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Wii would like to receive an award for advertising
It looks like Nintendo's "blue ocean" strategy is paying off for more than just Nintendo! The company's ad agency, Leo Burnett, announced that their "Wii would like to play" advertising campaign has been awarded an Effie award (which is apparently a real award given out to advertising firms, and not just a made-up name) for "most effective" marketing. The awards committee cited the campaign's targeting of a wider-than-usual audience as its greatest strength."Leo Burnett's marketing strategy for the Wii will forever change the gaming industry and its dialogue with consumers," Deborah Meyer, the jury's chair, said. People in the ad agency have a way with hyperbole.
Promotional Consideration: The Usual Suspects
This week's creative but confusing installment comes from Leo Burnett Milan, the same advertising firm behind "Communion Day," the first Promotional Consideration ad (and one of the smartest) we ever featured. The print piece presents a police lineup of criminals and ne'er-do-wells, suspects for an unspecified crime -- really, it's less of a "whodunit" than it is a "what does it mean?" Step past the post break and peer through this one-way mirror to solve the mystery yourself!
Promotional Consideration: Humanitarian aid crosses with the DS
Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.As we've discussed before, a company's logo or branding can be just as important as the commercials and ads used to promote a product. This week, we'll take a look at a print piece that combines our favorite handheld with one of the most recognizable emblems in the world. Join us past the post break!
Promotional Consideration: Quote-based strategy II
Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out.Since we bemoaned Advance Wars: Days of Ruin's lacking marketing push last week, Nintendo has kept us holed up in our bomb shelter, walls trembling and lights flickering as wave after wave of advertisements, massive shells blasted from Leo Burnett's distant dreadnoughts, pound the smoking city above.Here's every salvo we've been hit with in just the past week: an official web site launch (with new media) media-heavy previews and several interviews with Nintendo's localization team two promotional emails sent out to Nintendo's online newsletter subscribers a launch event held earlier today at the Nintendo World Store (New York City) television commercials on both network and cable channels a two-page ad running in at least three video game magazines -- GamePro, Game Informer, and Electronic Gaming Monthly We stand, crumbs of concrete falling from our hair, corrected. As we promised in our last installment, we're taking a look at that two-page magazine ad for Days of Ruin, a print piece which features flattering quotes from three online video game sites.
Promotional Consideration: Communion Day
Promotional Consideration is a new weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out. Our christening post takes a look at an Italian ad for the handheld that won Epica's silver award for Press last year. Check past the post break for the full image.
Leo Burnett's rain-sensitive cosmetic billboard
Advertising agencies are trying everything from window shopping to fiber-optic cement walls to LEDs outlining a building in order to catch the ever-wandering eye of the consumer. The Leo Burnett agency, a graphical genius of sorts, has its latest breakthrough concept plastered on a Max Factor cosmetic billboard. The pictured woman sports finely groomed eyelashes when kept dry, but rainy weather creates black runs akin to real life scenarios to presumably suggest that ladies should make haste in picking up the run-resistant flavor of makeup. So if you're trying to focus on important things like pedestrians and oncoming traffic while cruising through a torrential downpour, just make sure to not point and stare too awfully long.[Via Core77]
