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ASUS: "Our goal is to provide products that are better than Apple's"

Nilay Patel
June 9, 2009
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ASUS might have launched the netbook era with the original Eee PC and followed up on that with wave after wave of successfully more innovative designs like the Seashell, but that's not enough for vice chairman Jonathan Tsang, who says the company's goal is "to provide products that are better than Apple's." No pulling punches here! According to Tsang, ASUS spends very little on marketing, instead preferring to spend the majority of its budget in engineering products so innovative consumers are forced to take notice. We don't know if that strategy will actually work -- especially since true competition with Apple would have to involve software, not just hardware -- but we will say that it's clear ASUS is doing everything it can to drive the industry forward, not just lying back and copying rivals like MSI and Acer. That's all thought-provoking enough, but there's more: Tsang also says ASUS has a motion-controlled game console that provides better tracking than the Wii sitting on the shelf because content deals are "complicated." Same with an ebook reader. "We don't have the chicken, so cannot have the egg." Well damn -- and we really like eggs, too. Hit the read link for the full interview.

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