Latest in Buyout

Image credit:

Microsoft completes Danger acquisition, creates new Premium Mobile Experiences division

Nilay Patel
04.15.08
Share
Tweet
Share
Save

Sponsored Links


Microsoft's just announced that its $500M buyout of Sidekick maker Danger is complete, and that it's rolling the new team into its own unit, the Premium Mobile Experiences division. Ready to follow the chain of corporate command? PMX is under the Mobile Communications Business unit at MS, which itself falls under the Entertainment and Devices Division responsible for the Xbox and Zune. Got all that? Good. Danger's management team won't be directly calling the shots at PMX, though -- they'll be reporting to Roz Ho, who you might remember as the former head of the Mac Business Unit. Ho says the goal of PMX is to have people "smile every time they look at their phone," which hopefully means we'll be seeing a lot more Danger influence on Windows Mobile than the other way around. Still, "Premium Mobile Experiences" is an interesting choice of name, especially in the same division as the 360 and Zune -- dare we dream of a Microsoft-branded consumer phone?

[Via MocoNews]

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share
Save

Popular on Engadget

The 2019 Engadget Holiday Gift Guide

The 2019 Engadget Holiday Gift Guide

View
Traeger WiFi grills monitor your wood pellet supply with an $80 sensor

Traeger WiFi grills monitor your wood pellet supply with an $80 sensor

View
Intel unveils its first chips built for AI in the cloud

Intel unveils its first chips built for AI in the cloud

View
Disney+ cuts off 'Simpsons' jokes with widescreen episodes

Disney+ cuts off 'Simpsons' jokes with widescreen episodes

View
Apple may reveal its 16-inch MacBook Pro tomorrow

Apple may reveal its 16-inch MacBook Pro tomorrow

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr