ago by the USB flash drive.

Indeed, the latter is at a basic level the portable component of Take TV, a large, flat flash drive with four or eight gigabytes of SanDisk's trusted flash technology. The flash drive component docks into a video adapter that connects to TVs, but can take advantage only of an S-Video connection at best. When not connected to the television, it also snaps into its own minimalist remote crowned with an oversized Play button.

By design, using TakeTV is very similar to using a flash drive; simply drag and drop video files onto the flash drive component. TakeTV is a certified DivX device and also supports XVID and MPEG-4. Videos shot with a Flip Video camcorder played back perfectly. However, the popular Windows and Mac formats of WMV and H.264 are not yet supported; Apple's Leopard instructional video was not recognized.

Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment:

The better part of a trade show keynote and six months of anticipation preceded the iPhone's launch, but a casual post on Apple's Web site signaled its relaunch as a platform supported by third-party native applications. Apple's attempt to protect the security of a wireless network by encouraging Web 2.0-based applications taking advantage of Ajax technologies could not realistically mimic the capabilities provided by native applications, at least without some way to provide offline functionality using developing technologies such as Google Gears. Furthermore, there were a host of utilities that have evolved on other smartphones (such as system-wide search or alternative input methods) that were beyond the scope of such an approach.

So, come February, Apple will return to its PC heritage and extend its party to third parties. Developers get their iPhone. Users get their applications. And normally reticent bloggers emerge from their keyboards and podcasting microphones like woodland creatures after a storm, just a little more likely to share their timid opinions with the world. Unfortunately, the rationale of all iPhone hackers cannot be swept away as easily as a fingertip switches among open Web sites in the iPhone's Safari browser.

Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment:

Inventions and incentives have fueled the those using voice over IP to battle the imposing inertia of landline incumbents, as well as the cellphone's continued cannibalization of long distance. The list of disruptive newcomers is long: cable companies offer adapter boxes for analog phones; a variety of companies have extended Skype via solutions that are both tethered to the PC and that operate over WiFi networks; and recently, Ooma (which will be discussed more in a future column) has made the tempting offer of free domestic long distance for life with the purchase of its $400 Ooma hub, which delivers additional benefits such as web-based voicemail and the functionality of a second line without a second phone number.

Into this crowded field has jumped magicJack, the brainchild of Dan Barislow, who developed the "10-10-xxx" phone numbers that enabled consumers to bypass their long-distance carrier more than a decade before the first Skype icon emitted its ascending loading tone. About the size of a double-wide USB flash drive, magicJack has a standard phone jack on its back that allows you to plug in any standard touch-tone telephone handset from a leading-edge DECT phone to an old princess design.

Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment:

The iPod and iTunes haven't ostensibly suffered for (and have arguably gained from the) lack of a subscription music service. However, while such services have proven a tough sell to consumers at large, they have their benefits. One is the general liberation from the 30-second sample, a tiny prison of time that makes it difficult to engage in meaningful music discovery, the silver lining in the digital cloud that has been raining on the music industry for so many years.

In contrast to Rhapsody, Napster and Microsoft's Zune Pass, which offer several ways within their software for subscribers to hear full tracks in which they might be interested, Apple has recently turned "out of band" for music discovery. The high-profile announcement with Starbucks at the introduction of Apple's latest round of iPods brings the portable devices to where the free music is rather than vice versa. Among Apple's portable music players, the automatic track identification works only with the iPod touch and the iPhone. However, the flat-panel televisions in New York City Starbucks locations also note PCs and Macs as suitable (and prevalent) clients for purchasing music played at the popular coffee retailer.

An encouraging aspect of the collaboration between Starbucks and Apple is that the right company is making the brown product. However, one hot spot of trouble brewing in this Half-n-Half is that one can listen to the music only at a Starbucks location. This begs whether Apple would continue such a partnership when the iPhone finally gets access to 3G (perhaps to the scandalous exclusion of AT&T) or whether it or another device such as the iPod touch embrace WiMAX. But extending access to Starbucks' percolated playlists need not wait for such wireless advances. The two companies could enable access via a simple option in iTunes that would stream Starbucks' Hear Music XM station -- or an equivalent -- via any broadband connection.