Sharp's new AQUOS lineup eyes-on

Sharp posts


Ready for even more rumors about Windows Mobile 7 and Microsoft's mysterious "Pink" smartphone project? Good, cause we've got a few -- and the first is potentially huge. ZDNet's Mary Jo Foley says her best understanding of "Pink" is now that it's a Microsoft-branded phone running a custom UI on top of Windows Mobile 7, developed by what's left of the Danger team and targeted at the Sidekick market. Yep, Microsoft-branded -- as in, the exact thing Microsoft has been denying for ages now. What's more, Redmond wouldn't be letting third parties use this new UI -- Pink would be manufactured only by Sharp or Motorola, who've made Sidekicks in the past. It all makes sense, even if it does feel a bit like MS is knifing its partners in the back -- companies like HTC and Samsung have been equally aggressive in layering their own UIs like TouchFLO 3D and TouchWiz on top of WinMo, but it's another thing entirely to compete against Microsoft itself, especially now that AdWeek says Microsoft's selected an agency to develop a Pink ad campaign. Yeah, things are starting to get a little wild -- we haven't even mentioned the open questions of whether the Zune HD is running Tegra because it's based on Windows Mobile 7 Chassis 1, or whether Pink will launch on Verizon, or whether Zune will appear on other phones, or... you get the idea. Hey Microsoft -- you want to clear any of this up by shipping some products?

We just spent some time talking to Sharp's reps about that ITC ban on its LCD panels, and while they certainly didn't sound happy about the ruling, they made it clear that it shouldn't have too much of an effect on US consumers -- Aquos TVs and Sharp professional LCD displays currently on shelves are fine to be sold, and updated models have been hitting the channel as of last month. As you'd expect, the new displays have been re-engineered to workaround the Samsung patent in question, but here's where it gets confusing: the basic model numbers haven't changed. Instead, the new units have an "N" at the end, so a TV like the Aquos LC52-E77U will now be labeled LC52-E77UN. Sharp says the updated models have exactly the same specs as the outgoing ones, but we're waiting on a detailed list of spec changes -- or better, a side-by-side comparison -- so we can decide whether or not the HDTV equivalents of a pre-CBS Fender are floating around out there.






