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If you've noticed a lot of a hockey-themed subjects cropping up during your Draw Something playtime lately, it's not just because its hockey season and Zynga is trying to stay topical. Rather, it's all part of Draw Something's new advertising initiative, which allows sponsors to insert their brand/...

May 4th 2012 at 12:30pm 0 Comments
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Pop law abounds in The Lawbringer, your weekly dose of WoW, the law, video games and the MMO genre. Mathew McCurley takes you through the world running parallel to the games we love and enjoy, full of rules, regulations, and esoteroic topics that slip through the cracks. Brand advertising has...

January 27th 2012 at 2:00pm 0 Comments
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It's Friday, and that means it's time for the traditional recap of This Week in MMO. What's that, you say? Why, it's the weekly videocast roundup over at Gamebreaker, of course. Gary Gannon is your host, and he's joined by series regulars Mike B. and Mike Schaffnit. The trio discuss anything and...

January 27th 2012 at 11:00am 0 Comments
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If you purchase your video games from a brick and mortar retailer, chances are you will be in the minority in just a couple of years. GamesIndustry.biz cites a new report that predicts online game sales will become the dominant force in the market by 2013 through individual websites, retailers l...

September 13th 2011 at 10:00am 0 Comments
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Speaking to Edge, EA's general manager of free-to-play operations, Ben Cousins, revealed that in-game ad sales aren't bringing in substantial earnings for the company. Cousins stated that EA isn't "getting much from ad revenue at all," adding that in-game ad business "hasn't grown as fast as people...

December 21st 2010 at 10:00pm 0 Comments
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Whatever part of City of Heroes you traverse, there is a constant -- the billboards. From Praetoria's official billboards extolling the virtues of working for the state to the civil and capitalistic advertisements dotting Paragon City, no part of the game is free of advertising, albeit for fictiona...

November 29th 2010 at 10:00pm 0 Comments
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Microsoft has confirmed the reported closure of its Massive in-game ad company and the dissolution of the brand name. Posting on the Microsoft Advertising Blog, corporate ad VP Rik van der Kooi explained that the Massive technology would be integrated into Microsoft's first-party ad business, "focu...

October 22nd 2010 at 2:50pm 0 Comments
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Adweek reports that inside sources at Microsoft have confirmed that Massive Inc., a Microsoft-owned advertising firm with a focus on in-game marketing, will be shut down by its parent company before the end of the month. The reasons for Massive's waning business are apparently twofold: Apparently,...

October 8th 2010 at 4:36pm 0 Comments
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Warner Bros. has tapped former Glu Mobile president and CEO Greg Ballard to serve as its senior vice president of Digital Games. He will serve under Warner Bros. Digital Distribution and Warner Bros. Interactive Entertainment, reporting to both division presidents. Ballard will be in charge of the...

October 6th 2010 at 3:15am 0 Comments
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We hate to be the ones to break it to you -- but those in-game advertisements that some of you aren't terribly big fans? Well, they're actually pretty effective at boring into your subconscious and making you want to buy Axe Body Spray or Snickers, or whatever. A recent Nielsen study of six EA Spor...

September 15th 2010 at 4:58am 0 Comments