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If you logged online early enough today, you could have sent death threats to your friends on Facebook, courtesy of Square Enix and Agent 47 with the "Hire Hitman" app. Not only were these death threats, but they were full-on hits, with the targeted Facebook friend going through a process that flas...

December 4th 2012 at 12:00pm 0 Comments
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The countdown on FindMakarov.com has ended to reveal ... a fan film? Self-funded "for fun," according to creative director Jeff Chan, of Toronto-based viral marketing company We Can Pretend, this live-action trailer is meant as an example of how Activision's Call of Duty game franchise could be...

March 2nd 2011 at 10:00am 0 Comments
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What is an upcoming video game without a viral marketing website? Nothing, that's what. Enter the website for Sarif Industries, which appears to be nothing more than your average site for a cybernetic implant manufacturer (you know the type). After a few minutes of fooling around with the site, how...

December 3rd 2010 at 1:30pm 0 Comments
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Viral marketing is a strange beast. Example: Over the weekend, Capcom delivered several blocks of ice to eight different US cities. The catch: Each block of ice contained Lost Planet 2 merchandise and a code to get into the online multiplayer beta. The event went down this Saturday, so we're guessi...

April 19th 2010 at 6:11pm 0 Comments
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A Splinter Cell: Conviction marketing stunt went a bit too far in Auckland, New Zealand. According to the New Zealand Herald, a man with bandages on his hands pointed a fake gun at the patrons of a bar, who responded by diving under tables and calling the police. The money quote comes from Senior S...

April 19th 2010 at 11:45am 0 Comments
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We had an icky feeling when we first watched the Mass: We Pray teaser. Not because of the toll excessive devotional gameplay might take on our souls, but because we were pretty sure we were being virally marketed to in some way or another. It turns out, our unease (also felt by a few others, includi...

November 20th 2009 at 10:40am 0 Comments
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MTV Germany has posted a video that could be construed as a viral teaser for Kane & Lynch 2. The clip is mock "surveillance video" of two naked men desperately barging into a Chinese restaurant. The streakers are apparently on the run -- there's some gun fire aimed in their direction -- until o...

November 6th 2009 at 10:35am 0 Comments
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Ever been to the mysterious BioShock 2 website, www.somethinginthesea.com? We first heard about it in March, and it is randomly updated from time to time with new bits of information from an obsessed searcher looking for clues about mysterious lights in the sea, and the disappearance of young girls...

July 27th 2009 at 6:00pm 0 Comments
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var digg_url = 'http://digg.com/xbox/There_s_Something_in_the_Sea_and_it_s_BioShock_2_info'; Details are (probably intentionally) slim on this mysterious site, www.somethinginthesea.com, discovered by a Joystiq tipster. At the moment, it's nothing but a picture of a map, with a marking labeled 2/...

March 5th 2009 at 3:28pm 0 Comments
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Have you stopped by PlayStation Home lately? There's something mysterious going on. Check the "News" section on your in-Home PDA and you'll see this rather strange message. From the way this is written, it's clear that the text is very intentionally crafted. (This is far from a real error message.)...

February 20th 2009 at 9:00pm 0 Comments
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Click for larger We just received a totally mysterious comment on our first post about the "Who is the Commander" viral marketing campaign, which is purportedly linked to some upcoming Wii game. The comment, from "CommanderVideo," read:"00DATACOMPILED1111DATAUPLOADCOMPLETE1--WWW1COMMANDERVIDEO1C"Yay...

December 30th 2008 at 3:35pm 0 Comments

Oh, look, it's one of those viral-marketing videos designed to build so much hype about an unknown project that thousands of people will be thrilled by whatever it turns out to be! We'll go ahead and contribute to the hype, because why not. Maybe one of you will figure something out!IGN claims this...

December 22nd 2008 at 1:45pm 0 Comments