In-game-advertising

01.27.12
What does brand advertising mean for the MMO? Part 1
01.27.12

What does brand advertising mean for the MMO? Part 1

Pop law abounds in The Lawbringer, your weekly dose of WoW, the law, video games and the MMO ge...

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01.27.12
This Week in MMO: Beta weekend edition
01.27.12

This Week in MMO: Beta weekend edition

It's Friday, and that means it's time for the traditional recap of This Week in MMO. What's that,...

By J. Reahard,   01.27.12
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09.15.11
Star Wars ads find their way into Deus Ex: Human Revolution loading screens
09.15.11

Star Wars ads find their way into Deus Ex: Human Revolution loading screens

Deus Ex: Human Revolution plays host to a wide assortment of advertisements for fictional future-...

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09.13.11
Online sales will dominate the market by 2013
09.13.11

Online sales will dominate the market by 2013

If you purchase your video games from a brick and mortar retailer, chances are you will be in the...

By J. Olivetti,   09.13.11
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12.21.10
EA: In-game ads not so hot, real money is in microtransactions
12.21.10

EA: In-game ads not so hot, real money is in microtransactions

Speaking to Edge, EA's general manager of free-to-play operations, Ben Cousins, revealed that in-ga...

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11.29.10
Make a billboard for City of Heroes, win fantastic prizes
11.29.10

Make a billboard for City of Heroes, win fantastic prizes

Whatever part of City of Heroes you traverse, there is a constant -- the billboards. From Praetoria...

By E. Lefebvre,   11.29.10
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11.12.10
Ad-magine the possibilities: Microsoft sees big potentials in collecting Kinect user data
11.12.10

Ad-magine the possibilities: Microsoft sees big potentials in collecting Kinect user data

Kinect isn't just a new way for you to interact with your Xbox, it could become a new way for Micros...

By JC Fletcher,   11.12.10
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10.22.10
Massive ad tech to be rolled into Microsoft first-party business
10.22.10

Massive ad tech to be rolled into Microsoft first-party business

Microsoft has confirmed the reported closure of its Massive in-game ad company and the dissolution...

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10.08.10
Report: Microsoft shutting down Massive in-game marketing firm
10.08.10

Report: Microsoft shutting down Massive in-game marketing firm

Adweek reports that inside sources at Microsoft have confirmed that Massive Inc., a Microsoft-owned...

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