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Unity, Riot Games co-founders join AIAS board of directors
David Helgason, CEO and co-founder of Unity Technologies, and Brandon Beck, CEO and co-founder of Riot Games, have joined the Academy of Interactive Arts and Sciences' Board of Directors. For those just catching up, Unity is engine behind everything from garage development games to the upcoming Pillars of Eternity, while Riot Games is the studio behind highly-successful MOBA League of Legends. Helgason and Beck's addition to the AIAS is effective immediately, as is the promotion of Nexon America CEO Min Kim to Chairman. Ted Price, CEO and founder of Insomniac Games and AIAS vice chairman, congratulated all three men on their new titles. "Min's industry experience, his ability to tackle tough problems creatively and his collaborative approach to leadership will help propel the AIAS forward as it tackles more and more ambitious goals," Price said in a press release." "Furthermore congratulations and welcome to our newest board members David and Brandon. Whether it's through putting games development at the fingertips of every aspiring creator or delivering co-operative and competitive play on an unmatched global scale, Brandon and David have driven major change in our industry. We're honored that they're joining our team and we're excited to work with them in furthering the Academy's mission." [Image: Unity/Riot Games]
Nexon closing North American Dungeon Fighter Online
Nexon is closing the North American version of Dungeon Fighter Online according to a post by CEO Min Kim on the title's official website. "Sadly, Dungeon Fighter Online has not attracted enough player interest to properly service the game," Kim writes. "Internally, we struggled deeply with the popularity of DFO in North America as the title is immensely popular overseas. For more than three years, we went through many milestones and several pushes before we came to this very difficult decision." Nexon will close DFO's cash shop on April 11th, and the game itself will sunset on June 13th. The company is also compensating players who purchased permanent and durational items over the past six months.
Rise and Shiny recap: Dungeon Fighter Online
I'm glad that over the last week I found the time to finally get me some Dungeon Fighter Online by Nexon. I knew that it has quite the following, and I knew that it's supposed to be a blast, sort of like an 8bit Vindictus, but I was still surprised at a few things while I played. The game isn't what I thought it would be in several ways. NPCs have voices and hand out actual quests, the world is more open than I thought it would be, and the graphics feel snappy and fluid despite their primitive nature. Don't get me wrong -- there is plenty that needs to be tweaked or fixed before the game smells of anything near perfection. Much of it is beyond the ability of the developers, but many of the problems with the game could be fixed relatively easy. Click past the cut and I'll tell you what I thought during my time fighting in dungeons... online!
Rise and Shiny recap: Revisiting Mabinogi
If you've kept up with my columns for a while, it should be no secret that I think Mabinogi is still one of the best games out there. While it does have its issues, the game simply presents more sandboxy goodness to players (while keeping those systems coming) than almost any game I can think of. In fact, the game has added so much since I started this column that a returning player can get confused. A new player might even become lost. I like to officially dip my toes into old, familiar games once in a while. Checking back on these games from my past is a great way for me to get my gamer's bearings and see how my opinions might have changed. Mabinogi has been calling to me for a while because I haven't really jumped into it for that long over the past few months. I figured now is the time. Click past the cut!
Nexon's Min Kim on the 'Free2pocalypse'
Nexon bigwig Min Kim recently checked in with Gamasutra for a brief interview regarding the state of the company's global free-to-play initiative. In short, business is booming, and while MapleStory was viewed as an oddity when it launched with a F2P model eight years ago, it's now much closer to the norm. "A lot of people laughed at the business model, and now a lot of companies are starting to try to understand it or experiment with it. We've been calling it 'the free2pocalypse.' Every company is looking at it; the market is just way larger," Kim explains. He also talks a bit about Nexon's new Live Games division, which consolidates the company's operations, marketing, and communications groups into a single entity under his direction. Finally, Kim explains the logic behind the decision to remove Nexon's name from its uber-successful retail store game cards. In a nutshell, the benefits of unifying the virtual item currencies across a diverse selection of games outweighed the name recognition afforded by the Nexon banner.
