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Pop law abounds in The Lawbringer, your weekly dose of WoW, the law, video games and the MMO genre. Mathew McCurley takes you through the world running parallel to the games we love and enjoy, full of rules, regulations, and esoteroic topics that slip through the cracks. Brand advertising has...

3 years ago 0 Comments
January 27, 2012 at 2:00PM
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It's Friday, and that means it's time for the traditional recap of This Week in MMO. What's that, you say? Why, it's the weekly videocast roundup over at Gamebreaker, of course. Gary Gannon is your host, and he's joined by series regulars Mike B. and Mike Schaffnit. The trio discuss anything a...

3 years ago 0 Comments
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If you purchase your video games from a brick and mortar retailer, chances are you will be in the minority in just a couple of years. GamesIndustry.biz cites a new report that predicts online game sales will become the dominant force in the market by 2013 through individual websites, retailers...

3 years ago 0 Comments
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Whatever part of City of Heroes you traverse, there is a constant -- the billboards. From Praetoria's official billboards extolling the virtues of working for the state to the civil and capitalistic advertisements dotting Paragon City, no part of the game is free of advertising, albeit for fictiona...

4 years ago 0 Comments
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In a future where unfathomably large sums of money are spent trying to get you to buy things, only one man can make a difference. We haven't found that man, so until he shows up we're going to buy a new Dell and maybe some Pepsi. We don't know why this urge has struck us -- maybe it has something ...

5 years ago 0 Comments
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When the whole in-game adverts debate started, there were people on both sides of the fence, understandably. Some gamers realize that development studios need alternative sources of revenue to create the games we enjoy, while others would rather remove their spleen with a spoon than ever see adver...

6 years ago 0 Comments
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Despite a recent multi-year partnership between Massive Inc and Activision/Blizzard, the in-game advertising firm will not be adding in-game advertising to our favorite games. "Massive understands and respects our stance against advertising that might detract from gameplay or offend our players," ...

6 years ago 0 Comments
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In a recent interview with Kikizo, Sony Online Entertainment's Kevin O'Hara revealed that the upcoming spy MMO The Agency will not incorporate the traditional monthly subscription model, but will instead turn to in-game ads and micro-transactions. "We're acutely aware that shooter players are not ...

6 years ago 0 Comments
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As the City of Heroes dev team always said, optional in-game ads aren't all about advertising someone else's product. There's potential there for the players to use the billboard space, too; we thought the idea of advertising player-made publications, events, supergroups and even heroic deeds on the...

6 years ago 0 Comments
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"Buy this box for $60 or go to hell, I don't want your money." That's the message on the tunnel vision of boxed game sales that Alex St. John, CEO of WildTangent, is trying to get across to the gaming industry. The dominant business model in PC gaming largely ignores the possibilities of in-game tr...

6 years ago 0 Comments
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As one of the pioneers of in-game advertising, you would think Alex St. John had better things to say about this method of revenue. But the Wild Tangent founder and CEO says that in-game ads are "not a very effective way because you've got to plumb the game, you've got an unproven method of measurin...

6 years ago 0 Comments
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User generated content. Second Life is built on it. Other games are slowly taking up the banner as well and introducing the ideas of the players into their fold. Are we doing ourselves a favor, or are we starting to completely shoot ourselves in the foot? MMOCrunch brought up the point that users ...

6 years ago 0 Comments
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In-game advertising is a touchy subject to most players, but it's becoming an inevitable reality. With the increasingly-high costs of game production, developers need to seek other means of revenue besides the trusty subscription fee from players. This is where the in-game ads come in. It's a way ...

6 years ago 0 Comments
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Yesterday, The Cape Radio -- specifically DJs Templar and Shecky -- took the time to interview Brian Clayton, the General Manager of NCsoft NorCal studio, Matt "Positron" Miller, the Senior Lead Designer for City of Heroes, and Lighthouse, City of Heroes' Community Relations Manager. While the pod...

6 years ago 0 Comments
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David Hoffman, executive producer for OGPlanet, recently talked about their idea for bringing free-to-play and free-to-download MMOs ported from Korea to North America all in one portal. One of these titles is CABAL Online, an MMO set in a devastated modern-day environment, complete with magic talen...

6 years ago 0 Comments
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By now you've heard that optional in-game ads are coming to a fictitious billboard near you within the City of Heroes universe. If Brian Clayton's community address earlier today hasn't convinced you that this isn't the end of the world (and based on the comments left here on Massively it would se...

6 years ago 0 Comments
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Double Fusion just announced that they will be providing contextual advertising within the City of Heroes universe. The above photos are only samples, as no deals have been struck with individual advertisers yet. Before your "DOOM Meter" shoots immediately into the red... take a deep breath and...

6 years ago 0 Comments
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When Vivendi acquired Activision -- or was it Activision acquiring Vivendi? these business deals confuse me -- to form what the soon-to-be Activision-Blizzard late last year, many players were concerned about how this would affect our beloved MMO. Blizzard assured its players with an FAQ on the foru...

6 years ago 0 Comments
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UK newspaper The Guardian has a good post up on its gaming blog, asking why fantasy is the dominant genre for MMOGs. And if you -- yes, you -- were to design a MMOG without any fantasy or sci-fi elements, where would it be set and how would it work? Sadly, the only MMOG I can think of that isn't fan...

7 years ago 0 Comments