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MTV pimps branded MP3 players in Europe

Stan Horaczek

Just a few weeks after the launch of their Microsoft-supported music service Urge, MTV has tapped European company Mini Media to produce two MP3 players emblazoned with branding from Viacom franchises such as South Park and Pimp My Ride. The lower-end MIVI-P1GB sports 1GB of storage (expandable with SD), WMA playback, an FM tuner and a voice recorder, while the higher-end MIVI-P1GBV1 adds photo/video playback on a 1.5-inch CSTN screen. Yeah, the specs are nothing special but MTV is hoping the wacky rubberized finish and cheesy graphics will be enough to separate consumers from their cash after the European release slated for September. No word on price or plans for a US release yet, but we're betting we'll see these before we ever see that other MTV player again.

[Via I4U]

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