Free for All: Gaming with Game of Thrones
I have really been enjoying the new series Game of Thrones over on the HBO network. In fact, when I recently changed to a faster internet provider, I deliberately added on the exclusive channel just for the series. Even though I have never read the books, a 15-minute preview of the show was enough to convince me to watch it. While I am truly enjoying the break from fantasy that is chock-full of smart-alec modern-day references (all delivered by smirking hipsters with swords), I admit to still being a little afraid that the series will take a turn for the goofy or overly dramatic. If a single vampire shows up in this one, I am going to turn it all off and go on a long vacation. So far, though, it's been a delightful romp into a cold, realistic world. After I watch a new episode, I avoid the internet for fear of random spoilers or the temptation to look at character bios. I simply do not want to know what's going to happen, so please do not tell me. Since the series has started, I have begun to notice how I enjoy the same basic entertainment in my gaming. I want political intrigue, amazing landscapes, and the occasional epic, bloody fight. Join me past the cut and let's look at some games that provide those three things.
Nexon America's pre-paid card empire
Nexon America CEO Daniel Kim tells an interesting story about how his company created one of the biggest phenomena in gaming retail lately: The pre-paid card. Nowadays, you can find rows of pre-paid cards for Nexon's microtransaction-based games like MapleStory or Vindictus lining the shelves of any 7-11 or Target. But a few years ago, both Target and its customers had to be sold on the idea. Kim and his company came up with a way to teach customers how it worked, right inside a browser-based MMO. "We had a quest in-game, to go to Target in-game, to the section where they had the game cards," Kim says. Target kept the cards not in the gaming section, but in the music section alongside iTunes gift cards. "So three months leading up to the actual release of the card, we actually had a quest in-game to go get allowance from an NPC, go to the Target store, go to the music section, go find a CD card." The training worked. "Day one," says Kim, "the cards were released, they were sold out in so many stores. They called us and said, 'We gotta print more cards.'"
The Perfect Ten: The movers and shakers of 2010
Even though MMOs are the products of great teams of talented workers -- from sound artists to writers -- it's inevitable that a few of the people behind the curtain step out into the limelight. It's a smart move, really; it provides a personal face for people to associate with the game, it keeps messages consistent, and it draws any potential hate onto one person instead of the team at large. It stands to reason that these public figures end up being some of the major movers and shakers in the industry because of their high-profile positions. From CEOs to community managers, these are the people with power to make decisions, the voice to change opinions, and the personalities to inspire millions. Oh, that last sentence is pure poetry. Let's re-read it again, shall we? So in our last Perfect Ten of the year, I've asked the Massively team to compile a list of the 10 biggest MMO movers and shakers of this year. All of these people now owe us cupcakes of gratitude. (Legal Disclaimer: This does not signify a binding cupcake-blogger contract.)
GDCO 2010: Running MMOs for the long haul
In a year that seems overshadowed by the premature demise of big-budget titles, the question on everyone's mind is just what does it take to not only successfully launch an MMO, but keep it going for the long haul? At GDC Online this past week, several devs who find themselves struggling with this very issue got together for an informative panel entitled "Strategies for Successfully Running an MMO from Launch and Beyond." At the panel, Lorin Jameson (SOE), Nathan Richardsson (CCP), Jeff Hickman (EA Mythic), Jeffrey Steefel (Turbine), Rich Vogel (EA-Bioware) and Min Kim (Nexon) stepped up to the plate take a swing at the common pitfalls, the unseen consequences and the harsh realities of the industry. So if you're curious about why some titles thrive while others fall apart or why a particular MMO makes it to launch and beyond while another fades into obscurity, hit the jump and see what these industry experts have to say about the enormous and complex task of getting an MMO to lift off -- and then keeping it soaring for as long as possible.
Free for All: Three games to keep an eye on
There is so much to be excited about in the MMORPG world that I am always perplexed when someone claims lack of innovation in the market. I tend to think that this comes from an inability to play more than one game, or to support more than one idea in gaming, rather than from the actual state of the market. The fact is that there is so much happening in the world of gaming, and specifically free-to-play gaming, a player should feel almost overwhelmed. I wanted to point out three games now in development (or very close to release) that I believe will do very well. Think of this as a list of predictions -- in fact I am going to have some fun with it and predict just how well these games will do. I have always enjoyed testing my gut. Concerning these three games, my gut is very, very excited. So, let's get right to the list.
