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If you logged online early enough today, you could have sent death threats to your friends on Facebook, courtesy of Square Enix and Agent 47 with the "Hire Hitman" app. Not only were these death threats, but they were full-on hits, with the targeted Facebook friend going through a process that flas...

2 years ago 0 Comments
December 4, 2012 at 12:00PM
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The countdown on FindMakarov.com has ended to reveal ... a fan film? Self-funded "for fun," according to creative director Jeff Chan, of Toronto-based viral marketing company We Can Pretend, this live-action trailer is meant as an example of how Activision's Call of Duty game franchise could b...

4 years ago 0 Comments
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Viral marketing is a strange beast. Example: Over the weekend, Capcom delivered several blocks of ice to eight different US cities. The catch: Each block of ice contained Lost Planet 2 merchandise and a code to get into the online multiplayer beta. The event went down this Saturday, so we're guessi...

5 years ago 0 Comments
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A Splinter Cell: Conviction marketing stunt went a bit too far in Auckland, New Zealand. According to the New Zealand Herald, a man with bandages on his hands pointed a fake gun at the patrons of a bar, who responded by diving under tables and calling the police. The money quote comes from Senior S...

5 years ago 0 Comments
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We had an icky feeling when we first watched the Mass: We Pray teaser. Not because of the toll excessive devotional gameplay might take on our souls, but because we were pretty sure we were being virally marketed to in some way or another. It turns out, our unease (also felt by a few others, includi...

5 years ago 0 Comments
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MTV Germany has posted a video that could be construed as a viral teaser for Kane & Lynch 2. The clip is mock "surveillance video" of two naked men desperately barging into a Chinese restaurant. The streakers are apparently on the run -- there's some gun fire aimed in their direction -- until o...

5 years ago 0 Comments
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Ever been to the mysterious BioShock 2 website, www.somethinginthesea.com? We first heard about it in March, and it is randomly updated from time to time with new bits of information from an obsessed searcher looking for clues about mysterious lights in the sea, and the disappearance of young girl...

5 years ago 0 Comments
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Details are (probably intentionally) slim on this mysterious site, www.somethinginthesea.com, discovered by a Joystiq tipster. At the moment, it's nothing but a picture of a map, with a marking labeled 2/20/67, and a few weathered documents in front of it. But it's totally marketing for BioShock 2...

6 years ago 0 Comments
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Have you stopped by PlayStation Home lately? There's something mysterious going on. Check the "News" section on your in-Home PDA and you'll see this rather strange message. From the way this is written, it's clear that the text is very intentionally crafted. (This is far from a real error message....

6 years ago 0 Comments
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Click for larger We just received a totally mysterious comment on our first post about the "Who is the Commander" viral marketing campaign, which is purportedly linked to some upcoming Wii game. The comment, from "CommanderVideo," read: "00DATACOMPILED11 11 DATAUPLOADCOMPLETE1--WWW1COMMANDERVIDEO1...

6 years ago 0 Comments

Oh, look, it's one of those viral-marketing videos designed to build so much hype about an unknown project that thousands of people will be thrilled by whatever it turns out to be! We'll go ahead and contribute to the hype, because why not. Maybe one of you will figure something out! IGN claims thi...

6 years ago 0 Comments
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We know a lot of you like nothing more than digging through an intentionally inscrutable website for marketing material, so consider this a public service: Capcom has launched an new viral site for Resident Evil 5 for you to explore at your leisure. Word of the site was passed around through creep...

6 years ago 0 Comments
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It's never been easier for an MMO to promote itself with the growing prevalence of social networking plaforms. Star Wars: The Old Republic, only officially announced this week, has already established a following on Facebook. It's also on the usual suspect MySpace, and you can follow BioWare's frequ...

6 years ago 0 Comments
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Sci-fi fans of the revamped Terminator IP may have something else to be happy about: a Terminator iPhone MMO called "Ambush." Based off Terminator: The Sarah Connor Chronicles, Ambush is a game played either online or through an iPhone. Gameplay is centered on predicting the movement of enemies thro...

6 years ago 0 Comments
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Now that Grand Theft Auto IV has an official release date, it's time to let the viral marketing begin. Enter this scarily realistic wanted poster uploaded by Flickr user freshyill. Honestly, is that the kind of face you'd want to see at your car window late at night? The answer to that question is ...

7 years ago 0 Comments
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Anyone who has watched the various attempts by big businesses to come into Second Life knows that some of the succeed, some fail. The ones that succeed tend to try things that are a little bit different, building a corporate headquarters and expecting the people to come to you doesn't work. Creating...

7 years ago 0 Comments