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Netflix raising rates for Blu-ray subscribers by around 20 percent

Darren Murph
03.30.09
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Ruh roh. In a move that will undoubtedly cause an incredibly raucous stir, only to fade away as movie renters realize that Netflix is still the best deal going, America's most adored by-mail rental service is hiking the price of Blu-ray rentals once again. If you'll recall, Netflix already implemented a $1 per month fee for Blu-ray customers back in October, and now it's looking to push that premium higher by around 20 percent across its pricing tiers. The company asserts that the increase (slated to hit April 27th and only applicable to BD customers) is due to it buying more titles on BD to "accommodate the increasing number of Netflix members who prefer renting movies on Blu-ray." In fact, nearly 10 percent of all Netflix customers are choosing BD now, and obviously these platters cost quite a bit more for anyone (even Netflix) to procure. Head past the break to see how big of a hardship this will be on you.




Thanks to Lee for the email image.


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