Nexon Vice President discusses the company's future and the free-to-play market
Nexon has been putting quite a bit of effort into growth and expansion these days, and the newfound variety of games is a testament to that. What is the goal behind all this work, though? What does Nexon see in the future? Vice President Min Kim recently spent some time chatting with Worlds In Motion about these and other subjects that affect Nexon. He discussed Nexon's planned amount of growth (a lot), the company's thoughts on expanding into the Western market, and the target audience for Nexon games. Kim also spent a fair amount of time on the subject of the free-to-play market: Where it's been, where it's going, and how much room there is for more free-to-play games. The full interview can be found on Worlds In Motion.
Free for All: Accept envelopes full of cash
Well, at least that was the advice that Min Kim, vice president of Nexon America gave would-be game developers and other audience members at GDC Austin last year. To be clear, he was not telling them, while rolling his evil mustache and laughing, to get their hands on kids money no matter what. He was simply suggesting to game makers that they accept as many forms of payment as possible, including envelopes full of cash. And if you look at the Nexon website, Pay-By-Cash does allow you to send money through the mail. There are, quite literally, scores of ways to get your money into the hands of free-to-play developers. It's a little ironic, if you think about it, that the "free" market so easily fuels the addiction to pink dresses or limited-time mounts. So, are they enablers or just very smart?
Vindictus is not your kids' Nexon
Nexon. The name probably conjures up brightly-colored free-to-play MMOs like their hits Maplestory, Mabinogi, or perhaps Dungeon Fighter Online to many people. But for those of you who missed our coverage of the Vindictus reveal at GDC 2010, then it's time to change your thinking. While the story is set as a prequel to Mabinogi, this game shares very little else with its cousin -- as the shiny new site that Nexon has just opened evinces. Vindictus, described by Nexon America's Vice President, Min Kim, as "kind of like 300, except with sexy girls kicking the crap out of stuff as well. So, it's better than 300," is chock full of dark visuals, daring fights, and adventure. To better show off what players can expect in this upcoming f2p title, they've also released an updated video featuring some pretty freaking awesome-looking fights and locations, if we do say so ourselves. What does this type of brutal, bloody MMO signal for Nexon's future? If we had to guess, it would probably involve even more people checking out their games than before. Check out the updated Vindictus trailer behind the break, or go have a look at the cool new site, and see if you don't agree.
Free to Play: The value of zero
Recently I read about Min Kim, VP of Nexon America, commenting that he thinks that their new set of games might actually be looked over because of the lack of a subscription. Essentially, it is the same quandary that an artist gets into when he or she wonders how much to sell their art for. I used to be scolded by my fellow artists all the time for not charging enough for works of art, the argument being that something handed out for too low of a price is often seen as gimmicky or cheap. As Kim put it, if "someone were to pass you a gift card worth $100, and they say, 'Hey take this, it's free.' Initially you would clam up and go, 'Wait, what's the catch?'" He pointed out that many subscription based developers might have to start giving more bang for a player's buck in order to keep up with the new, higher quality games that are coming from the FTP market. It will be interesting to see if this happens or not. But I can totally see what he means about pricing, or the lack of. My artist friends and I used to have those discussions about pricing for hours. I used to practically give the stuff away not because I thought it was bad, but because I just saw it as something I wanted people to enjoy. One of my friends told me he set his prices sort of high, and that this created a "value" for the item, something that the collector could claim that the piece was worth. If you look at the millions of dollars that some art brings, you have to wonder: is it only worth that amount because someone paid for it?
Nexon MMOs not coming to Mac or consoles any time soon
There's been quite a bit of talk coming out of Nexon from the time of the GDC -- revealing two games, more news on the venerable MapleStory, and even a developer initiative announced shortly before the conference. But if you were waiting for the other shoe to drop, there is one after a fashion, because the company still has no plans to develop anything for the Mac or for consoles. Both Vindictus and Dragon Nest are apparently popular choices for players to request on consoles, but according to Nexon America vice president Min Kim, neither one is planned for development for the console platform. Kim went on to explain that his company's base of operations in Korea meant that Mac support was a distant afterthought at best -- the market for non-PC games in Korea is minimal. Of course, in both cases he said that the support is something they would like to expand to eventually, but for now there's just not enough reason to expand. Which is sad news if you're one of the many users who prefer a fruit-based computer, especially with more and more games expanding to be playable on any platform. [Thanks Tracey!]
