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TiVo officially shutting down TiVo Rewards referral program
Though we had heard whispers for the past few days, it looks like TiVo is coming clean with its plans to nix the long-standing TiVo Rewards program. For those unaware, said program was used to encourage TiVo owners to coax friends and family (or strangers, for that matter) to pick up a TiVo for themselves, and if they did so, the referrer would earn credits that could be redeemed for all sorts of wares. Additionally, users could accumulate points by charging up their TiVo Platinum MasterCard, but it looks like all that fun will come to an end on May 28th at 11:59PM EST. For more details on the phase out process, be sure and visit the read link.[Thanks, Aaron]
TiVo shuttering Rewards program, screwing its best customers
Apparently TiVo sent around an email notifying its loyal overpaying customers that it's shutting down the TiVo Rewards program on May 28th of this year. This won't matter to the vast majority of TIVo customers, no no, this decision only screws the company's staunchest word-of-mouth advocates. You know the kind, the alpha geeks obsessed enough with the company's products to others spend their time zealously recommending it to friends and family in the hopes of spreading the premium DVR experience (and earning some points while they're at it). Shutting down the program is one thing, but expecting the most loyal segment of TiVo's customer-base to turn in their points before the next series of hardware comes out is beyond lame and decidedly un-TiVo.
