Adamo" as a rival to the MacBook Air in a blogvertisement that posed itself as a rumor that Adamo would do just that:
"Rumor has it that Dell is coming out with a computer called Adamo that will rival the MacBook Air. At press time, the company was keeping the product tightly under wraps, but PC users rejoice - word on the street is that something cool is coming your way."The adblog appeared on a "luxury internet magazine," and was noticed by The New York Times Bits Blog, who bounced the copy off Dell, which confirmed it as an ad: "We did this to wake up the personal computing category and create some buzz." This further confirms (or perhaps pre-confirms) what we've heard about Adamo, but we're looking forward to the actual unveiling of this laptop and forming our own real, factual opinions on the thing.