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Kevin Butler rides a horse into the Resistance 3 ad-campaign sunset
Kevin Butler is kicking off PlayStation's new Long Live Play campaign with a horse and a Move Sharp Shooter in one of two new tv spots for Resistance 3. After a brief affair with flooring, Butler is back -- check out Butler's ad above, and the Joseph Capelli-centric sob story below.
Kevin Butler comes out of 'retirement' for new PlayStation campaign, 'Long Live Play'
Four bleak days after Sony ad man Kevin Butler publicly resigned, Sony released a new video laying out its new ad campaign and reintroducing us to the VP of ... well, everything. "Long Live Play" is the new motto, replacing "It Only Does Everything" as the phrase we hear interwoven into press conference speeches and sizzle reels for the next year or so. Always the showman, Butler kicks off the motto with a bang, as you'll see in the video above. On a personal note, allow us to welcome Mr. Butler back, who's always been the VP of our hearts.
