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  • Google stops showing who wrote what in its search results

    by 
    Mariella Moon
    Mariella Moon
    08.29.2014

    Google Authorship is no more. It has lived for only three short years, from the time Mountain View launched it in 2011, displaying people's faces alongside anything they've written on a website tied to their Google+ accounts. Yes, it stopped showing author's profile pics back in June, because the company wanted to unify mobile and desktop experiences, and Authorship snippets take too much space on a phone's screen. But now it's officially dead, dead, dead, with Google Webmaster Trends Analyst John Mueller issuing its death certificate. See, people haven't been using it enough, and when they do, they almost always miss a step in the set-up process, like forgetting to link back to the publishing site on their Google+ profiles.