GDC10: Dragon Nest hands-on
Ever since the Diablo franchise hit it big with gamers across the world, competing companies have attempted to replicate Blizzard's addictive click-and-loot gameplay with varying degrees of success. There's just something satisfying on a primal level when you wipe out entire armies of monsters with a mere 2,142 mouse clicks. Mega-MMO publisher Nexon (Mabinogi, Dungeon Fighter Online) is bringing over another contender in Dragon Nest, a fast and furious dungeon crawler (minus the Vin Diesel, unfortunately). At GDC 2010, we were fortunate enough to nab a hands-on with Dragon Nest, a title could almost be considered a sibling of Nexon's Vindictus. Both games are action-oriented, twitch-based and include cutting through swaths of enemies for the glory of your inventory. However, while Vindictus is serious in tone and looks, Dragon Nest goes for a "cuter" feel. In markets where Dragon Nest and Vindictus exist simultaneously, such as Korea, each can co-exist peacefully while not undercutting one another. Of course, Dragon Nest is more than a cute face and a mouse waiting to be worn out -- hit the jump after the gallery to chew through this colorful game with us. %Gallery-118909%
GDC10: Nexon's Vindictus revealed
I'll admit to being somewhat of a Nexon fanboy, and someone that considers them to be in the toy business rather than in the MMO business. They manufacture joy in my eyes. Bright, shiny joy. But the recent announcement of their new title "Vindictus" shows us a game that we are not used to seeing from Nexon. While it will follow the same business model that other Nexon games do, it promises to be a "sexy" game: a game that will make players feel like a hero. It promises to be more of an action game, or as Nexon America's Vice President Min Kim put it when he sat down with us for an interview, "an mmoACTIONrpg, epic, fierce and intense." Want to know more? Want to see the killer trailer? Join us after the jump. %Gallery-88064%
GDC China 09: Social evolution and Eastern vs. Western dynamics
Yesterday was the for the Game Developer's Conference in China, and one of the highlights included a speech given by Nexon America's vice-president Min Kim on Nexon's entry into the Western market and a call for more Chinese developers to make the leap across the ocean.Kim, who was born and raised in New York City and took frequent trips to visit his grandparents in South Korea, sees a connection between the gaming cultures on both sides of the ocean. His speech cited the original links between the American and Asian markets when it came to arcade culture, but how both sides began to diverge when console video games rose to power in American and Japan but not in mainland Asia.Kim's speech also goes into Nexon's first steps into the American market, the rise of social gaming, and Kim's interest in what he calls the "Penguin Army" -- the gamers who will soon out grow Club Penguin and move on to other games. For the full notes on his speech, check out the story over at Gamasutra.
Nexon revenues are up, largely driven by MapleStory
One of the most successful companies operating in the free-to-play games arena is Nexon, which reported their July revenues are up 35 percent year-on-year, according to Worlds In Motion. Much of this good fortune can be attributed to MapleStory, which set a new max concurrent user record of over 70,000 users last month. While the number of registered users in a free-to-play MMO doesn't tell the whole story, Nexon recently announced MapleStory has 92 million registered users worldwide, six million of which are in North America. Nexon America VP of Marketing Min Kim was quoted by Worlds in Motion about the company's plans for North America. Kim said, "We're heavily investing on all fronts -- in our games, our publishing platform, aggressive marketing efforts as well as customer service. The best news for Nexon America is that our success isn't just reflected in registered users, but in actual, dramatic revenue growth."
Nexon permanently increases the rate of experience gain in MapleStory
One of the downsides of an ever-expanding game is the time it takes a new player to "catch up" to the majority of the player-base. Most people are kicking it in some groovy expansion while others might be stuck on old long-abandoned content. Nexon has identified the need to speed their players through certain areas of MapleStory and has taken one of the more common routes to do so: they have announced that the game's experience curve has been boosted. Players from level 11-30 will get experience 50% faster than before. From 31-200 the bonus is decreased slightly, down to a still-significant 25%.The temporary experience boosts that were granted for recent events were apparently received very well by MapleStory players, and this approval is what led to the permanent increase. Nexon America's VP of Marketing Min Kim helped to make the announcement: "The world of MapleStory is considerably larger than when it was first released. Accelerating the EXP rates empowers old and new users alike to better explore the MapleWorld." The new exp curve is already in effect, so what are you waiting for? Go level a Cygnus Knight!
