We've heard this about this dream so many times before, DRM that will make digital media as easy to use and as consumer friendly as a physical medium like DVD. We'd normally be quick to disregard this as yet another DRM "ecosystem" for digital media, but the list of players backing the Digital Entertainment Content Ecosystem (or DECE) has us taking notice. As impossible as this seems, if anyone could make it happen, it'd be a group composed of: Best Buy, Cisco, Comcast, Fox, HP, Intel, Lions Gate, Microsoft, NBC Universal, Paramount Pictures, Philips, Sony, Toshiba, VeriSign, and Warner Bros -- yes, we also find it hard to believe that all these companies are working together. We'll have to wait until January at CES for the ins and outs of how this would actually work, but we do know it'll be based around a "rights locker" which will amount to a website where digital purchases will be stored -- we assume this is where VeriSign fits in. Oh, and Apple is noticeably absent from the list

Some rumors never die, and this one we heard even before the official Warner press release was issued. Now that the format war is officially over, newspapers and magazines everywhere are looking back on the events preceding Toshiba's announcement. While no one really knows why each studio made its decision, The Globe and Mail cites "analysts" who think the payoff was a factor. Well, we asked Warner point blank about the payoff rumor and Kevin Tsujihara, president, Warner Bros. Home Entertainment Group said that it "was not a bidding war" and that it really came down to Q4 sales. This answer leaves us with the impression that while some money probably changed hands, the real reason why Warner went Blu was because during all of 2007 the Blu-ray versions of Warner's titles always outsold the HD DVD. The bottom line is that regardless of any single payoff, since Warner owns most of the home media market, it had the most to lose if it waited too long to chose a format. [Disclosure: Engadget's parent company's parent company is Time Warner]

According to the latest NPD group report, during the month of December Blu-ray players held 60 percent of the HD media player market -- despite the fact that HD DVD players were considerably cheaper. While that might've helped Warner in its decision to go Blu, the move has definitely had a dramatic effect on player sales since. According to the same study the week after the announcement, Blu-ray players were able to grab 93 percent of the market, which puts the year to date (short, we know) share for Blu-ray players at 70 percent. Granted, it's hard to put too much stock in just a week or two of data, but if this and the recent media sales numbers (85 percent) becomes a trend, maybe this won't be such a slow death for HD DVD after all.

[Via Blu-ray.com]

It looks like BitTorrent has really cleaned up its act ever since it bowed to movie studio wishes and swore to remove pirated content from its search last year. Not only have they managed to send plenty of downloaders elsewhere, but have gotten friendly enough with Warner Bros. to start distributing movies and TV shows via the BitTorrent tech in the US. (Disclaimer: Engadget's parent's parent company is Time Warner, the parent company of Warner Bros. Entertainment.) Just like old Napster vs new Napster, this isn't your father's BitTorrent movie download, since the files will be saddled with BitTorrent's very own DRM tech that won't let you copy the file around, or burn it as a DVD. Luckily, Warner Bros. is claiming that they'll be offering content on the day of its retail availability. On the flip side, it sounds like pricing for TV shows will be similar to that of Apple and Google (though the Reuters mentions $1 per episode, so maybe there is hope for a BitTorrent discount), and DVDs will match retail prices. Seems kind of lame considering the fact that you're saving them bandwidth costs, and obtaining a file that you have less rights to than a traditional disc, but dems the breaks. The service should go live this summer, and provide around 200 titles at launch, including "Harry Potter and the Goblet of Fire" and "Babylon 5." BitTorrent says they're also in talks with other studios, but that's all they'll say about that for now.

We have no idea why they chose today to do it, but today seven major movie studios announced they'll be selling movies online through Movielink and CinemaNow. Warner Bros, Universal, Sony, Paramount, Fox, and MGM will all be distributing first-run titles online -- definitely something they've never done before -- through Movielink for between 20 and 30 bones (way, way too much if you ask us), with older movies going for between $10 and $20. Lionsgate (and Sony) also announced distribution through CinemaNow. Really this was only a matter of time -- for these guys it was either sell these things online DRMed all to hell for way too much money (see above), go the subscription route (like Vongo, for example -- not likely) or continue whining without any justification whatsoever about pirates stealing movies in the Internet. At least now they can say they've legitimately offered their digital content up online (hey, you can even make a DVD backup for use only on Movielink-authorized computers), even though they still can't account for the artificial demand they try to create by releasing movies for purchase months after the films have gone out of theater.

[Thanks, Phil]