Ericsson debuts Pixl8r and Social Media Portal at MWC

Not that we're completely in disbelief to see Ericsson by its lonesome touching on this stuff, but we can't say we were totally expecting it, either. Here in Barcelona, the aforementioned outfit has revealed what it's calling an "innovative social networking portfolio for mobile network operators, the Pixl8r initiative and the Social Media Portal." The former is described as an "open-standard solution that allows photo sharing sites to interact in real time." In other words, subscribers can share social media across operator portals and get SMS notification of friends' activities regardless of network. As for the latter, it enables operators to deliver a Pixl8r-compatible social networking service "quickly and cost effectively," which probably translates into "costly" for consumers. Guess we'll see if anyone bites on it before we get all worked up.