Switched On: Developing a sense of rumor

Phase 1: Customer Requirements. Disciplined product development requires acute attention to addressing both stated and unstated customer needs and creating products that fulfill the promise of expectations while maximizing profitability for the organization. In our class, we will learn how to ignore these goals and create figments that have incredible gee-whiz factors that safely ignore considerations such as marketplace pricing and target demographics. Students will generate buzz for a three-paneled OLED ereader that is powered by solar energy while acting as a tanning bed for the burgeoning tween market.













You can't keep a good snake oil salesman down -- well, until he jumps right the hell overboard from his company. Maybe possibly actually on the eve of -- gasp -- actually shipping something, vaporware stock scamming pump and dump frontrunner 

















