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  • That time Twitch jumped the shark

    by 
    Jessica Conditt
    Jessica Conditt
    01.29.2016

    Twitch made its debut in 2011. Since then, the service has evolved from a gaming-only subset of Justin.tv into a popular, culture-shaping phenomenon pioneering the world of live online broadcasting. Justin.tv was quickly swallowed whole by Twitch's immense success, and in 2014 Amazon acquired the entire company for nearly $1 billion. The service has launched careers, beaten YouTube to the punch, attracted celebrities, dominated the streaming eSports market and even spawned its own icon-based language. And it's done all of this in less than five years.