asian-market
Latest
World of Tanks takes aim at southeast Asia
Wargaming.net might want to think seriously about changing its name to Worldgaming.net. The studio behind World of Warplanes announced today that it's bringing its World of Tanks MMO to southeast Asia. Wargaming has formed a partnership with SEA Gaming that will bring the World War II action title to gamers in Singapore, Malaysia, the Philippines, and Thailand. This isn't a simple port of the European or American client, either, as Wargaming.net says gamers in the region can expect full localization, a Singapore-based server group, and dedicated support services. Online gaming in southeast Asia features an estimated 100 million players, who will generate nearly $1 billion in sales by 2015, according to market analysts at Niko Partners. [Source: Wargaming.net press release]
The Daily Grind: Will SWTOR succeed in Asia?
Gamers (and game executives) are fond of comparing Star Wars: The Old Republic to World of Warcraft. Forums are rife both with discussions on how TOR will (or will not) dethrone the reigning MMO subscription champ and with arguments regarding similar game mechanics. One thing I haven't seen mentioned is a prediction on whether or not SWTOR will succeed in the Asian market. We know, for example, that a huge portion of WoW's 12 million users came from the Far East, and sales suggest that Eastern gaming audiences are very different from their Western counterparts (see the ongoing popularity and profitability of games like Aion and Lineage II, which draw contemptuous sneers from American audiences -- if they notice them at all). When you compare BioWare's focus on narrative with Blizzard's focus on progression, it's very possible to see TOR falling short of WoW's Asian success. What do you think, Massively readers? Will TOR conquer the Asian MMO market? Every morning, the Massively bloggers probe the minds of their readers with deep, thought-provoking questions about that most serious of topics: massively online gaming. We crave your opinions, so grab your caffeinated beverage of choice and chime in on today's Daily Grind!
Unity Technologies revenue up 258.7 percent, Asian pirates to blame (or thank)
Revenue for Unity Technologies, developer of the Unity 3D game-authoring tool, is up 258.7 percent year-over-year in Asian markets, with the most monthly users worldwide coming from Seoul, Beijing, Shanghai and Nei-Hu, Taiwan. Unity's general manager of Asia John Goodale is excited about the company's Asian prospects and the unexpected reason for the region's growth. "In China, quite candidly, what is driving a lot of our growth, is piracy," Goodale said. "Even through a pirated version of Unity, we can still make revenue from that customer, for example through the Asset Store." Korea's revenue pool grew 50 percent year-on-year, while China gained 280 percent and Japan exploded with 897 percent. Unity doesn't support piracy, of course, but it doesn't not support revenue growth, no matter the reason. "We don't condone it, but it's also something we don't super-aggressively persue," Goodale said.
Darkfall possibly headed to Asian market
Darkfall's brand of FFA PvP and sandbox-style fantasy elements may be headed to the Asian market, according to a new post on Aventurine's weekly dev blog. Tasos Flambouras reports that company staffers recently traveled to the Far East for discussions with "several of the Asian majors." What became of those discussions is still shrouded in secrecy, but Flambouras does hint at more news in this regard down the road. "This will be good for the game overall since we'd be tapping into some vast development resources. Unfortunately I can't be more specific but there will be announcements when we can," he explains. Today's Epic Blog entry also talks a bit about some new PvE dungeons in the works, and there are some interesting pieces of concept art as well as a screenshot or two of the new Cairn dungeon. Read all about it at the official Darkfall site.
GDC China 09: Social evolution and Eastern vs. Western dynamics
Yesterday was the for the Game Developer's Conference in China, and one of the highlights included a speech given by Nexon America's vice-president Min Kim on Nexon's entry into the Western market and a call for more Chinese developers to make the leap across the ocean.Kim, who was born and raised in New York City and took frequent trips to visit his grandparents in South Korea, sees a connection between the gaming cultures on both sides of the ocean. His speech cited the original links between the American and Asian markets when it came to arcade culture, but how both sides began to diverge when console video games rose to power in American and Japan but not in mainland Asia.Kim's speech also goes into Nexon's first steps into the American market, the rise of social gaming, and Kim's interest in what he calls the "Penguin Army" -- the gamers who will soon out grow Club Penguin and move on to other games. For the full notes on his speech, check out the story over at Gamasutra.
Massively interview: A Q&A with the developers of WonderKing
When we last heard about WonderKing, we found out about some of the features in the game that are aimed at bringing depth to its 2D perspective -- things like Castle Battles with siege warfare certainly sound quite grand for this setting. We were lucky enough to have a chance to talk to some of the people behind the game to find out a bit more about these features, as well as the challenges involved with bringing WonderKing over from the Asian market, and some other questions our readers will probably have had on their minds. Yes, that includes the big one: is this more than just a "MapleStory 2"?Before we get to the interview, we have some good news regarding the upcoming WonderKing beta: we're going to have some beta keys to give away later this month, so if what you read in the interview has you interested, you know where to look for some early access. We spoke with Hyuk Min Kwon, lead developer of WonderKing from Ryu & Soft, and Alex Kim, the game's product manager from NDOORS Interactive. Hit the jump to have a read!
Ring in the Lunar New Year with a new Halo 3 bundle
The lucky folks in Southeast Asia are being treated to a fantastic Xbox 360 bundle for the Lunar New Year (also known as Chinese New Year). The bundle includes an Xbox 360 Pro console, 20GB hard drive, 2 wireless controllers and a copy of the best selling Xbox 360 exclusive, Halo 3. The $669 SGD ($471 USD) bundle is another push from Microsoft to inject life into its flagging Asian market. Alan Chou, regional marketing manager for Microsoft's Southeast Asia division, called the bundle, "an excellent opportunity for friends and family to connect over the Chinese New Year and to enjoy Halo 3 on the world's most popular next-generation gaming platform." While we agree the bundle is a fantastic offer, it would be nice if a region that actually cared about the Xbox was given the same treatment.
