The WSJ also says Google's working hard on that rumored social networking service to go head-to-head with Facebook, complete with a "like" button it can put across the web to build an even better profile of your likes and dislikes, and that the company is considering mixing user data from across services like Gmail and Google Checkout to make those profiles even deeper, all while trying to balance privacy, security, and legal interests. This balance appears to be causing significant tension between everyone at Google, Larry and Sergey included: the WSJ says the two founders have had shouting matches over things like selling "interest-based" ads, and that Sergey has been more reluctant than Larry to take advantage of user data. Like we said, it's a good read, so hit the source link and get to it.
WSJ: Google 'agonizing' over user privacy, 'vision document' suggests selling data
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